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Part OneThe IntangiblesSemanticsSyntacticsPragmaticsDisciplineAppropriatenessAmbiguityDesign is OneVisual PowerIntellectual EleganceTimelessnessResponsibilityEquity8
Page 1: THE VIGNELLI CANON
Page 6: Josheph Müller-BrockmannAlan Fletc
Page 14: PragmaticsWhatever we do, if not un
Page 20: AmbiguityRather than the negative c
Page 26: IntellectualEleganceWe often talk a
Page 30: ResponsibilityIn graphic design the
Page 34: Part TwoThe TangiblesPaper SizesGri
Page 38: a designer is fully aware of the pr
Page 42: 2x4 Grid5x4 Grid3x6 Grid6x6 Grid4x8
Page 46: column. The letter will then start
Page 52: We have designed grids for books, m
Page 56: Garamond, 1532ABCDEFGHIJKLMNOPQRSTU
Page 66:
Flush Left,Centered,JustifiedMost o
Page 70:
Salotti Fissi o con LettoStoccolma
Page 74:
ScaleThe notion of scale is an esse
Page 78:
ColorMost of the time we use color
Page 84:
SequenceIf sifting the images is th
Page 90:
Identity andDiversityThe notion of
Page 94:
A collectionof experiencesVery earl
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