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creative people •I’m happy to stay closer to home.”She’s learned by experience when itcomes to jewellery making techniquesbut also when it comes to choosingstones, gems and components andrealising where profits are made andlost.“It’s easy to fall in love withdifferent, special pieces but not beable to recoup the money you spendon them. Occasionally I will use suchpieces and do a couture range whichpeople are happy to pay more for.But generally our work retails from $50to $400.”Jennie says her customersare looking for something special,something unique with a wow factor.She is no slave to fashion and thinksit’s actually a mistake for independentmakers to try and produce fashionjewellery. “You’re up against the chainstores then,” she says, “and you’llnever be able to compete.”“It’s easy to fall in love withdifferent, special pieces but notbe able to recoup the money youspend on them.”Top: Riley Burnett’sGemalicious collection.Left: Jason & Jenny alongsidefamous customers, ElleMcPherson & Wynona Ryder.@ www.rileyburnett.comGet Creative Quarterly Autumn 2011 121