First, arouse in the other person an eager want He who can do this has the whole worldwith him. He who cannot walks a lonely way.One of the students in the author’s training course was worried about his little boy. Thechild was underweight <strong>and</strong> refused <strong>to</strong> eat properly. His parents used the usual method.They scolded <strong>and</strong> nagged. “Mother wants you <strong>to</strong> eat this <strong>and</strong> that.” "Father wants you <strong>to</strong>grow up <strong>to</strong> be a big man.”Did the boy pay any attention <strong>to</strong> these pleas? Just about as much as you pay <strong>to</strong> one fleckof s<strong>and</strong> on a s<strong>and</strong>y beach.No one with a trace of horse sense would expect a child three years old <strong>to</strong> react <strong>to</strong> theviewpoint of a father thirty years old. Yet that was precisely what that father hadexpected. It was absurd. He finally saw that. So he said <strong>to</strong> himself: “What does that boywant? How can I tie up what I want <strong>to</strong> what he wants?”It was easy for the father when he starting thinking about it. His boy had a tricycle that heloved <strong>to</strong> ride up <strong>and</strong> down the sidewalk in front of the house in Brooklyn. A few doorsdown the street lived a bully - a bigger boy who would pull the little boy off his tricycle<strong>and</strong> ride it himself.Naturally, the little boy would run screaming <strong>to</strong> his mother, <strong>and</strong> she would have <strong>to</strong> comeout <strong>and</strong> take the bully off the tricycle <strong>and</strong> put her little boy on again, This happenedalmost every day.What did the little boy want? It didn’t take a Sherlock Holmes <strong>to</strong> answer that one. Hispride, his anger, his desire for a feeling of importance - all the strongest emotions in hismakeup - goaded him <strong>to</strong> get revenge, <strong>to</strong> smash the bully in the nose. And when his fatherexplained that the boy would be able <strong>to</strong> wallop the daylights out of the bigger kidsomeday if he would only eat the things his mother wanted him <strong>to</strong> eat - when his fatherpromised him that - there was no longer any problem of dietetics. That boy would haveeaten spinach, sauerkraut, salt mackerel - anything in order <strong>to</strong> be big enough <strong>to</strong> whip thebully who had humiliated him so often.After solving that problem, the parents tackled another: the little boy had the unholy habi<strong>to</strong>f wetting his bed.He slept with his gr<strong>and</strong>mother. In the morning, his gr<strong>and</strong>mother would wake up <strong>and</strong> feelthe sheet <strong>and</strong> say: “Look, Johnny, what you did again last night.”He would say: “No, I didn’t do it. You did it.”Scolding, spanking, shaming him, reiterating that the parents didn’t want him <strong>to</strong> do it -none of these things kept the bed dry. So the parents asked: “How can we make this boywant <strong>to</strong> s<strong>to</strong>p wetting his bed?”! %"!
What were his wants? First, he wanted <strong>to</strong> wear pajamas like Daddy instead of wearing anightgown like Gr<strong>and</strong>mother. Gr<strong>and</strong>mother was getting fed up with his nocturnaliniquities, so she gladly offered <strong>to</strong> buy him a pair of pajamas if he would reform. Second,he wanted a bed of his own. Gr<strong>and</strong>ma didn’t object.His mother <strong>to</strong>ok him <strong>to</strong> a department s<strong>to</strong>re in Brooklyn, <strong>win</strong>ked at the salesgirl, <strong>and</strong> said:“Here is a little gentleman who would like <strong>to</strong> do some shopping.”The salesgirl made him feel important by saying: “Young man, what can I s<strong>how</strong> you?”He s<strong>to</strong>od a couple of inches taller <strong>and</strong> said: “I want <strong>to</strong> buy a bed for myself.”When he was s<strong>how</strong>n the one his mother wanted him <strong>to</strong> buy, she <strong>win</strong>ked at the salesgirl<strong>and</strong> the boy was persuaded <strong>to</strong> buy it.The bed was delivered the next day; <strong>and</strong> that night, when Father came home, the littleboy ran <strong>to</strong> the door shouting: “Daddy! Daddy! Come upstairs <strong>and</strong> see my bed that Ibought!”The father, looking at the bed, obeyed Charles Schwab’s injunction: he was “hearty in hisapprobation <strong>and</strong> lavish in his praise.”“You are not going <strong>to</strong> wet this bed, are you?” the father said. " Oh, no, no! I am not going<strong>to</strong> wet this bed.” The boy kept his promise, for his pride was involved. That was his bed.He <strong>and</strong> he alone had bought it. And he was wearing pajamas now like a little man. Hewanted <strong>to</strong> act like a man. And he did.Another father, K. T. Dutschmann, a telephone engineer, a student of this course,couldn’t get his three-year old daughter <strong>to</strong> eat breakfast food. The usual scolding,pleading, coaxing methods had all ended in futility. So the parents asked themselves:“How can we make her want <strong>to</strong> do it?”The little girl loved <strong>to</strong> imitate her mother, <strong>to</strong> feel big <strong>and</strong> grown up; so one morning theyput her on a chair <strong>and</strong> let her make the breakfast food. At just the psychological moment,Father drifted in<strong>to</strong> the kitchen while she was stirring the cereal <strong>and</strong> she said: “Oh, look,Daddy, I am making the cereal this morning.”She ate two helpings of the cereal without any coaxing, because she was interested in it.She had achieved a feeling of importance; she had found in making the cereal an avenueof self-expression.William Winter once remarked that "self-expression is the dominant necessity of humannature.” Why can’t we adapt this same psychology <strong>to</strong> business dealings? When we have abrilliant idea, instead of making others think it is ours, why not let them cook <strong>and</strong> stir theidea themselves. They will then regard it as their own; they will like it <strong>and</strong> maybe eat acouple of helpings of it.! %#!
- Page 1 and 2: HOW TOWin FriendsANDInfluence Peopl
- Page 3 and 4: Preface to Revised EditionHow to Wi
- Page 5 and 6: How This Book Was Written-And WhyBy
- Page 7 and 8: spend one and a half years in vario
- Page 9 and 10: “compared to what we ought to be,
- Page 11 and 12: eviewing it every month, keep it on
- Page 13 and 14: PART O N EFundamental Techniques in
- Page 15 and 16: animal rewarded for good behavior w
- Page 17 and 18: criticized but he wrote letters and
- Page 19 and 20: Theodore Roosevelt said that when h
- Page 21 and 22: “Father Forgets” is one of thos
- Page 23 and 24: 2THE BIG SECRET OF DEALING WITH PEO
- Page 25 and 26: John D. Rockefeller got his feeling
- Page 27 and 28: when Schwab was only thirty-eight y
- Page 29 and 30: consideration. He was practical: he
- Page 31 and 32: souls enjoy.Try leaving a friendly
- Page 33 and 34: Cross? Yes, that is no exception to
- Page 35 and 36: spent five thousand dollars adverti
- Page 37 and 38: autumn leaves - and you have the ga
- Page 39 and 40: Regardless of when your shipments a
- Page 41: Looking at the other person’s poi
- Page 45 and 46: PART TWOWays to Make People Like Yo
- Page 47 and 48: Broadway - Thurston was the acknowl
- Page 49 and 50: of the few salespeople that called
- Page 51 and 52: nothing could persuade him to talk.
- Page 53 and 54: Even though she was scheduled to go
- Page 55 and 56: more effectively, and to raise happ
- Page 57 and 58: egulate the feeling, which is not.
- Page 59 and 60: 3IF YOU DON’T DO THIS, YOU ARE HE
- Page 61 and 62: showed a flair for organization, a
- Page 63 and 64: without effort. I think it is grand
- Page 65 and 66: 4AN EASY WAY TO BECOME A GOODCONVER
- Page 67 and 68: The manager listened attentively to
- Page 69 and 70: Years ago, a poor Dutch immigrant b
- Page 71 and 72: 5HOW TO INTEREST PEOPLEEveryone who
- Page 73 and 74: on you!’“Think of it! I had bee
- Page 75 and 76: nature; and William James said: “
- Page 77 and 78: the advanced class. How I wish I co
- Page 79 and 80: Valentine, nurserymen and landscape
- Page 81 and 82: hours passed. And they were still t
- Page 83 and 84: PART THREEHow to Win People to Your
- Page 85 and 86: “There was a time when a remark l
- Page 87 and 88: Be honest, Look for areas where you
- Page 89 and 90: As Lord Chesterfield said to his so
- Page 91 and 92: abnormal,” “that’s unreasonab
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management that my system was the r
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By the way, I am not revealing anyt
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"No, but he may kill squirrels,”
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Gettysburg.Pickett’s charge was u
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Remember the old proverb: "By fight
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weeks ago, I should have stood here
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sympathetic, appreciative approach
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you might want to be aware of any s
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“This man came in to open an acco
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ecome interested in bow hunting and
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pays to let the other person do the
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about their accomplishments than ab
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he said. “‘Here are some uncomp
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A man up in the beautiful Canadian
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"Cooperativeness in conversation is
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angle as well as your own - if you
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I wanted to be above fools. So I re
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always have a specially qualified m
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10AN APPEAL THAT EVERYBODY LIKESI w
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was wrong. In each case, the custom
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11THE MOVIES DO IT. TV DOES IT.WHY
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could see me that afternoon and cou
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appealing to people of spirit.Witho
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In a NutshellWIN PEOPLE TO YOUR WAY
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He did just that. McKinley blue-pen
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During this tour of inspection, Mr.
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studies.This could be easily overco
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3TALK ABOUT YOUR OWN MISTAKES FIRST
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arometer, or wireless telegraphy, o
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4NO ONE LIKES TO TAKE ORDERSI once
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5LET THE OTHER PERSON SAVE FACEYear
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not my lack of ability, was the rea
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nobody would laugh at him. Story af
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fail to use; and one of these power
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“One day, while she was holding m
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8MAKE THE FAULT SEEM EASY TO CORREC
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Each night we timed the exercise wi
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idea as well as his, refused to let
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In a NutshellBE A LEADERA leader’
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for the benefit of their members an
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He worked on Wall Street, and for t
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There were six hundred students in
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over into their private speaking.Da