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E-Commerce Commission Press Kit

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55. Number of Online Newspapers on the World Wide Web as of March 17, 1998.http://www.mediainfo.com/ephome/npaper/nphtm/stats.htm56. “Top magazines by paid circulation: six month averages ended June 30, 1997.”Advertising Age. Figures compiled by the Audit Bureau of Circulations and BPAInternational figures. http://www.adage.com/dataplace/archivers/dp169.html The threemagazines that could not be located on the Web were: the Cable Guide, Home & Awayand American Rifleman (although they may exist under a different name).57. Zollman, Peter M.. “First Profitable TV Web site WCCO of Minneapolis.” E&PInteractive. October 17, 1997.http://www.mediainfo.com/ephome/news/newshtm/stories/101797n1.html58. http://www.UltimateTV.com/tv/us/cable.html59. Maddox, Kate. “Information still killer app on the Internet.” Advertising Age. October 6,1997. http://adage.com/interactive/articles/19971006/article7.html60. Hu, Jim. “Study: Net use eclipsing TV.” news.com. March 30, 1998.http://www.news.com/News/Item/0%2C4%2C20597%2c00.html?dd.ne.tx.wr61. “Classified in Crisis.” Newspaper Association of America. Newspaper Association ofAmerica Market & Business Analysis estimates; Presentation to NAA’s ClassifiedAdvertising Project Team. “The Classified Imperative.” Booz-Allen & Hamilton. January19, 1996.62. Noack, David. “The City Guide Wars: Free For-All Over Local Advertising.”mediainfo.com. September 1997.http://www.mediainfo.com/ephome/news/newshtm/minfocom/0997c.htm63. Charron, Chris et al. “Valuing On-line Audiences.” Forrester Research. November 1997;Doyle, Bill et al. “Branding on the Web.” Forrester Research. August 1997. ForresterResearch predicts that by 2002, the revenue potential for Internet-based content sites willexceed $8.4 billion. $158 million will be spent on subscriptions, $8.1 billion on advertising,and $227 million on content transactions.64. Total advertising spending figures from McCann-Erickson.65. Jupiter Communications <strong>Press</strong> Release. “Top End of Online Travel Market Closing asBottom Tier Opens to New Players - - Online Travel Sites Must Differentiate or Die.”April 16, 1997.66. According to the Air Transport Association of America, domestic and internationalpassenger revenues for U.S. Scheduled airlines in 1996 was $75 billion.58

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