Corporate Identity Regulations - Harper Adams University College

ADVERTISING - Exhibition Stands 119Pull Up BannersExamples of pull-up banner stands (Fig 1).When designing stands, the design should communicatedirectly to the target audience but must alwayscommunicate the Harper Adams brand values.Imagery and photography used should always be ofa professional standard and be correctly aligned withthe message. (please see section on images for furtherdetails).Fig 1 Fig 2Copy should be kept to the absolute minimum.Its message should be direct yet friendly and reassuring.On institution branded stands the logo should alwaysappear top right. This ensures the logo will be seen shouldthe rest of the stand be obscured.The primary message should appear in the top half of thestand.You Countthe individual really matters to usQualitySunday Times ‘Best University College’ for 4 years2007-2010Excellent Facilitieseg new £4.5m student services centrePlacementwork experience is a key part of many coursesEmployabilitytop ten university for graduate employment– 96.5%Rural Campusin the heart of England - ShropshireHarper Spiritbe part of something specialYou Countthe individual really matters to usQualitySunday Times ‘Best University College’ for 4 years2007-2010Excellent Facilitieseg new £4.5m student services centrePlacementwork experience is a key part of many coursesEmployabilitytop ten university for graduate employment– 96.5%Rural Campusin the heart of England - ShropshireHarper Spiritbe part of something specialTechnical specification:Whilst sizes of specifc pull-ups may vary, copy and theHarper Adams logo should not appear outside theartwork text safe area. The swash/logo should be set incorrectly to the size of the stand proportions (see pg 16).(see fig 2)Outstanding in our Fieldwww.harper-adams.co.ukHarper Adams University CollegeOutstanding in our Fieldwww.harper-adams.co.uk