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column. The letter will then start from the firstfold down. At the bottom of the page, the nameof the Company and its addresses all set centered.The final look is quite appropriate for moreconservative situations.For the envelopes we will place the logo on thefront of the envelope centered all the way tothe left, and the return address on the square flapof the back of the envelope.Naturally the same approach will be used to designa fax form, or an invoice, or any other piece ofstationary. The concept is basically the same.A page is structured by the grid and theinformation falls in the proper place, which isalways somehow connected to the grid.The purpose of the grid is to help to preventarbitrary, meaningless placements of theinformation on the printed page. Obviously, thereare many ways of doing even that - some moreinspired than others.The illustrations provide several examples forstationary layouts.It is just like in music, where five lines and sevennotes allow one to make infinite compositions.That is the magic of the grid.Andrew SmithDirector of CommunicationAddress informationTelephone +0 00 000 0000Fax +0 00 000 0000andrew.smith@company.comMr. Recepient’s name, Recepient’s TitleRecepient’s addressCity, Province Zip codeCity, Date, YearDear Mr. Smith,Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquamerat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.Duis autem vel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nulla facilisis at veroeros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis scing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorpersuscipit dolor in hendrerit in vulputate velit esse molestie consequat,vel illum dolore eu feugiat nulla facilisis at vero eros et accumsanet iusto odio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi. Ut laoreet dolore magna aliquam eratvolutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Sincerely,Massimo VignelliRosario Norte 660Teléfono (56-2) 330 4100 / 330 4000Las Condes, SantiagoFax (56-2) 330 4001Chilewww.corpvida.clFaxFromToVignelliD. Fernando SiñaCompanyFax numberCorpVida (56-2) 330 4001DateN. of pages11 Octubre 20061SubjectPresentación Identidad CorporativaLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquamerat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo.Duis autem vel eum iriure dolor in hendrerit in vulputate velit essemolestie consequat, vel illum dolore eu feugiat nulla facilisis at veroeros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis scing elit, sed diam nonummy nibheuismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Sincerely,Massimo Vignelli46Rosario Norte 660Las Condes, SantiagoChileTeléfono (56-2) 330 4100 / 330 4000Fax (56-2) 330 4001www.corpvida.cl