Corporate Identity Regulations - Harper Adams University College

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IMAGES14IMAGE SELECTIONImagery and photography used within marketingand communications materials should always be of aprofessional standard and be an appropriate resolutionfor the application (300dpi CMYK at final size on printedmaterial and 72dpi RGB for web work).Low resolution images or photography should beavoided as these often reproduce as pixelated or blurredimages and reduce the quality of the finished marketingliterature.When choosing imagery it is important to considerthe target market and objectives of the literature toensure that the imagery resonates with the market andreflects the objectives of the marketing material. Thephotography should also add value to the literature.a) Always use professional standard shotsb) Do not use photographs that are pixelated or distortedc) Use photography that reflects the target audienced) Pick images that promote and support the four HarperAdams brand valuese) When using images from other sources, ensure that thecorrect credits are included in the publication.
STATIONERY - Institution15Institution StationeryExamples of institution stationery.with complimentsHonorary Fellow: HRH The Princess RoyalHarper Adams University College, Newport Shropshire TF10 8NB T +44 (0) 1952 820280 F +44 (0) 1952 814783 W www.harper-adams.ac.ukPrincipal: Dr D G Llewellyn BSc MSc DBA FIAgrE, University College Secretary: Dr C E Baxter BA PhD Registered Charity No.528384Dr David G LlewellynBSc MSc DBA FIAgrEPrincipalT +44 (0) 1952 815240 M +44 (0) 7817 848438E dllewellyn@harper-adams.ac.ukHarper Adams University CollegeNewport, Shropshire TF10 8NBT +44 (0) 1952 820280W www.harper-adams.ac.ukHonorary Fellow: HRH The Princess RoyalHarper Adams University College, Newport Shropshire TF10 8NB T +44 (0) 1952 820280 F +44 (0) 1952 814783 W www.harper-adams.ac.ukPrincipal: Dr D G Llewellyn BSc MSc DBA FIAgrE, University College Secretary: Dr C E Baxter BA PhD Registered Charity No.528384
Page 1 and 2: 1Corporate identityregulations
Page 3 and 4: THE BRAND3The Harper Adams Universi
Page 5 and 6: LOGO5The Harper Adams University Co
Page 9 and 10: LOGO9HOW NOT TO USE THE LOGO (Conti
Page 11 and 12: COLOUR11THE HARPER ADAMS COLOUR PAL
Page 13: COPYWRITING13COPYWRITINGHarper Adam
Page 17 and 18: POWERPOINT17PowerPoint Presentation
Page 19 and 20: ADVERTISING - Exhibition Stands 119
Page 21 and 22: ADVERTISING - Print07.11 APPLICATIO
Page 23 and 24: ADVERTISING - Online07.5 STATIONERY
Page 25 and 26: VEHICLE LIVERY - Institution25Unive

Corporate Identity Regulations - Harper Adams University College

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