A Taste for Events - EventScotland

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CONTENTSA Taste for Food 4Lip Smackin’ Events 5How to Source Local, Scottish Produce:It’s Never Been Easier 6Scotland Food & Drink 7Local Hotels, Restaurants and Shops 8Producer Groups and Food Networks 9Farmers’ Markets 10Professional Caterers 11Events and Producers Working Together:What Food and Drink Works for Your Event? 12Drawing Up a Specification 13It’s Good to Talk (and Listen) 14Planning Your Event 15Now Tell The World! 17Tasteful Events:World Pipe Band Championships 18Orkney International Science Festival 19Baxters Loch Ness Marathon and Festival of Running 20Dundee Flower and Food Festival 21Help at Hand 223
A TASTEFOR FOODVISITORS TO SCOTLANDSPEND WELL OVER£ 1 /2 BILLION P/A ONFOOD AND DRINKEach year over 15 millionvisitors enjoy holidays andshort breaks in Scotland andspend over £4 billion. Just over80% of our visitors come from theUK and they account for over twothirds of all visitor spend in Scotland.Detailed surveys tell us what thesevisitors spend their money on.Their biggest expenditure item isaccommodation; second is foodand drink. Food and drink is avital element of the overall visitorexperience of Scotland and, intotal, our visitors spend well over£½ billion a year on eating anddrinking.VisitScotland research shows thatover 70% of visitors to our countrysay they want to enjoy traditionaldishes, regional specialities andfresh, local produce while they arein Scotland,Even better, the majority of visitorssay they are prepared to pay a littlemore for locally produced Scottishfood as they expect it to be fresher,better tasting and to give them amore genuine feel for the area theyare visiting.More detailed research undertakenby Scottish Enterprise through theExperiencing Scotland projectindicates that, on average, visitorsare willing to pay between 7-8%extra for fresh, quality, localScottish food.There is a clear business opportunityfor both tourism businesses andproducers across Scotland toincrease their income by offeringvisitors more quality, local produce.This guide aims to help eventorganisers, tourism businesses andfood producers to make the mostof this outstanding opportunity.4
Page 1 and 2: This guide has been produced by the
Page 3: Visitors to Scotlandspend over £ 1
Page 7 and 8: HOW TO SOURCE LOCAL, SCOTTISH PRODU
Page 13 and 14: EVENTS AND PRODUCERS WORKING TOGETH
Page 15 and 16: EVENTS AND PRODUCERS WORKING TOGETH
Page 17 and 18: PLANNINGYOUR EVENTWASTE MANAGEMENTA
Page 19 and 20: TASTEFUL EVENTSWORLD PIPE BANDCHAMP
Page 21 and 22: TASTEFUL EVENTSBAXTERS LOCH NESSMAR
Page 23 and 24: HELP ATHANDTHERE ARE MANY SOURCES O

A Taste for Events - EventScotland

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