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9months 2010 Investors' Presentation - Palm Hills Developments

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FORWARD STRATEGY<br />

Adding recurring revenue streams<br />

PHD is moving to secure recurring cash flow sources in addition to the company’s primary<br />

development earnings – our strategy is to partner with the strongest hospitality, retail<br />

operators ,and brands.<br />

Hospitality Projects:<br />

� PHD has signed management agreements with Ritz Carlton,<br />

Jumeirah and Nikki Beach<br />

� Plans include establishing<br />

• A 163-room Ritz Carlton in Golf Views<br />

• 250 rooms under Jumeirah management at Gamsha Bay<br />

• A Nikki Beach Hotel at Hacienda Bay due for opening<br />

• Additional 250 rooms under MACOR in Sharm El Sheikh &<br />

6 th of October Novotel<br />

Retail Projects:<br />

PHD is building its first retail shopping mall in East<br />

Cairo, 25,000 m² of GLA due for opening on the<br />

second half of 2011.<br />

PHD has teamed with Pradera for the management<br />

of all its retail assets.<br />

Studies are underway for the construction of a<br />

second mega mixed-use project in West Cairo<br />

(>100,000 m² of GLA)<br />

Projected Number of rooms under signed<br />

management agreements<br />

763<br />

1,013<br />

1,178<br />

1,341<br />

1,591<br />

<strong>2010</strong> 2011 2012 2013 2014<br />

PHD’s East Cairo Mall “<strong>Palm</strong> Galleria”<br />

Investors’ <strong>Presentation</strong> | November <strong>2010</strong><br />

25

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