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Contemporary Business Studies - Academy of Knowledge Process ...

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International Journal <strong>of</strong> <strong>Contemporary</strong> <strong>Business</strong> <strong>Studies</strong>Vol: 4, No: 2. February, 2013 ISSN 2156-7506Available online at http://www.akpinsight.webs.comDebo, L.G., Toktay, L.B., & Van Wassenhove, L.N. (2005). Market segmentation and product technologyselection for remanufacturable products. Management Science, 51(8), 1193-1205.Dickson, P.R., & Ginter, J.L. (1987). Market segmentation, product differentiation, and marketingstrategy. The Journal <strong>of</strong> Marketing, 1-10.Domowitz, I., Glen, J., & Madhavan, A. (2012). Market segmentation and stock prices: Evidence from anemerging market. The Journal <strong>of</strong> Finance, 52(3), 1059-1085.Füller, J., & Matzler, K. (2008). Customer delight and market segmentation: An application <strong>of</strong> the threefactortheory <strong>of</strong> customer satisfaction on life style groups. Tourism Management, 29(1), 116-126.Green, P.E. (1977). A new approach to market segmentation. <strong>Business</strong> Horizons, 20(1), 61-73.Homburg, C., Schäfer, H., & Schneider, J. (2012). Customers: The Focus <strong>of</strong> the Sales Strategy. SalesExcellence, 27-39.Hultman, M., Robson, M.J., & Katsikeas, C.S. (2009). Export product strategy fit and performance: anempirical investigation. Journal <strong>of</strong> International Marketing, 17(4), 1-23.Hung, C., & Tsai, C.F. (2008). Market segmentation based on hierarchical self-organizing map formarkets <strong>of</strong> multimedia on demand. Expert systems with applications, 34(1), 780-787.Hunter, L., McGregor, A., Maclnnes, J., & Sproull, A. (2009). The ‘flexible firm’: strategy andsegmentation. British Journal <strong>of</strong> Industrial Relations, 31(3), 383-407.Jones, D.G.B., Shaw, E.H., & McLean, P.A. (2009). The Modern Schools <strong>of</strong> Marketing Thought. TheSAGE Handbook <strong>of</strong> Marketing Theory, 42.Kesting, T., & Rennhak, C. (2011). Market segmentation in German business practice: relevance,procedures and challenges. World Review <strong>of</strong> Entrepreneurship, Management and SustainableDevelopment, 7(4), 361-379.Kotler, P. (2007). Marketing management: Pearson Italia Spa.Kotler, P., Keller, K., Brady, M., Goodman, M., & Hansen, T. (2009). Marketing management: firstEuropean edition: Pearson.Quinn, L., & Dibb, S. (2010). Evaluating market segmentation research priorities.Reichardt, J., & Bornholdt, S. (2008). Market Segmentation: The Network Approach. ManagingComplexity: Insights, Concepts, Applications, 19-36.Shaw, E.H. (2012). Marketing strategy: From the origin <strong>of</strong> the concept to the development <strong>of</strong> a conceptualframework. Journal <strong>of</strong> Historical Research in Marketing, 4(1), 30-55.Tu, Y. (2008). Segmentation, adjustment and disequilibrium. Housing economics and public policy, 38-55.Venkatesh, R. (2011). New Parameters in Market Segmentation-Ethnic Marketing is the Key. AdvancesIn Management.Walsh, G., Hennig-Thurau, T., Wayne-Mitchell, V., & Wiedmann, K.P. (2001). Consumers' decisionmakingstyle as a basis for market segmentation. Journal <strong>of</strong> Targeting, Measurement andAnalysis for Marketing, 10(2), 117-131.Wyly, E., & Ponder, CS. (2011). Gender, age, and race in subprime America. Housing Policy Debate,21(4), 529-564.Yankelovich, D., & Meer, D. (2006). Rediscovering market segmentation. harvard business review,84(2), 122.Zhang, Y., Jiao, Jianxin, & Ma, Y. (2007). Market segmentation for product family positioning based onfuzzy clustering. Journal <strong>of</strong> Engineering Design, 18(3), 227-241.2013©<strong>Academy</strong> <strong>of</strong> <strong>Knowledge</strong> <strong>Process</strong>53

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