Corporate Identity Regulations - Harper Adams University College

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ADVERTISING - Outdoor22Outdoor advertising should inspire and engage throughthe use of clever and striking imagery.The message should be kept as short as possible with aclear call to action present including either a websiteaddress, email or phone number.Outstanding in our Fieldwww.harper-adams.ac.ukOutstanding in our Fieldwww.harper-adams.ac.uk
ADVERTISING - Online07.5 STATIONERY23WEB BANNERSWhen generating online banners care must be taken tokeep the message short and direct.1 3Animated ads should last no longer than 5 seconds andhave two rotations - message and brand reinforcement1 Banners2 MPU (2 stage transition)3 Skyscraper2owww.harper-adams.co.uk
Page 1 and 2: 1Corporate identityregulations
Page 3 and 4: THE BRAND3The Harper Adams Universi
Page 5 and 6: LOGO5The Harper Adams University Co
Page 9 and 10: LOGO9HOW NOT TO USE THE LOGO (Conti
Page 11 and 12: COLOUR11THE HARPER ADAMS COLOUR PAL
Page 13 and 14: COPYWRITING13COPYWRITINGHarper Adam
Page 15 and 16: STATIONERY - Institution15Instituti
Page 17 and 18: POWERPOINT17PowerPoint Presentation
Page 19 and 20: ADVERTISING - Exhibition Stands 119
Page 21: ADVERTISING - Print07.11 APPLICATIO
Page 25 and 26: VEHICLE LIVERY - Institution25Unive

Corporate Identity Regulations - Harper Adams University College

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