Corporate Identity Regulations - Harper Adams University College

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THE BRAND USAGE APPROVAL4All staff and students have a personal obligationto play their part in supporting the institution in theconsistent and appropriate use of the brand andcorporate identity. By always ensuring that it is usedin the appropriate way we will be able to increasethe recognition and profile of the breadth and depthof the institution’s work and influence. Historicallyopportunities to link the Harper Adams nameclearly to activities has been lost because either ourbranding has not been used at all or it has beenedited in such a way that it is no longer recognisableas something which belongs to us.To help to ensure that we get this consistency it isan absolute requirement that all uses of the logoand corporate identity are pre-approved by theMarketing and Communications Department actingon behalf of the Principal. Once you have a sample/ proof of your product or design you must senda copy to the Marketing and CommunicationsDepartment. If the brand and corporate identityis being used in accordance with the rules in thisdocument then you will be issued with an approvalnumber and you can then go ahead and get youritems / materials produced.Under no circumstances should you have anythingproduced without this prior approval. Anything whichis produced which has inappropriate use of the logoand corporate identity (or no use of it all) is liable tobe required to be removed from use and disposedof.It is appreciated that on occasions jobs are urgentso wherever possible we will respond to approvalrequests immediately if you indicate it is urgent. Forstandard items the aim will be to turn them aroundwithin 24-48 hours.
LOGO5The Harper Adams University College logo has beendesigned to encompass the forward thinking ethosand yet retain the heritage of the well establishedHarper Adams brand and its associated values. It hasbeen inspired by the heraldic Harper Adams Coat ofArms but has its own identity.The Harper Adams logo comprises of the HarperAdams Shield, name ‘Harper Adams’ and oureducational status tag ‘University College’.The brand equity is in the name ‘Harper Adams’ notin the shield device. For this reason the shield shouldnever be used on its own as it has no individualstatus.The logo is a set piece of artwork. The relationshipbetween the words and the sheild are very carefullybalanced to ensure that the key focus is on HarperAdams. Under no circumstances should the format ofthe logo be changed.The logo is in landscape format. A portrait version isavailable for use in extreme circumstances wherethe landscape version is not practical. Use of theportrait version requires the written permission of theDirector of Communications.For permission and to obtain artwork please contact:Marketing and Communications DepartmentHarper Adams University CollegeNewportShropshireTF10 8NBTel: +44 (0) 1952 820280email: marketing@harper-adams.ac.uk
Page 1 and 2: 1Corporate identityregulations
Page 3: THE BRAND3The Harper Adams Universi
Page 9 and 10: LOGO9HOW NOT TO USE THE LOGO (Conti
Page 11 and 12: COLOUR11THE HARPER ADAMS COLOUR PAL
Page 13 and 14: COPYWRITING13COPYWRITINGHarper Adam
Page 15 and 16: STATIONERY - Institution15Instituti
Page 17 and 18: POWERPOINT17PowerPoint Presentation
Page 19 and 20: ADVERTISING - Exhibition Stands 119
Page 21 and 22: ADVERTISING - Print07.11 APPLICATIO
Page 23 and 24: ADVERTISING - Online07.5 STATIONERY
Page 25 and 26: VEHICLE LIVERY - Institution25Unive

Corporate Identity Regulations - Harper Adams University College

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