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Marketing unhealthy food to children in Asia Pacific - Consumers ...

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Endnotes1International Journal of Pediatric Obesity. 2006; 1: 11_/25 (2006)2The CI and IOTF Recommendations for an International Code on <strong>Market<strong>in</strong>g</strong> of Foods and Non-Alcoholic Beverages <strong>to</strong>Children is available <strong>to</strong> download at www.junk<strong>food</strong>generation.org3http://www.who.<strong>in</strong>t/mediacentre/factsheets/fs317/en/<strong>in</strong>dex.html Accessed 3 July 20084http://www.who.<strong>in</strong>t/mediacentre/factsheets/fs317/en/<strong>in</strong>dex.html Accessed 3 July 20085http://www.iotf.org/childhoodobesity.asp Accessed 27 February 20086International Journal of Pediatric Obesity. 2006; 1: 11_/25 (2006)7The extent, nature and effects of <strong>food</strong> promotion <strong>to</strong> <strong>children</strong>: A review of the evidence Professor Gerard Hast<strong>in</strong>gs etal, World Health Organization (WHO), July 20068http://www.who.<strong>in</strong>t/gb/ebwha/pdf_files/WHA57/A57_R17-en.pdf Accessed 3 July 20089Countries <strong>in</strong>cluded India, Indonesia, Malaysia, Pakistan, Philipp<strong>in</strong>es, South Korea. Junk Food Generation available <strong>to</strong>download at http://www.consumers<strong>in</strong>ternational.org/Shared_ASP_Files/UploadedFiles/728E4ABF-3B36-4450-9A6D-D0A2A1B16F4B_Junk<strong>food</strong>f<strong>in</strong>alROAP.pdf10As reported <strong>in</strong> The Nation onl<strong>in</strong>e on 23 May 2008http://www.nationmultimedia.com/2008/05/23/national/national_30073761.php accessed on 3 July 200811The codes of practice are issued by the Hong Kong Broadcast<strong>in</strong>g Authority and are available at its website at:www.hkba.hk.12Food Fables, Which?, November 2006 is available <strong>to</strong> download athttp://www.which.co.uk/files/application/pdf/0611<strong>food</strong>fables_rep-445-111767.pdf and Food Fables – the SecondSitt<strong>in</strong>g, July 2008, is available at http://www.which.co.uk/campaigns/kids-<strong>food</strong>/<strong>food</strong>-market<strong>in</strong>g-tricks-<strong>to</strong>-look-outfor/<strong>food</strong>-fables/<strong>in</strong>dex.jsp13http://www.salt.gov.uk/understand<strong>in</strong>g_labels.html32 The Junk Food Trap

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