Corporate Identity Regulations - Harper Adams University College

THE BRAND3The Harper Adams University College brandcomprises many different elements. It encompassesour communication, our presentation, ourrepresentation and our promotion. Embeddedthroughout all these things are the Harper Adamsbrand values. They are:OutstandingInspirationalWelcomingDistinctiveThese words best summarise the range of valuesassociated with Harper Adams:• long established learning and teachingenvironment within a unique and specialistindustry sector offering;• an inspirational and high achieving learninglandscape within a friendly and supportiveenvironment.The Harper Adams brand values should alwaysbe reflected throughout every aspect of HarperAdams including all marketing and communicationmaterials from written and spoken word throughto design and presentation. The values may notnecessarily be referred to in name but they will formthe foundation of all communication and marketingwork so that our institution always reflects the valuesof the Harper Adams brand.