Digital Enterprise Transformation - 360° Journal

DRIVERSThe Blue Economy also offers new opportunitiesfor cellphones. The FraunhoferInstitute has developed a process thathelps to do without rechargeable batteries.8 First, a heat exchanger that isintegrated in the telephone provides sufficientenergy for the stand-by mode, asthe difference in temperature betweenthe body and its environment is sufficientto produce electricity. Second, the pressurethat is created by the voice whilespeaking can be used to provide thephone with energy. 9 To achieve this, ametallic strip inside a magnetic field isset in motion, thereby creating electricalenergy. 10The wireless industry itself has beeninvestigating how to make smaller andmore powerful antennas with a reduceddead spot while improving transmissionspeed. They found the solution in mathematics.In 1997 Johan Gielis generalizedthe “Lamé curves” through a newmathematical formula known today asthe “Super Formula”. 11 This mathematicalbreakthrough offers one single equationto calculate any two- or three-dimensionalshapes. The myriad of imaginarygeometrical forms, which are impossibleto calculate and design with traditionalmathematics, are now within reach workingwith only six parameters. Gielis realizedthat the Super Formula permits thedesign of a new class of super shaped antennasthat can be produced at very lowcost (one eurocent a piece) while operatingin an ultra wide band characteristics.These antennas can be produced basedon recycled plastics, thus eliminating thereliance on metals, especially rare earthmetals. Not only does the Super Formulalead to the construction of more efficientantennas, but it also allows an increaseof the speed of computing as the underlyingalgorithms can be dramaticallysimplified using Gielisʼ equation. Whenthe visual presentations are moving towards3D, the translation of a compleximage into a binary code through the SuperFormula can reduce the bandwidthrequired by a factor 100 or even 1,000.This means that the mere change of thealgorithm frees tremendous amountsof computer power. For the first time amathematical formula permits a multifoldimprovement in performance and energyefficiency without requiring any innovationin materials.Surviving In the GlobalCompetitionHypothesis 3: The use of waste materialsin the industrial sector gives companiesa competitive edge.By making use of waste materials, savingspotentials can also be exploited inindustrial manufacturing processes. Atthe German chemical company BASF,a “Verbund” system enables environmentalprotection and economic viabilityto be achieved in equal measure. Thissystem ensures that raw materials andcommonly resulting by-products of reactionsare instantly brought to the rightplace for further processing. The resultingheat of exothermic reactions is usedThe mere change of the algorithmfrees tremendous amounts ofcomputer power.to create steam, which, in turn, servesas a source of energy at other stages ofproduction. At the main BASF locationin Ludwigshafen, this has resulted in almostno waste materials being producedthat cannot be further processed. Thesystem has allowed BASF to reduce energydemand by 31%, while productionitself has increased by 36%. 12 Hence,this “Verbund” system has not only enhancedthe competitiveness, but also thesustainability of BASF. 13Sustainability and StaffingHypothesis 4: By using local resources,costs can be saved and long-term jobscreated.Of particular interest is a pilot project inthe Kingdom of Bhutan which puts simultaneouslymany of the Blue Economy approachesinto practice. The aim here is19