SODEXHO ALLIANCE Act as a corporate citizen Report 2005-2006

United Kingdom
In 2005, the School Meals and
Lifestyle Survey was conducted
among 1,600 schoolchildren between
the ages of 5 and 16 and their
parents. The study reveals their
nutritional habits and how they
perceive the impact of eating and
lifestyle on health. It demonstrates
the extent to which concerted
nutritional education can be decisive
for the future of our children.
Another study, the University
Lifestyle Survey, was also carried
out on campuses in 2006.
ZOOM ON THE PERSONIX METHODOLOGY
Personix is designed to analyze
customers’ expectations at their
workplace and offer catering best
solutions suited to their needs.
Developed from other currently used
methods, such as Conviv’styles ®
in Europe, Personix also helps
present and broaden our offer.
Based on a large quantity of data
and numerous studies, Personix
identifi es the various types of
consumer behavior specifi c
to the workplace. Using simple,
AWARDS AND RECOGNITION
(See “Our Awards” p. 84)
easily collected data, Personix
also outlines the particulars
of staff working on each site.
Through our Personix
methodology, customer satisfaction
surveys can be conducted online,
in order to anticipate expectations
and broaden our offer. Personix
also enables comparisons between
client sites and can map a set of sites
in one or more countries (for a
business segment or a key account).
Canada – NAV Canada presented the Supplier Excellence Award to
Sodexho. Criteria are based on rating elements that include overall
performance, management team and service expectations.
United Kingdom – 2005 – Universal Sodexho was recognized in Scotland
by the National Customer Service Awards for its customer service
practices and innovations.
United States – In 2005, the Sodexho-operated mess hall at Camp
Lejeune in North Carolina was named the best in the world by the United
States Marine Corps (USMC). In 2006, the Sodexho team received
the WPT Hill award, the Corps’ highest distinction for food service.
Sodexho Alliance / Act as a corporate citizen / Sustainable Development Report 2005-2006
25
PERSONIX INDICATORS
• In FY 06, 20 countries had already
adopted the methodology and among them
18 European countries, the United States
and Canada.
• Rate of Personix penetration
(number of sites audited using the Personix
methodology/number of sites per country):
The average rate for the 20 countries
is 13.4 % (10.8% in FY 05). It should be
noted that Belgium, Czech Republic,
Spain and the United Kingdom and Ireland
are ahead of the other countries.
• For new client sales, using Personix
gives a success rate 1.8 times greater
than when the tool is not used (study based
on 35 contracts).
• For renewal contracts, using Personix
gives a success rate 1.4 times greater
than when the tool is not used (study based
on 62 contracts).
• 154 trained people in FY 06, versus 55
in FY 05.
PATHS TO PERSONIX PROGRESS
• Continue introducing the Personix
methodology and train our employees to use it.
• Accurately measure the sales and marketing
results of methodology use: creation
of a Marketing Scorecard
• Pursue the ongoing development of offers
and solutions to meet the needs of each type
of customer,
• Develop our expertise in adapting eating
areas (dining rooms, cafeterias, lounges, etc.)
to each customer category by determining
the fi xtures and fi ttings (tables, chairs and
seats, décor, lighting, and color preferences)
best suited to them.