9months 2010 Investors' Presentation - Palm Hills Developments

FORWARD STRATEGY
Cater to new market segments. . .
PHD is diversifying its product offerings from high-end offerings, shifting towards higher
density, more affordable units to attract a wider customer base and increase its flexibility in
response to changing market demands
PHD has achieved market flexibility and
broader market penetration – without
sacrificing quality or pressuring per m 2
pricing – by reducing unit size and
introducing maximum-efficiency designs.
…Expanding PHD’s customer base to 6,809
at the end of the 9M’2010
Lower Price Points = Rapidly Expanding Customer Base
4,242
5,379
5,750
6,809
2008 9M '09 2009 9M '10
Cumulative units sold by value range
>2.0
(2,500) 13%
1.5-2.0
(1,750)
1.0-1.5
(2,100)
13%
19%
16%
39%
0-0.5
(1,750)
0.5-1.0
(4,900)
The average price of a PHD unit has fallen 11%
since 2007, from EGP 1.7 mln to EGP 1.5 mln
961
1,088
1,651
Price range in million EGP
(Number of units)
1,638
1,620
1,489
2005 2006 2007 2008 2009 9M'2010
Investors’ Presentation | November 2010
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