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3.4Advocacy Target 4: Getting people online - by2015, Internet user penetration should reach 60%worldwide, 50% in developing countries and 15% in LDCsBy the end of 2014, some 2.9billion people or 40.4% of theworld’s population will be online 11 ,up from 2.3 billion people in 2011(equivalent to 32% penetration).However, over two thirds of peoplein developing countries will stillremain unconnected, as will over90% of people in the world’s48 LDCs. The global target of60% Internet user penetrationis unlikely to be achieved bynext year, even though Internetuser penetration is approachingsaturation in developedeconomies, at around 78%.The top ten countries in theworld for Internet usage at thebeginning of 2014 are all locatedin Europe, and all have Internetpenetration of over 90%. Thereare 77 economies where morethan half the population nowhas access to the Internet. Fornational rankings, see Annexes 5,6 and 7. According to ITU data,the milestone of 3 billion Internetusers will be achieved in 2015, afull year ahead of the scheduleestimated by Boston ConsultingGroup (BCG) back in 2012 12 .This implies that global growth inInternet usage is happening morequickly than previously anticipated.In the developing world, Internetpenetration will reach 32.4% bythe end of 2014 (compared with24% in 2011) and under 10% inLDCs (Figure 11). Internet userpenetration in developing countriesis unlikely to achieve the targetof 50% until 2020. Over half theworld’s population or more than4 billion people are still not usingthe Internet regularly or activelyyet, of whom more than 90% livein the developing world. For thenational rankings of developingcountries, see Annex 6. One waygovernments can get more peopleonline is through the deployment ofUniversal Service Funds (USFs) 13 .Chapter 3Average penetration (per 100 inhabitants)100908070605040302010DevelopedWorld78*Developing40*32*Figure 11: Internet userpenetration, 2005-2014Source: ITU WorldTelecommunicationDevelopment Indicators.Note: * Denotes an estimate.02005 2006 2007 2008 2009 2010 2011 2012 2013 201441