Corporate Identity Regulations - Harper Adams University College

IMAGES14IMAGE SELECTIONImagery and photography used within marketingand communications materials should always be of aprofessional standard and be an appropriate resolutionfor the application (300dpi CMYK at final size on printedmaterial and 72dpi RGB for web work).Low resolution images or photography should beavoided as these often reproduce as pixelated or blurredimages and reduce the quality of the finished marketingliterature.When choosing imagery it is important to considerthe target market and objectives of the literature toensure that the imagery resonates with the market andreflects the objectives of the marketing material. Thephotography should also add value to the literature.a) Always use professional standard shotsb) Do not use photographs that are pixelated or distortedc) Use photography that reflects the target audienced) Pick images that promote and support the four HarperAdams brand valuese) When using images from other sources, ensure that thecorrect credits are included in the publication.