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a designer is fully aware of the printing processand the papers required for the most efficient andeconomic production of the printed work.The market offerings are wide but indiscriminate,governed more by the rules of competition thanby standards.Standardizing paper sizes, and consequentlypublication sizes, is a conscious contribution tothe environment, ultimately saving trees, reducingpollution and waste. The choice of a publicationsize should be made with an awareness of itsconsequences, understanding that ethics andaesthetics have a common semantic root thatshould be respected.It is our professional imperative to see that theseissues are respected.We should never forget that our task as designers isto bring dignity to our profession more than luster,and that opportunity is in every detail.A0A4A7A5 A2A1A338