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9months 2010 Investors' Presentation - Palm Hills Developments

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COMPETITIVE ADVANTAGES<br />

One of the most diversified land banks in Egypt<br />

Breakdown of land bank across 8<br />

regional destinations<br />

0% 14%<br />

13%<br />

11%<br />

15%<br />

1. 6th of October<br />

2. New Cairo<br />

3. North Coast<br />

12% 4%<br />

31%<br />

4. Cairo Alexandria Desert Road<br />

5. Gamsha<br />

6. Ain Sokhna<br />

7. Alexandria<br />

8. Saudi Arabia<br />

Land acquired at submarket<br />

rates<br />

Land diversification<br />

Attractive second<br />

homes offering<br />

• Avg. price/m 2 = EGP 173 1 ; selling now at<br />

approx. EGP 3,300 2<br />

• Superior profitability<br />

1 as of June <strong>2010</strong><br />

2 based on contracted values for the period Jan.-Jun. <strong>2010</strong><br />

• Cross-selling through different locations<br />

• Increased customer loyalty<br />

• Ability to launch multiple projects<br />

catering to different market needs<br />

• Shorter cash-to-cash cycles (4 to 5 years<br />

from launch to hand-over)<br />

• Increased EBITDA margins<br />

• Hedge against seasonality in sales<br />

Investors’ <strong>Presentation</strong> | November <strong>2010</strong><br />

17

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