A Taste for Events - EventScotland

NOWTELL THE WORLD!CELEBRATE YOUR USEOF SCOTTISH FOOD ANDDRINK. IT’S SOMETHINGTO BE PROUD OF. DON’TBE SHY. SHOUT IT FROMTHE HILLTOPS.You’ve done all the rightthings to ensure yourvisitors are offered topquality local, Scottish food anddrink at your event.• You’ve planned in advance.• You’ve invited local producersto take part in your event.• You’ve obtained all the necessarylicences and insurances.THERE’S ONE MORE THING TODO. TELL YOUR VISITORS ABOUTYOUR FOOD AND DRINK. DON’TKEEP IT A SECRET.Research carried out by ScottishEnterprise through the ExperiencingScotland initiative shows that, whilemost tourism operators do providequality local Scottish produce,many forget to tell their customersabout it.Visitors want to know the storiesbehind the food and drink they areenjoying. They want to know whereit comes from and how it got totheir plate or glass.17You can add to your visitors’enjoyment of your event by:• Highlighting your event’s foodand drink offer on all promotionalmaterials including websites,tweets and media releases. Thatmight tempt a few more peoplealong.• Highlighting local produce onevent signage, menu boards andon-site promotional media.• Encouraging producers topromote their participation inyour event to their customersand to bring along their ownpromotional materials that visitorscan take away with them.• Making sure staff and volunteersare geared up to answerquestions about the local foodand drink on offer.