in<strong>to</strong> becoming interested in them.Of course, it doesn’t work. People are not interested in you. They are not interested inme. They are interested in themselves - morning, noon <strong>and</strong> after dinner.The New York Telephone Company made a detailed study of telephone conversations <strong>to</strong>find out which word is the most frequently used. You have guessed it: it is the personalpronoun “I.” “I.” I.” It was used 3,900 times in 500 telephone conversations. "I.” “I.” “I.”"I.” When you see a group pho<strong>to</strong>graph that you are in, whose picture do you look forfirst?If we merely try <strong>to</strong> impress <strong>people</strong> <strong>and</strong> get <strong>people</strong> interested in us, we will never havemany true, sincere <strong>friends</strong>. Friends, real <strong>friends</strong>, are not made that way.Napoleon tried it, <strong>and</strong> in his last meeting with Josephine he said: “Josephine, I have beenas fortunate as any man ever was on this earth; <strong>and</strong> yet, at this hour, you are the onlyperson in the world on whom I can rely.” And his<strong>to</strong>rians doubt whether he could relyeven on her.Alfred Adler, the famous Viennese psychologist, wrote a book entitled What Life ShouldMean <strong>to</strong> You. In that book he says: “It is the individual who is not interested in his fellowmen who has the greatest difficulties in life <strong>and</strong> provides the greatest injury <strong>to</strong> others. It isfrom among such individuals that all human failures spring.”You may read scores of erudite <strong>to</strong>mes on psychology without coming across a statementmore significant for you <strong>and</strong> for me. Adler’s statement is so rich with meaning that I amgoing <strong>to</strong> repeat it in italics:It is the individual who is not interested in his fellow men who has the greatest difficultiesin life <strong>and</strong> provides the greatest injury <strong>to</strong> others. It is from among such individuals thatall human failures spring.I once <strong>to</strong>ok a course in short-s<strong>to</strong>ry writing at New York University, <strong>and</strong> during thatcourse the edi<strong>to</strong>r of a leading magazine talked <strong>to</strong> our class. He said he could pick up anyone of the dozens of s<strong>to</strong>ries that drifted across his desk every day <strong>and</strong> after reading a fewparagraphs he could feel whether or not the author liked <strong>people</strong>. “If the author doesn’tlike <strong>people</strong>,” he said, “<strong>people</strong> won’t like his or her s<strong>to</strong>ries.”This hard-boiled edi<strong>to</strong>r s<strong>to</strong>pped twice in the course of his talk on fiction writing <strong>and</strong>apologized for preaching a sermon. “I am telling you,” he said, “the same things yourpreacher would tell you, but remember, you have <strong>to</strong> be interested in <strong>people</strong> if you want <strong>to</strong>be a successful writer of s<strong>to</strong>ries.”If that is true of writing fiction, you can be sure it is true of dealing with <strong>people</strong> face-<strong>to</strong>face.I spent an evening in the dressing room of Howard Thurs<strong>to</strong>n the last time he appeared on! %&!
Broadway - Thurs<strong>to</strong>n was the acknowledged dean of magicians. For forty years he hadtraveled all over the world, time <strong>and</strong> again, creating illusions, mystifying audiences, <strong>and</strong>making <strong>people</strong> gasp with as<strong>to</strong>nishment. More than 60 million <strong>people</strong> had paid admission<strong>to</strong> his s<strong>how</strong>, <strong>and</strong> he had made almost $2 million in profit.I asked Mr. Thurs<strong>to</strong>n <strong>to</strong> tell me the secret of his success. His schooling certainly hadnothing <strong>to</strong> do with it, for he ran away from home as a small boy, became a hobo, rode inboxcars, slept in haystacks, begged his food from door <strong>to</strong> door, <strong>and</strong> learned <strong>to</strong> read bylooking out of boxcars at signs along the railway.Did he have a superior knowledge of magic? No, he <strong>to</strong>ld me hundreds of books had beenwritten about legerdemain <strong>and</strong> scores of <strong>people</strong> knew as much about it as he did. But hehad two things that the others didn’t have. First, he had the ability <strong>to</strong> put his personalityacross the footlights. He was a master s<strong>how</strong>man. He knew human nature. Everything hedid, every gesture, every in<strong>to</strong>nation of his voice, every lifting of an eyebrow had beencarefully rehearsed in advance, <strong>and</strong> his actions were timed <strong>to</strong> split seconds. But, inaddition <strong>to</strong> that, Thurs<strong>to</strong>n had a genuine interest in <strong>people</strong>. He <strong>to</strong>ld me that manymagicians would look at the audience <strong>and</strong> say <strong>to</strong> themselves, “Well, there is a bunch ofsuckers out there, a bunch of hicks; I’ll fool them all right.” But Thurs<strong>to</strong>n’s method was<strong>to</strong>tally different. He <strong>to</strong>ld me that every time he went on stage he said <strong>to</strong> himself: “I amgrateful because these <strong>people</strong> come <strong>to</strong> see me, They make it possible for me <strong>to</strong> make myliving in a very agreeable way. I’m going <strong>to</strong> give them the very best I possibly can.”He declared he never stepped in front of the footlights without first saying <strong>to</strong> himself over<strong>and</strong> over: “I love my audience. I love my audience.” Ridiculous? Absurd? You areprivileged <strong>to</strong> think anything you like. I am merely passing it on <strong>to</strong> you without commentas a recipe used by one of the most famous magicians of all time.George Dyke of North Warren, Pennsylvania, was forced <strong>to</strong> retire from his service stationbusiness after thirty years when a new highway was constructed over the site of hisstation. It wasn’t long before the idle days of retirement began <strong>to</strong> bore him, so he startedfilling in his time trying <strong>to</strong> play music on his old fiddle. Soon he was traveling the area <strong>to</strong>listen <strong>to</strong> music <strong>and</strong> talk with many of the accomplished fiddlers. In his humble <strong>and</strong>friendly way he became generally interested in learning the background <strong>and</strong> interests ofevery musician he met. Although he was not a great fiddler himself, he made many<strong>friends</strong> in this pursuit. He attended competitions <strong>and</strong> soon became known <strong>to</strong> the countrymusic fans in the eastern part of the United States as “Uncle George, the Fiddle Scraperfrom Kinzua County.” When we heard Uncle George, he was seventy-two <strong>and</strong> enjoyingevery minute of his life. By having a sustained interest in other <strong>people</strong>, he created a newlife for himself at a time when most <strong>people</strong> consider their productive years over.That, <strong>to</strong>o, was one of the secrets of Theodore Roosevelt’s as<strong>to</strong>nishing popularity. Evenhis servants loved him. His valet, James E. Amos, wrote a book about him entitledTheodore Roosevelt, Hero <strong>to</strong> His Valet. In that book Amos relates this illuminatingincident:! %'!
- Page 1 and 2: HOW TOWin FriendsANDInfluence Peopl
- Page 3 and 4: Preface to Revised EditionHow to Wi
- Page 5 and 6: How This Book Was Written-And WhyBy
- Page 7 and 8: spend one and a half years in vario
- Page 9 and 10: “compared to what we ought to be,
- Page 11 and 12: eviewing it every month, keep it on
- Page 13 and 14: PART O N EFundamental Techniques in
- Page 15 and 16: animal rewarded for good behavior w
- Page 17 and 18: criticized but he wrote letters and
- Page 19 and 20: Theodore Roosevelt said that when h
- Page 21 and 22: “Father Forgets” is one of thos
- Page 23 and 24: 2THE BIG SECRET OF DEALING WITH PEO
- Page 25 and 26: John D. Rockefeller got his feeling
- Page 27 and 28: when Schwab was only thirty-eight y
- Page 29 and 30: consideration. He was practical: he
- Page 31 and 32: souls enjoy.Try leaving a friendly
- Page 33 and 34: Cross? Yes, that is no exception to
- Page 35 and 36: spent five thousand dollars adverti
- Page 37 and 38: autumn leaves - and you have the ga
- Page 39 and 40: Regardless of when your shipments a
- Page 41 and 42: Looking at the other person’s poi
- Page 43 and 44: What were his wants? First, he want
- Page 45: PART TWOWays to Make People Like Yo
- Page 49 and 50: of the few salespeople that called
- Page 51 and 52: nothing could persuade him to talk.
- Page 53 and 54: Even though she was scheduled to go
- Page 55 and 56: more effectively, and to raise happ
- Page 57 and 58: egulate the feeling, which is not.
- Page 59 and 60: 3IF YOU DON’T DO THIS, YOU ARE HE
- Page 61 and 62: showed a flair for organization, a
- Page 63 and 64: without effort. I think it is grand
- Page 65 and 66: 4AN EASY WAY TO BECOME A GOODCONVER
- Page 67 and 68: The manager listened attentively to
- Page 69 and 70: Years ago, a poor Dutch immigrant b
- Page 71 and 72: 5HOW TO INTEREST PEOPLEEveryone who
- Page 73 and 74: on you!’“Think of it! I had bee
- Page 75 and 76: nature; and William James said: “
- Page 77 and 78: the advanced class. How I wish I co
- Page 79 and 80: Valentine, nurserymen and landscape
- Page 81 and 82: hours passed. And they were still t
- Page 83 and 84: PART THREEHow to Win People to Your
- Page 85 and 86: “There was a time when a remark l
- Page 87 and 88: Be honest, Look for areas where you
- Page 89 and 90: As Lord Chesterfield said to his so
- Page 91 and 92: abnormal,” “that’s unreasonab
- Page 93 and 94: management that my system was the r
- Page 95 and 96: By the way, I am not revealing anyt
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"No, but he may kill squirrels,”
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Gettysburg.Pickett’s charge was u
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Remember the old proverb: "By fight
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weeks ago, I should have stood here
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sympathetic, appreciative approach
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you might want to be aware of any s
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“This man came in to open an acco
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ecome interested in bow hunting and
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pays to let the other person do the
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about their accomplishments than ab
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he said. “‘Here are some uncomp
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A man up in the beautiful Canadian
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"Cooperativeness in conversation is
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angle as well as your own - if you
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I wanted to be above fools. So I re
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always have a specially qualified m
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10AN APPEAL THAT EVERYBODY LIKESI w
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was wrong. In each case, the custom
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11THE MOVIES DO IT. TV DOES IT.WHY
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could see me that afternoon and cou
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appealing to people of spirit.Witho
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In a NutshellWIN PEOPLE TO YOUR WAY
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He did just that. McKinley blue-pen
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During this tour of inspection, Mr.
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studies.This could be easily overco
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3TALK ABOUT YOUR OWN MISTAKES FIRST
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arometer, or wireless telegraphy, o
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4NO ONE LIKES TO TAKE ORDERSI once
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5LET THE OTHER PERSON SAVE FACEYear
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not my lack of ability, was the rea
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nobody would laugh at him. Story af
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fail to use; and one of these power
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“One day, while she was holding m
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8MAKE THE FAULT SEEM EASY TO CORREC
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Each night we timed the exercise wi
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idea as well as his, refused to let
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In a NutshellBE A LEADERA leader’
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for the benefit of their members an
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He worked on Wall Street, and for t
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There were six hundred students in
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over into their private speaking.Da