Corporate Identity Regulations - Harper Adams University College

COPYWRITING13COPYWRITINGHarper Adams University College should always be writtenin full in the first instance. Subsequent use of HarperAdams or University College is then acceptable.When writing numbers less than 10 full words should beused, after 10 use numerical digits.Copy should always support and promote the fourHarper Adams brand values. It should deliver a proudand confident tone which enhances the Harper Adamsreputation.When producing copy for literature consideration shouldalso be give to our target audience to ensure that thecopy resonates with it.If copy or testimonials are used when a third party isquoted care should always be taken to ensure that thethird party corporate guidelines are adhered to.For example organisation names should not beabbreviated unless this is acceptable within theircorporate identity manual.