9months 2010 Investors' Presentation - Palm Hills Developments

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FORWARD STRATEGY Cater to new market segments. . . PHD is diversifying its product offerings from high-end offerings, shifting towards higher density, more affordable units to attract a wider customer base and increase its flexibility in response to changing market demands PHD has achieved market flexibility and broader market penetration – without sacrificing quality or pressuring per m 2 pricing – by reducing unit size and introducing maximum-efficiency designs. …Expanding PHD’s customer base to 6,809 at the end of the 9M’2010 Lower Price Points = Rapidly Expanding Customer Base 4,242 5,379 5,750 6,809 2008 9M '09 2009 9M '10 Cumulative units sold by value range >2.0 (2,500) 13% 1.5-2.0 (1,750) 1.0-1.5 (2,100) 13% 19% 16% 39% 0-0.5 (1,750) 0.5-1.0 (4,900) The average price of a PHD unit has fallen 11% since 2007, from EGP 1.7 mln to EGP 1.5 mln 961 1,088 1,651 Price range in million EGP (Number of units) 1,638 1,620 1,489 2005 2006 2007 2008 2009 9M'2010 Investors’ Presentation | November 2010 26
FORWARD STRATEGY . . . Without sacrificing selling prices More affordable real estate options and a wider market have pushed up demand – and prices – at PHD projects PHD average selling prices of land (EGP per square meter of land) has more than tripled from 2005 (CAGR 28% p.a.) 964 1,120 2,045 2,680 3,001 3,812 2005 2006 2007 2008 2009 9M'10 PHD average selling prices of built-up area (EGP per square meter of BUA) has almost doubled (CAGR 15% p.a.) PHD’s average selling price per square meter of land, EGP PHD’s average selling price per square meter of BUA, EGP 1,749 1,965 2,095 2,774 3,434 3,555 2005 2006 2007 2008 2009 9M'10 Investors’ Presentation | November 2010 27
Page 1 and 2: 9months 2010 Investors’ Presentat
Page 3 and 4: Agenda At a Glance Competitive Adva
Page 5 and 6: AT A GLANCE Palm Hills Developments
Page 7 and 8: AT A GLANCE Achieving impressive gr
Page 9 and 10: AT A GLANCE Shareholders value PHD
Page 11 and 12: AT A GLANCE Organizational and Gove
Page 13 and 14: Competitive Advantages Palm Hills D
Page 15 and 16: COMPETITIVE ADVANTAGES Strong marke
Page 17 and 18: COMPETITIVE ADVANTAGES One of the m
Page 19 and 20: COMPETITIVE ADVANTAGES Room for gro
Page 21 and 22: COMPETITIVE ADVANTAGES Cost control
Page 23 and 24: Forward Strategy Palm Hills Develop
Page 25: FORWARD STRATEGY Adding recurring r
Page 29 and 30: 9M’2010 PERFORMANCE Activities wr
Page 31 and 32: 9M’2010 PERFORMANCE Financial hig
Page 33 and 34: H1 2010 PERFORMANCE Top line growth
Page 35 and 36: Appendices Palm Hills Developments
Page 37 and 38: APPENDIX Projects’ key data Table
Page 39 and 40: APPENDIX Projects’ key data (Cont
Page 41 and 42: APPENDIX Projects’ key data (Cont

9months 2010 Investors' Presentation - Palm Hills Developments

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