9months 2010 Investors' Presentation - Palm Hills Developments
9months 2010 Investors' Presentation - Palm Hills Developments
9months 2010 Investors' Presentation - Palm Hills Developments
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FORWARD STRATEGY<br />
Delivering on our strategy<br />
Objective Strategy Initiative<br />
Stimulate<br />
demand<br />
Cater to new<br />
market segments<br />
Add recurring<br />
revenues<br />
Accelerate cash<br />
receipts<br />
� New launches, new projects<br />
� Use PHD’s brand equity<br />
� Targeted marketing campaigns<br />
� Increased value for money<br />
� Innovative financial “solutions”<br />
� Strategic alliances with value-added<br />
partners<br />
� Hospitality<br />
� Retail<br />
� Speed up construction<br />
� Focus on existing land bank<br />
� Value engineering<br />
� Launched 3 new projects in <strong>2010</strong><br />
� <strong>Palm</strong> Sokhna relaunch planned early 2011<br />
� Launched 5 projects in 2009<br />
� <strong>Palm</strong> <strong>Hills</strong> Katameya extension<br />
� “Power of 7”<br />
� Burooj transaction: Egyptian expats<br />
� New sales offices in UK & GCC<br />
� Village mall due for opening June 2011<br />
� Macor to add 250 rooms<br />
� Design brief in process for West Cairo<br />
project<br />
� Phase I Casa delivered ahead of<br />
schedule<br />
� Hacienda Bay Zone 1 to be delivered<br />
December <strong>2010</strong><br />
� Construction revenues: 9% of reported<br />
revenues in H1<br />
Investors’ <strong>Presentation</strong> | November <strong>2010</strong><br />
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