Corporate Identity Regulations - Harper Adams University College

THE BRAND USAGE APPROVAL4All staff and students have a personal obligationto play their part in supporting the institution in theconsistent and appropriate use of the brand andcorporate identity. By always ensuring that it is usedin the appropriate way we will be able to increasethe recognition and profile of the breadth and depthof the institution’s work and influence. Historicallyopportunities to link the Harper Adams nameclearly to activities has been lost because either ourbranding has not been used at all or it has beenedited in such a way that it is no longer recognisableas something which belongs to us.To help to ensure that we get this consistency it isan absolute requirement that all uses of the logoand corporate identity are pre-approved by theMarketing and Communications Department actingon behalf of the Principal. Once you have a sample/ proof of your product or design you must senda copy to the Marketing and CommunicationsDepartment. If the brand and corporate identityis being used in accordance with the rules in thisdocument then you will be issued with an approvalnumber and you can then go ahead and get youritems / materials produced.Under no circumstances should you have anythingproduced without this prior approval. Anything whichis produced which has inappropriate use of the logoand corporate identity (or no use of it all) is liable tobe required to be removed from use and disposedof.It is appreciated that on occasions jobs are urgentso wherever possible we will respond to approvalrequests immediately if you indicate it is urgent. Forstandard items the aim will be to turn them aroundwithin 24-48 hours.