"Shark" â the new resectoscopes from Richard Wolf

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First Piezolith 3000Plus Installation and Workshop in JordanRichard Wolf, Elevation, and FourMed have successfullycompleted the installation of the firstPiezolith 3000Plus at Al Hayat-Hospital, Amman,Jordan. This installation was followed bya two-day workshop attended by many leadingurology specialists and opinion-leading ESWLexperts from different healthcare institutions inJordan. The feedback from the attending ESWLexperts indicated that these specialists had usedthe system for treating a large number of lithotripsycases. The RW Piezolith 3000Plus ESWL unitoffers superior advantages and benefits to specialistsand patients alike."We would like to thank the management of AlHayat General Hospital for giving us the opportunityto assess the various advantages of thesystem. These include streamlined application,efficiency, and safety and comfort for the patient.The specialist delegates attending the workshopbenefitted from this presentation and there is significantdemand for repeating this success in theJordanian market at different hospitals as theylook to improve the ESWL service they provide",commented Mohammad Farah, FourMed JordanBranch Manager.Mostatab MehrnazCatch the SpiritThis year, Richard Wolf Medical Instruments Corporation(RWMIC) hosted the 2012 NationalSales and Marketing Meeting (NSMM) on 9 to 12February in sunny Clearwater, Florida. The themethis year was “Catch the Spirit” exemplifyingRichard Wolf’s continuing dedication toexcellence.RWMIC devoted this year’s meeting to productreview and hands-on training. Honored guestsMr. Alfons Notheis and Mr. Siegfried Karst, ManagingDirectors from Richard Wolf GmbH, shareda brief history of Richard Wolf to salute RWMIC’s40th anniversary. Product Managers from bothRWMIC and Richard Wolf GmbH provided trainingto the sales reps on new and establishedproducts alike. In addition, respected surgeonJeffery W. Crooms, M.D., shared his extensiveknowledge of Single Port Access (SPA) devices.2012 also marks the beginning of RWMIC’s strategicpartnership with Sony. Sony representativeDavid Karowski teamed up with RWMIC ProductManager, Christian Zimmer, to provide hands-ontraining for the OPSIGATE.Complementing the training program, Lori Frizzelle,National Accounts & Financial ServicesManager, Jim Fagan, National Sales Manager ofRepairs, and Sydney Nye, Product Manager ofReprocessing, provided updates to the salesforce. RWMIC also welcomed their very specialguest, motivational speaker Mark LeBlanc, whopresented practical advice to sales reps on howto grow their businesses.Following the traditional awards ceremony honoringRWMIC’s top achievers, all the delegates atthe meeting were treated to a performance of“The Scrubs”, RWMIC’s very own rock and rollband! Everyone at the meeting enjoyed themselvesimmensely and came away with the confidenceand motivation to make 2012 a great yearfor Richard Wolf..2011 Repair Specialist of the year:Jose De la Uz2011 Spine Representative of the year:Daryl Lynn Moore2011 Video Sales Specialist of the year:Terry Olsen2011 Marketing Excellence Award:Rachel Haselhorst2011 Regional Manager of the Year:Fredrick Carlson2011 1st Runner Up, Representative ofthe year: Phillip CarterBill Deutsch, RWMICAORN CongressNew OrleansOver 5000 nurses attended the 59th AORNCongress held in New Orleans, LA, in March2012. The nurses enthusiastically visited thebooth sponsored by Richard Wolf Medical Instruments,Inc to learn about our popular productsand participate in an educational activity.The premier instruments and equipment featuredat the booth included the Optiflow andPrincess hysteroscope systems and FluidManager, the semi-rigid, Viper, Cobra ureteroscopes,the Optiscan camera/video system, aswell as laparoscopic and ENT instruments andendoscopes. RWMIC also sponsored a ContinuingEducation booklet on the Fluid Managerat the booth, which provided continuing educationcredits that nurses use for ongoing licensureand professional certification. For the firsttime, RWMIC participated in a market researchmorning when nurses met with us to share theirobservations about our video and Eragon laparoscopicforceps that will be useful in futuremarketing activities. Overall, the AORN 59thCongress was a major success for both thenurses and for Richard Wolf!Sydney Nye, RWMIC6
coreReducing operation times and easier surgicalprocedures by using the latest operating technologywere the objective that the hospitalmanagement and surgeons at Ulm UniversityHospital wanted to achieve with the introductionof a new operating management system. Themanagement joined forces with purchasers andsurgeons to review a range of different operatingsystems. Ultimately, the choice was madeto adopt the core operating system supplied bymedical technology company Richard Wolf. Thissystem is already being used in more than 400hospitals and more than 20 countries worldwide.Since the middle of July, 15 new operatingtheaters have come onstream in Ulm with themanagement system. And all the personnelinvolved are extremely satisfied.Significant time resources were expended in installingthe cabling and setting up the complexinterfaces to other information systems. "Ourexpectations were entirely satisfied and we fullyendorse our decision to purchase core in all respects,"commented Martin Miller, Manager of theDepartment for Materials Management at theUniversity Hospital, in a summary of his experienceswith the core operating managementsystem.The team of employees at Richard Wolf workedtogether with the responsible managers at thehospital to develop a concept that harmonizedthe individual needs of the hospital. Thisapproach took account of the fact that the surgicaldepartment at the hospital wished to continueusing its inventory of relatively innovativesurgical instruments, whereas the instrumentsused in telemedicine and imaging were to becompletely modernized. "Ultimately, a key issuefor adopting core was the flexibility provided forseamless integration of our existing equipmentinto the operating management system," accordingto Miller.The time factor was a particular challenge forequipping the operating theatres. Richard Wolfonly required nine months from the initial consultationto the handover of the systems, includingall installation work in the 15 operatingtheaters. Intensive training for surgeons and theaterpersonnel was carried out in parallel. Thesestaff members were also very satisfied after twomonths of practical testing with the new operatingmanagement system.Axel KellerSales success in LinzThe State Neurology Hospital Wagner Jaureggin Linz has one of the biggest neurosurgerydepartments in Austria with more than 90beds and a correspondingly large number ofspine patients. Until recently, classic microsurgicaloperating techniques were beingused there. At the first presentation of instrumentsfrom Richard Wolf, our Product ManagerDirk Göthel encountered a great deal ofskepticism – and not a single doctor respondedpositively to an inquiry from the managementboard asking which of the doctorspresent would be prepared to carry out a fullendoscopic operation. However, two doctorsfinally expressed their interest in the full endoscopicprocedure and came to Herne for atraining session.OA Dr. Aichholzer and Ass. Dr. Auer returnedfull of enthusiasm and held some extendedmeetings to report on the benefits of the procedure.The result was that we were able tosell our instrument set. On 1 and 2 October,the first three full endoscopic operations weresuccessfully carried out in Linz.This hospital offers major potential for ourproducts because several thousand spineoperations are carried out each year. Webelieve that the full endoscopic procedure willgain significant importance in future andRichard Wolf Austria will therefore be able togenerate more sales in this specialist area.Manfred Oberecker/Dirk Göthel7
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"Shark" â the new resectoscopes from Richard Wolf