1jyF4uV

TimelessnessWe are definitively against any fashion of designand any design fashion. We despise the culture ofobsolescence, the culture of waste, the cult of theephemeral. We detest the demand of temporarysolutions, the waste of energies and capital for thesake of novelty.We are for a Design that lasts, that responds topeople’s needs and to people’s wants. We arefor a Design that is committed to a society thatdemands long lasting values. A society that earnsthe benefit of commodities and deserves respectand integrity.We like the use of primary shapes and primarycolors because their formal values are timeless.We like a typography that transcends subjectivityand searches for objective values, a typographythat is beyond times - that doesn’t follow trends,that reflects its content in an appropriate manner.We like economy of design because it avoidswasteful exercises, it respects investment and lastslonger. We strive for a Design that is centered onthe message rather than visual titillation. We likeDesign that is clear, simple and enduring. And thatis what timelessness means in Design.28