the early 1920s. It rocked the nation! Within the memory of living men, nothing like ithad ever happened before in American public life. Here are the bare facts of the sc<strong>and</strong>al:Albert B. Fall, secretary of the interior in Harding’s cabinet, was entrusted with theleasing of government oil reserves at Elk Hill <strong>and</strong> Teapot Dome - oil reserves that hadbeen set aside for the future use of the Navy. Did secretary Fall permit competitivebidding? No sir. He h<strong>and</strong>ed the fat, juicy contract outright <strong>to</strong> his friend Edward L.Doheny. And what did Doheny do? He gave Secretary Fall what he was pleased <strong>to</strong> call a“loan” of one hundred thous<strong>and</strong> dollars. Then, in a high-h<strong>and</strong>ed manner, Secretary Fallordered United States Marines in<strong>to</strong> the district <strong>to</strong> drive off competi<strong>to</strong>rs whose adjacentwells were sapping oil out of the Elk Hill reserves. These competi<strong>to</strong>rs, driven off theirground at the ends of guns <strong>and</strong> bayonets, rushed in<strong>to</strong> court - <strong>and</strong> blew the lid off theTeapot Dome sc<strong>and</strong>al. A stench arose so vile that it ruined the Harding Administration,nauseated an entire nation, threatened <strong>to</strong> wreck the Republican Party, <strong>and</strong> put Albert B.Fall behind prison bars.Fall was condemned viciously - condemned as few men in public life have ever been. Didhe repent? Never! Years later Herbert Hoover intimated in a public speech that PresidentHarding’s death had been due <strong>to</strong> mental anxiety <strong>and</strong> worry because a friend had betrayedhim. When Mrs. Fall heard that, she sprang from her chair, she wept, she shook her fistsat fate <strong>and</strong> screamed: "What! Harding betrayed by Fall? No! My husb<strong>and</strong> never betrayedanyone. This whole house full of gold would not tempt my husb<strong>and</strong> <strong>to</strong> do wrong. He isthe one who has been betrayed <strong>and</strong> led <strong>to</strong> the slaughter <strong>and</strong> crucified.”There you are, human nature in action, wrongdoers, blaming everybody but themselves.We are all like that. So when you <strong>and</strong> I are tempted <strong>to</strong> criticize someone <strong>to</strong>morrow, let’sremember Al Capone, “Two Gun” Crowley <strong>and</strong> Albert Fall. Let’s realize that criticismsare like homing pigeons. They always return home. Let’s realize that the person we aregoing <strong>to</strong> correct <strong>and</strong> condemn will probably justify himself or herself, <strong>and</strong> condemn us inreturn; or, like the gentle Taft, will say: “I don’t see <strong>how</strong> I could have done anydifferently from what I have.”On the morning of April 15, 1865, Abraham Lincoln lay dying in a hall bedroom of acheap lodging house directly across the street from Ford’s Theater, where John WilkesBooth had shot him. Lincoln’s long body lay stretched diagonally across a sagging bedthat was <strong>to</strong>o short for him. A cheap reproduction of Rosa Bonheur’s famous painting TheHorse Fair hung above the bed, <strong>and</strong> a dismal gas jet flickered yellow light.As Lincoln lay dying, Secretary of War Stan<strong>to</strong>n said, “There lays the most perfect rulerof men that the world has ever seen.”What was the secret of Lincoln’s success in dealing with <strong>people</strong>? I studied the life ofAbraham Lincoln for ten years <strong>and</strong> devoted all of three years <strong>to</strong> writing <strong>and</strong> rewriting abook entitled Lincoln the Unknown. I believe I have made as detailed <strong>and</strong> exhaustive astudy of Lincoln’s personality <strong>and</strong> home life as it is possible for any being <strong>to</strong> make. Imade a special study of Lincoln’s method of dealing with <strong>people</strong>. Did he indulge incriticism? Oh, yes. As a young man in the Pigeon Creek Valley of Indiana, he not only! "&!
criticized but he wrote letters <strong>and</strong> poems ridiculing <strong>people</strong> <strong>and</strong> dropped these letters onthe country roads where they were sure <strong>to</strong> be found. One of these letters arousedresentments that burned for a lifetime.Even after Lincoln had become a practicing lawyer in Springfield, Illinois, he attackedhis opponents openly in letters published in the newspapers. But he did this just once <strong>to</strong>ooften.In the autumn of 1842 he ridiculed a vain, pugnacious politician by the name of JamesShields. Lincoln lammed him through an anonymous letter published in SpringfieldJournal. The <strong>to</strong>wn roared with laughter. Shields, sensitive <strong>and</strong> proud, boiled withindignation. He found out who wrote the letter, leaped on his horse, started after Lincoln,<strong>and</strong> challenged him <strong>to</strong> fight a duel. Lincoln didn’t want <strong>to</strong> fight. He was opposed <strong>to</strong>dueling, but he couldn’t get out of it <strong>and</strong> save his honor. He was given the choice ofweapons. Since he had very long arms, he chose cavalry broadswords <strong>and</strong> <strong>to</strong>ok lessons insword fighting from a West Point graduate; <strong>and</strong>, on the appointed day, he <strong>and</strong> Shieldsmet on a s<strong>and</strong>bar in the Mississippi River, prepared <strong>to</strong> fight <strong>to</strong> the death; but at the lastminute, their seconds interrupted <strong>and</strong> s<strong>to</strong>pped the duel.That was the most lurid personal incident in Lincoln’s life. It taught him an invaluablelesson in the art of dealing with <strong>people</strong>. Never again did he write an insulting letter.Never again did he ridicule anyone. And from that time on, he almost never criticizedanybody for anything.Time after time, during the Civil War, Lincoln put a new general at the head of the Armyof the Po<strong>to</strong>mac, <strong>and</strong> each one in turn - McClellan, Pope, Burnside, Hooker, Meade -blundered tragically <strong>and</strong> drove Lincoln <strong>to</strong> pacing the floor in despair. Half the nationsavagely condemned these incompetent generals, but Lincoln, “with malice <strong>to</strong>ward none,with charity for all,” held his peace. One of his favorite quotations was “Judge not, thatye be not judged.”And when Mrs. Lincoln <strong>and</strong> others spoke harshly of the southern <strong>people</strong>, Lincoln replied:“Don’t criticize them; they are just what we would be under similar circumstances.”Yet if any man ever had occasion <strong>to</strong> criticize, surely it was Lincoln. Let’s take just oneillustration:The Battle of Gettysburg was fought during the first three days of July 1863. During thenight of July 4, Lee began <strong>to</strong> retreat southward while s<strong>to</strong>rm clouds deluged the countrywith rain. When Lee reached the Po<strong>to</strong>mac with his defeated army, he found a swollen,impassable river in front of him, <strong>and</strong> a vic<strong>to</strong>rious Union Army behind him. Lee was in atrap. He couldn’t escape. Lincoln saw that. Here was a golden, heaven-sent opportunitytheopportunity <strong>to</strong> capture Lee’s army <strong>and</strong> end the war immediately. So, with a surge ofhigh hope, Lincoln ordered Meade not <strong>to</strong> call a council of war but <strong>to</strong> attack Leeimmediately. Lincoln telegraphed his orders <strong>and</strong> then sent a special messenger <strong>to</strong> Meadedem<strong>and</strong>ing immediate action.! "'!
- Page 1 and 2: HOW TOWin FriendsANDInfluence Peopl
- Page 3 and 4: Preface to Revised EditionHow to Wi
- Page 5 and 6: How This Book Was Written-And WhyBy
- Page 7 and 8: spend one and a half years in vario
- Page 9 and 10: “compared to what we ought to be,
- Page 11 and 12: eviewing it every month, keep it on
- Page 13 and 14: PART O N EFundamental Techniques in
- Page 15: animal rewarded for good behavior w
- Page 19 and 20: Theodore Roosevelt said that when h
- Page 21 and 22: “Father Forgets” is one of thos
- Page 23 and 24: 2THE BIG SECRET OF DEALING WITH PEO
- Page 25 and 26: John D. Rockefeller got his feeling
- Page 27 and 28: when Schwab was only thirty-eight y
- Page 29 and 30: consideration. He was practical: he
- Page 31 and 32: souls enjoy.Try leaving a friendly
- Page 33 and 34: Cross? Yes, that is no exception to
- Page 35 and 36: spent five thousand dollars adverti
- Page 37 and 38: autumn leaves - and you have the ga
- Page 39 and 40: Regardless of when your shipments a
- Page 41 and 42: Looking at the other person’s poi
- Page 43 and 44: What were his wants? First, he want
- Page 45 and 46: PART TWOWays to Make People Like Yo
- Page 47 and 48: Broadway - Thurston was the acknowl
- Page 49 and 50: of the few salespeople that called
- Page 51 and 52: nothing could persuade him to talk.
- Page 53 and 54: Even though she was scheduled to go
- Page 55 and 56: more effectively, and to raise happ
- Page 57 and 58: egulate the feeling, which is not.
- Page 59 and 60: 3IF YOU DON’T DO THIS, YOU ARE HE
- Page 61 and 62: showed a flair for organization, a
- Page 63 and 64: without effort. I think it is grand
- Page 65 and 66: 4AN EASY WAY TO BECOME A GOODCONVER
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The manager listened attentively to
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Years ago, a poor Dutch immigrant b
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5HOW TO INTEREST PEOPLEEveryone who
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on you!’“Think of it! I had bee
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nature; and William James said: “
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the advanced class. How I wish I co
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Valentine, nurserymen and landscape
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hours passed. And they were still t
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PART THREEHow to Win People to Your
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“There was a time when a remark l
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Be honest, Look for areas where you
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As Lord Chesterfield said to his so
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abnormal,” “that’s unreasonab
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management that my system was the r
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By the way, I am not revealing anyt
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"No, but he may kill squirrels,”
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Gettysburg.Pickett’s charge was u
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Remember the old proverb: "By fight
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weeks ago, I should have stood here
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sympathetic, appreciative approach
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you might want to be aware of any s
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“This man came in to open an acco
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ecome interested in bow hunting and
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pays to let the other person do the
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about their accomplishments than ab
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he said. “‘Here are some uncomp
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A man up in the beautiful Canadian
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"Cooperativeness in conversation is
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angle as well as your own - if you
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I wanted to be above fools. So I re
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always have a specially qualified m
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10AN APPEAL THAT EVERYBODY LIKESI w
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was wrong. In each case, the custom
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11THE MOVIES DO IT. TV DOES IT.WHY
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could see me that afternoon and cou
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appealing to people of spirit.Witho
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In a NutshellWIN PEOPLE TO YOUR WAY
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He did just that. McKinley blue-pen
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During this tour of inspection, Mr.
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studies.This could be easily overco
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3TALK ABOUT YOUR OWN MISTAKES FIRST
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arometer, or wireless telegraphy, o
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4NO ONE LIKES TO TAKE ORDERSI once
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5LET THE OTHER PERSON SAVE FACEYear
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not my lack of ability, was the rea
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nobody would laugh at him. Story af
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fail to use; and one of these power
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“One day, while she was holding m
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8MAKE THE FAULT SEEM EASY TO CORREC
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Each night we timed the exercise wi
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idea as well as his, refused to let
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In a NutshellBE A LEADERA leader’
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for the benefit of their members an
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He worked on Wall Street, and for t
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There were six hundred students in
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over into their private speaking.Da