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SequenceIf sifting the images is the first task in theprocess of publication, the sequence of layouts isdefinitively the next one.A publication, whether a magazine, a book,a brochure, or even a tabloid is a cinematicobject where turning of the pages is an integralpart of the reading experience. A publication issimultaneously the static experience of a spreadand the cinematic experience of a sequence ofpages. Therefore, we attribute great importance tothis detail of the layout process. We like the layoutsto be forceful. We do not like limpy layouts withlittle pictures spreaded around the pages -some bleeding here, some bleeding there in acasual way. We tend to like a form of layout thatalmost disappears to the eyes of the reader.We would say that if you see the layout, it isprobably a bad layout!The book layout we tend to favor is a very simpleformat of a page of text beside a picture on a fullbleed page, followed by a full bleed picture spread,followed by a page with a full bleed picture facing awhite page with a picture - either on the center orupper right corner.A simple format gives rewarding results when thebasic sequence is articulated in a way that is notrepetitive. Actually the nature of the publicationwill help to overcome the monotony of thisapproach. We would rather see this sort of neutralapproach than the obtrusive assault of manylayouts, but, then again, there should be room foreveryone in the creative process.84