September/October 2011 - Admax Marketing

The Kawarthas Premiere Business Magazineseptember/october 2011BUSINESSA D V A N T A G ETogether, On the Road To SuccessWomen’s Business NetworkWho’s Who in HEALTHYour guide to some of the area’s leadingmedical and healthcare professionalsBook Your Christmas & New Year’s PartiesPictured - Peterborough Women’s Netwok Board of DirectorsFront Row: Charlotte Van Leeuwen, Angela Murdock, Laura Foster, Kim Armstrong, Yvette PeplinskieBack Row: Cheri Anderson, Susan Field, Adrienne Richard, Cindy Lukawesky-Dowdle, Jocasta Boone, Kim Appleton, Betty Halman-PlumleyPhoto by Miranda Studiosadmaxthe women in business issue

ILSONW& AssociatesWilson & Associates offers professional peace ofmind and expertise to businessowners, non-profitorganizations and individuals.We can help you with youradministrative requirements including:ARE YOUREADY FOR YOURYEAR END?Call us today705-743-4860http://wilsonandassociatesptbo.blogspot.com2 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 3

BUSINESS NEWScontentsSeptember/October 20111227features12 Women In Business27 Who’s Who in Health52 Book Your Christmas & New Years Parties Nowinterest5 Festival of Trees10 Business Briefs11 1st ResponseFestival of TreesTakes The Fun DowntownExcitement is building for the 21st annual Festival of Trees, withthe theme of “City Sidewalks – It’s Christmas Time in the City.”This is the first year the festival is being held in downtownPeterborough, from November 23 to 27.“Everything is different this year,” says Wayne Harding, Chairof Board. “We made a decision that in order to re-vitalize thefestival, exciting changes needed to be made. We’re using TheVenue, at 286 George St. N., as well as the whole of downtownPeterborough for the events. Instead of having to recreatecity sidewalks for our theme in the Memorial Centre, we willactually be using the city sidewalks of downtown Peterborough.We’re really excited at the prospect of bringing 20,000 peopledowntown over the four days of the festival.”The festival will begin on Wednesday evening, November 23,with the Christmas Caper dinner theatre at The Venue, with acelebrity lunch feel. On Thursday evening a large Christmas treewill be lit behind Peterborough Square, with Christmas carolsand refreshments. There will be skating on a synthetic rink onCharlotte Street between George and Water Streets. Raffle itemsby Joanne Culleywill be scattered throughout the downtown in various stores.“We want to create a family atmosphere with activities for allages. We’re also hoping to have some traditional Canadian foodsuch as beaver tails for sale,” he continues. “The auction and galawill be combined together and will be on Saturday evening atThe Venue.”The Holiday House Tour will take place on November 5 and 6,featuring houses decorated by local interior designers.About 1700 volunteers work every year to bring the festivaltogether. To date, approximately $4.8 million has been raised forthe PRHC Foundation, the Greater Peterborough Health ServicesFoundation, and Hospice Peterborough.This year people can follow the Festival of Trees on Facebookand Twitter. Parking will be available in downtown lots, as wellas on the street. General admission tickets can be purchased atthe door for $5. For more information, please call 705-743-1705or visit www.pfot.org.44 In Celebration of Small Business Weekdepartments5 Business News529 Technology46 Experts SpeakPublisher :: Greg WelchGraphic Designer :: Kelly WelshAdvertising :: 741-2205Contributing Writer :: Joanne CulleyFax :: 741-3059 Email :: admax@nexicom.net Distribution / Subscriptions :: 741-2205Printed by :: Performance PrintingBusiness Advantage Magazine is published seven times a year by Admax Marketing, (705) 741-2205, Fax (705) 741-3059, P.O. Box 1946, Peterborough ON, K9J 7X7 and distributed by Canada Post,Canadian Publications Mail Sales product Agreement No. 40010937 to business addresses in Peterborough and surrounding areas. The publisher welcomes, but assumes no responsibility for, unsolicitedmanuscripts. All rights to editorial, photographs and advertising content are reserved. Reproduction in whole or part without written permission of the publisher is prohibited. Opinions andcomments expressed are those of the authors and not necessarily those of the publisher.www.admaxmagazines.com :: Publishers of the Business Advantage and ZEST Magazinessimple. secure file reception4 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 5

BUSINESS NEWSBUSINESS NEWSBUSINESS NEWSCelebrating 25 years inPeterborough Countyby Joanne CulleyThis fall the Peterborough Community Futures Development Corporationis celebrating 25 years of assisting small businesses in PeterboroughCounty. Since 1985, the organization has helped over 600 small businesses,created 2,800 jobs, and invested $21.4 million into the local economy.Created and funded by the Federal Economic Development Agency forSouthern Ontario, the Peterborough CFDC is one of 294 offices across Canadaand 61 in Ontario. Established to aid rural small businesses who traditionallymight not have access to the same resources as businesses in urban areas,the organization is governed by a volunteer board of directors, made up oflocal business people who bring their areas of expertise to the table.“CFDC recognizes the needs of small business entrepreneurs, helping themthrough the challenges they face in our constantly changing economicclimate,” says Judy Heffernan, General Manager. “The Conference Board ofCanada study (2010) shows that every dollar invested by the CFDC in smallbusiness affects the Gross Domestic Product by $4.20.”The Peterborough CFDC operates as a source of financing whenconventional business financing is not available, offering loans of up to$150,000 to any single business. Their services include business consulting,strategic planning, and community economic development. They alsoadminister the Eastern Ontario Development Program which offers nonrepayablegrant assistance for youth interns, business planning, skillsdevelopment, local initiatives, innovation and information communicationtechnology, community capacity and access to capital to revitalize existingbuildings. CFDC advocates for business and holds workshops such asbusiness start-up and business management throughout the year.They work closely with the Business Development Board, local chambersof commerce, and the local chartered banks such as the Royal Bank andTD Canada Trust.“We have the advantage of being able to respond quickly to thechanging needs of business,” continues Heffernan. “Whether it’s fundingfor skills development in the construction trades or our immediateresponse with loans to aid businesses affected by the flood in 2004, wedo all we can to help businesses stay on their feet.”On Tuesday, October 4, the CFDC will host a 25th anniversary celebrationduring their Annual General Meeting, from 3 p.m. to 4 p.m., as well asduring the Greater Peterborough Chamber of Commerce’s BusinessAfter Hours from 4 p.m. to 6 p.m. at the Evinrude Centre, 911 MonaghanRd. Businesses who have benefited from CFDC assistance will bedisplaying their products and services during the event.For more information, please call 705-745-5434, visit their office at 351Charlotte St. or go to www.cdc.on.ca.SIGNARAMA PeterboroughHires Operations ManagerSIGNARAMA Peterborough announces the recent hire of SteveBorgman as operations manager to their staff.Borgman comes to SIGNARAMA Peterborough with 10 yearsof design experience with over five years devoted to the signindustry in design and production. Borgman spent the pastthree years in management at a large graphics business nearToronto. In this capacity, Borgman oversaw the production teamand equipment. Borgman previously worked with SIGNARAMAPeterborough as lead designer.According to Morgan Smith, co-owner of SIGNARAMAPeterborough, the addition of Borgman allows the businessowners to focus on growing their business through increasedcontact with existing clients and searching out new customerswith a bigger focus on sales in new markets.“Running the day-to-day operations slows down growthpotential,” said Smith. “As operations manager, Steve will improvewaste savings through time management and consistency andwill work with staff to increase the quality and output of ouroperation.”For more information, please call 705-742-9994, or visit us atwww.signaramapeterborough.comNelms Opticians Wins2011 Readers Select Awardby Joanne CulleyNelms Opticians in Lansdowne Place is known for their personal serviceby expert, friendly staff as well as offering the latest trends in eyewear.Voted winner of the 2011 Readers’ Select and the 2009 Readers’ Choiceawards, Nelms is the place to go for your eyecare needs.Their large selection of fashionable frames for adults and childreninclude those by designers such as Dior, Gucci, Hugo Boss, JuicyCouture, and Oakley, as well as moderately priced frames to meet anybudget.“Our top quality sunglasses in brands such as Oakley and Maui Jimhave sun and snow glare protection,” says Jill Snelgrove, owner. “Allhave 100 percent UVA and UVB blockage, with many styles and brandscoming in polarized lenses. Higher quality sunglasses provide betterclarity of vision and better protect your eyes. We sell almost as manysunglasses in the winter as in the summer.”Nelms’ certified master contact lens fitter Brian Larson offers a range ofcontact lenses and can custom make lenses to fit most prescriptionsand eye sizes.Independent optometrists are available by appointment for eyeexams, with morning, afternoon, evening and Saturday time slotsavailable. They test eyes, prescribe correctional lenses, and examine theeye for defects, diseases and faults of refraction. Referrals can be madeto an ophthalmologist if further treatment is required. Their two staffopticians fill prescriptions for glasses. Children up to age 20 and thoseover 65 years of age are covered by OHIP for yearly eye appointments.Exams are also covered by some extended health plans, or for thosewith certain medical conditions.“It’s important to take care of your eyes, as life without vision is achallenge,” says Snelgrove. “Regular eye check-ups can detect diseasessuch as glaucoma, macular degeneration or cataracts, which aretreatable if caught early.”For more information, please visit them in the main level of the newwing at Lansdowne Place, 645 Lansdowne St. W. at Monaghan Road,call 705-742-5449 or visit www.nelms.ca. The store is wheelchair andscooter accessible with lots of free parking.Global Angel CharitableOrganization FundraiserGlobal Angel Charitable Organization ( GACO) is making plansfor their fundraising evening with a Mardi Gras Theme Spa nightcalled “Beauty and the Beads” held at Kawartha Downs Speedwayon Friday November 4, 2011. The event is expected to attract morethan four hundred ladies who will be treated to mini spas, freefood, entertainment, auctions and a Mardi Gras Shopping Strip. Preregistrationfor mini spas will commence on September 20, 2011and each registrant will receive a gift bag with “freebies”.Through the generosity of communities and volunteer supportthroughout the year and of our fundraising event s we are ableto assist many persons in need of desperate medical flights fortreatment , care and repatriation. An example of a current requestsis as follows :A Canadian student from Quebec that has been injured in Libya isone of our many requests for immediate assistance to repatriate forurgent ongoing medical treatment. This young man’s injuries haveleft him a paraplegic and in need of intensive medical treatmentand care in Canada. Many of our cases can travel safely withmedical personnel by airlines, however, others such as this studentrequires a air ambulance flight due to the complexities and thecritical nature of his medical condition.Be secure in the knowledge that your donation will be used to helpGlobal Angel Charitable Organization fund directly those personsin desperate need of medical flights .Donations can be made to Global Angel Charity by logging ontoour website and direct your donation to or contact us directly at705 740 2645. Global Angel Charitable Organization is a RegisteredCharity that not only provides financial assistance but alsocoordinates every detail of the medical flight for persons in need oftreatment, return home and benevolent needs.For more information, please contact: Gail Courneyea, GlobalAngel Charitable Org. 705 740 2645. Please visit our website atwww.globalangelcharity.com6 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 7

BUSINESS NEWSBUSINESS NEWSTECHNOLOGYtechnologyReal People.... Right Here! ...At Nexicom!Perhaps recently you feel like you know the friendly folks atNexicom just a little bit more than you did...? Well maybe that’s dueto the latest ad campaign that features photos and voices of theirvery own staff. In an effort to promote Nexicom’s strength in theMarketplace, the new campaign speaks to the benefits of dealingwith a local company for reliable technology that comes with theadded benefit of friendly, local customer service.Nexicom’s origins as a local telephoneservice provider include a 100 year legacyof offering highly reliable and efficientservice to its customers.As a local telephone company they are familiar with all therequirements for ensuring continued dependable service. “GreatCustomer service is what sets us apartfrom our competitors whose offerings aresimilar to ours. Our “Real People. RightHere.” campaign reminds us of our rootsand communicates to the community thebenefits of choosing our locally providedservices” says Paul Downs, President ofNexicom. “Our Marketing Campaigns havealways been driven by that difference.”Their messages have centered around theirlocal friendly staff and their commitmentto the communities they serve.copywriters to tell each of their stories and design the ads.This campaign also gives the employees at Nexicom a chance to getmore involved in activities that they wouldn’t experience in theirdaily work. “We spent time getting our makeup done and havingour photos taken, it was really a lot of fun” say Sylvia, one of the facesof the new campaign. Another face, Kailyn, says “it really makes youfeel like part of the family to know that you are one of the faces thatpeople will identify with. It’s exciting to see your face on a billboard!”Nexicom is currently using the front line service department inall creative, “So far the campaign has been a big success. We havecustomers call us now and recognize the voice they are speakingto. It’s nice to know the ads are doing what we wanted them to do”says Julie. “There is potential to expand the campaign to promoteemployees from other departments in the upcoming year.”Currently the campaign is running throughout the Peterboroughand Lindsay regions.Kailyn - NexiPhone SpecialistThis newest Marketing Campaignintroduces the community to the variousemployees who work within the company.Marketing Manager, Julie Howe says “theidea behind the campaign was to allowthe community to get to know us better inan effort to show them that we really are alocal community company that cares aboutour customers.” What makes this campaigninnovative is that we are using our ownemployees to enforce our message of“Real People, Right Here”. Nexicom workedwith Peterborough’s Wayne Eardley tocapture some great photographs of thestaff members and their Agency of Choice,Dan Wakeford at Dash Design worked withGREAT SERVICES,BACKED BY GREAT PEOPLE...The days of your parents’ telephone are gone. Phonesthese days are far more powerful and feature excellentfunctionality, from connecting and conferencing tomessaging and organizing — better serving your needsboth at home and in the office. So when you make the callfor assistance, Telephone Help Representatives like me arealways here and ready with an answer.Nexicom – dialed in and dedicated to our community.RIGHT HERE.705-775-nexi (6394) • nexicom.net8 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 9

BUSINESS NEWSBUSINESS NEWSBUSINESS NEWSBusiness BriefsJeff Bolton is back in town. Jeff is a chiropractor andacupunture provider and is joining Dr Frank Chisholm athis practice at 200 Rubidge Streeet. The practice will now beknown as Chisholm – Bolton Chiropractic Clinic. To make anappointment call 705-748-4322.Congratulations to The Examiner and RBC DominionSecurities on their big move to East City. The former KawarthaCardiology Centre building is on the North side of HunterStreet, just over the Hunter Street Bridge, and is the trigger fora nice influx of redevelopment in Ashburnham. The two moveswill bring approximately 65 employees to East City. RBC has along history in Peterborough dating back to 1901 when thecompany was founded by George Cox. The full story is on thewebsite at http://dir.rbcinvestments.com/72.branchChumleigh’s, the downtown landmark store is movingfrom 418 George St N to 339 George St N, which is the formerFuton’s First building, beside Charlotte Jewelers. The movegives Chumleigh’s 20% more space in which to sell their secondhand DVD’s, video games, and video game consoles. ManagerRuss Reedyk says the store closed July 30th and reopens in thenew location on August 2nd. For more information you can call705-876-0255.Tracy Lafonte’s SkinLaser Med Spa recentlyopened at 601 GeorgeStreet, at the corner ofDublin and George. Tracydoes laser hair removal,acne treatments, sundamage rejuvenation,skin resurfacing, botox,and a lot more, call it skinbrightening, lighteningand tightening…. All staffis certified and a medicaldirector is on staff. OpenMonday – Friday you canstop in or call 705-750-1050. And congratulationsto Tracy on a fantasticrenovation of a tired oldbuilding.Paul Carter recently relocated his financial servicesbusiness to 1434 Chemong Road, Unit 14 in the NorthviewCommerce Court building. Paul is joined by his associates JimRusk and Ian Bennett and they represent Sun Life Financial. Formore information call 705-775-2244Terry Leonard has 40 years in the adjusting business.He’s now the branch manager of the new Sobel AdjustingSolutions office in Peterborough. Terry can assist with propertyclaims, wind fire and water damage, and they’ll evaluate yourclaim at no charge. For more information call 705-296-0037.Scott and Penny Martin have just started Robbie’s Carpetand Upholstery Cleaning, serving Peterborough and theKawartha Lakes. They do residential and commercial carpet andupholstery. As well as cleaning boats, cars, trucks, and trailers, aswell as mattress cleaning and disinfecting. They are completelymobile, so just call 705-344-0250.The Market in Lakefield recently expanded to includea complete line of take out gourmet products such as pizza,quiches, hummus and dips, pasta dishes, garlic bread, Thaispring rolls and a lot more. Owner Lee Galley says everything isfresh and made on the premises. The Village Market is locatedat 112 Queen Street in Lakefield, call 705-652-1368Level A Inc. recently announced the appointment ofStephen MacNeil as Vice President of Business Development.Stephen has had a 17 year career in IT, client services, support,and operations. Level A is a full service personnel agency forboth temporary and permanent placements, behaviouralprofiling, team building, and conflict resolution. For moreinformation visit www.levela.net1 st ResponseRepair Specialists for Fire, Flood & Mould DamageFor businesses that have experienced water damage and are unsureof the extent or cost of the damage, there is help. With some insurancecompanies, if you call in a claim and later find out the amount ofdamage doesn’t justify submitting a claim, the insurance company willstill register a claim against your policy.That is why it is important to know, Business owners can call 1stResponse Contractors directly to have the damage assessed andreceive a free quote. Then the business owner can decide whether tocall their insurance company. The damaged can be fixed professionallyat a lower cost than might be expected, according to Christine Bailey,owner of 1st Response Contractors.While businesses and property management companies may havehigh deductibles, it is very important to have water damage remediatedproperly. Improper remediation of water damage leads to mould.“It’s less expensive to mitigate a water claim than to remove the mouldlater,” says Bailey.1st Response carries a full line of commercial dehumidifiers and airmovers. They also carry equipment specializing in odour removal.They are certified and trained in fire and water damage, odour removaland mould remediation. They can also provide air sampling formould at a reasonable cost. This full service company acts quickly anddiscreetly, providing complete restoration from beginning to end. Theywill clean up the damaged area and rebuild. Their carpenters, paintersand drywallers come in to complete the job to get your business backto normal as quickly as possible. All staff are fully trained and wearprofessional, clearly visible uniforms, which is important while workingby Joanne Culleyin a public setting. They are also experienced in working with tenantsin scheduling the necessary work.1st Response can respond quickly to emergencies 24/7.“If you get that dreaded call in the middle of the night about a flood orfire, you can call us directly to start the recovery work,” she says.The company’s value statement lists their commitment to integrityand honesty in their communications, their high quality workmanship,performance that delivers on promises, and knowledge that keepsabreast of new technology. It’s because of these values that 1stResponse has built up many long-term relationships with their clients.“We’ve worked for several years with hospitals, school boards andproperty managers who all value our services,” she says. “I’ve learnedhow they work, which makes it easier to get the job done. They enjoyour competitive pricing. We are always looking for new, cost-effectiverestoration methods, so that we can pass the savings on to them.”For more information, please call 705-745-9600, or visitwww.1stresponsecontractors.com.10 september/october 2011 Business AdvantageContinued on page 48Business Advantage september/october 2011 11

WOMEN IN BUSINESSWOMEN IN BUSINESSWe invite you to join us…Women’s Business NetworkThis will truly be an outstanding year as we moveforward celebrating the next 50 years of inspiration!I am honored to serve as the President of such agrowing, dynamic network of influential businesswomen! Formed in 1961, The Women’s BusinessNetwork is one of the oldest and largest networkinggroups in Canada with a mandate to promote andsupport women in business through personal andprofessional growth opportunities.We have an awesome line-up of speakers,special events and networking opportunitiesfor you to enjoy. Our membership is madeup of some of the most outstanding womenin their fields from entrepreneurs, business leaders, professionals, consultants,administrators, owners and managers.As a WBN member I invite you to take full advantage of the many benefitsavailable to promote you and your business. To become a member or to tryus out as a guest, please register online at www.womensbusinessnetwork.net.I look forward to welcoming you at our next meeting!LauraLaura Foster, PresidentMEMBER BENEFITSYour membership in the WBN gives you and your business an extensivelist of MemberBenefits including:• monthly networking events • professional development opportunities• dynamic keynote speakers • business profile on the WBN website• full access to the online membership database • monthly newsletter advertising• display booth &‘table drop’ marketing • opportunities at each meeting• participation in feature trade shows • share your business news at ‘twoonie talk’• fun social evening with great food • host a Business Spotlight• community involvement through charitable • fundraising and supportCome as a guest to check us out and experience the group for yourself. For ourcurrent rates or to join please visit our website at www.womensbusinessnetwork.netWomen’s Business NetworkSpeaker Line Up for 2011/2012September 7, 2011Toni Newman - Why? Why Not?How Customer Experience Innovationscan help your business attract,keep and engage more customers,more often.October 5, 2011Cate CollinsIs Your Underwear Too Tight?November 2, 2011Formal Networking EventDecember 7, 2011Annual Christmas Fundraising Auction & GalaJanuary 11, 2012Ovarian Cancer FoundationKnowledge is Power.February 1, 2012Formal Networking EventMarch 7, 2012Dr. Vern BelosApril 4, 2012Elaine Stirling - Effective Communication is a lotLike Ballroom Dancing.May 2, 2012Kevin “PK” SmithLeadership Principles of Co-Creation.June 6, 2012Year End Social FinaleTogether, On the Road To SuccessEntering its 51st year, Canada’s oldest and largest networkinggroup – the Women’s Business Network of Peterborough(WBN) is showing no signs of slowing down. Spanning overfive decades, the WBN has grown and evolved from a smallclub of select ladies into a dynamic membership of 138diverse business women. As social and economic changessweep over the community, the WBN is forging a new pathforward to meet the needs for the future, and setting newinitiatives for success.Incoming President, Laura Foster and the dedicated WBNBoard of Directors have worked passionately on newstrategies, clearing the long-awaited path for the WBNlegacy to take root this season.By Roula Kovios, spark360 mediaOne of the first items on the agenda was to recreate aninspiring WBN brand that depicts a modern perspectiveof the network. Business Entrepreneur, Jocasta Boonewas pleased to win the tender back in June. She hasbeen a member for 7 years, and was last year’s recipientof the network’s ‘Member of the Year’ Award. The energyand fellowship of the Women’s Business Network ofPeterborough “translates differently today than it did 50years ago,” says Boone. “There were so many componentsto consider – women today have diverse careers,experiences and stories!” It wasn’t going to be simple, butBoone was honoured by the challenge. “We have creatednew opportunities for members to come forward and sharetheir insight and expertise, so that we can collaborativelyContinued to page 15Women’s Business Networkof Peterborough705-740-6199www.womensbusinessnetwork.netPromoting and supporting women in business throughpersonal and professional growth opportunities since 196112 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 13

WOMEN IN BUSINESSWOMEN IN BUSINESSWomen’s Business NetworkBoard of Directors 2011/2012President, Laura FosterCorus EntertainmentLaura joined Corus Entertainment as an account executive with Chex Television in March 2010. Laura brings with her over20 years of marketing, sales and customer service experience. Laura’s goal is to help businesses grow through cost effectivetelevision advertising. CHEX Television has been a valuable part of our community since 1955. CHEX is carried on cable systemsacross Ontario as well as on Bell Express VU and Shaw Direct. ACROSS THE STREET OR ACROSS THE COUNTRY, PUT THE POWEROF CHEX TELEVISION TO WORK FOR YOU.Laura has been a member of the WBN for 6 years and is celebrating her 5th year on the Board of Directors.Past President, Betty Halman-PlumleyInvestors Group Financial Services Inc.I’m personally committed to understanding your needsand providing you with in-depth analysis and personalizedsolutions. With the support of a qualified team here atInvestors Group, I’ll help you keep abreast of increasingchanges in the financial services field, specifically in theareas of investment, tax and retirement planning.Whether you’re examining investment performance or wishing to customizeyour tax and retirement options, you can be confident you’ll have the necessary indepthinformation you need to make your most important investment decisions.I’m dedicated to working with you to ensure you achieve your financial goals.Secretary, Cheri AndersonTD BankWorking for TD Bank, I am a meticulous projectand people manager in the field of call centretechnology. My career and life goals are wellcentered in Peterborough with a short termobjective to work locally versus telecommuting. Asa WBN Board member, I leverage the membershipto build strong relationships and enhance my personal brand.Director At Large / Members, Angela MurdockAdvanced Mailing ServicesAngela Murdock is the Mailing Services Coordinator ofAdvanced Mailing Services. Angela has over 10 years experiencein the Direct Mail Service Industry and has workedwith all sizes of companies to meet their direct mail needs.Whether mailing asimple postcard or a multi-page invoice,Advanced Mailing Services will help get your message toyour customer in the most economical and efficiant way possible! From inceptionto mailbox, AMS will work with you to ensure material meets Canada Post’sstringent requirements. AMS offers complete, confidential mailing services includingdatabase management, high-speed laser printing of personalized documents,inserting, address labelling of materials and delivery to Canada Post all from oursecure premises.Technical Advisor, Kim AppletonEmmatt Digital Solutions Inc.Kim, a WBN Past-President and member since1999, is President of Emmatt Digital SolutionsInc. Since 1998, Emmatt’s mission has been tohelp organizations save time and money. Emmattspecializes in building powerful webbasedtools that increase external and internalefficiencies and boost revenue. These services include website design,SEO, online marketing and flat-screen displays plus scanningand indexing of paper files.Director At Large/Community, Sue FieldI am looking forward to the upcomingseason of WBN as the Director at Large;Community Involvement. My past rolesinclude advocacy, education, fund-raisingand various boards in agencies who supportpeople with special needs. As a NutritionalCleanse coach I inspire, educate andempower people to live their best life.Membership Director, Kim ArmstrongI have lived in Buckhorn, Ontario for the better partof the last 40 years. I went to high school in Lakefieldand graduated from Sir Sandford Fleming collegewith my Medical Secretaries Degree.I spent the first part of my career managingchiropractic offices and then turned my focus onfamily. Once my kids were older I began my ownbusiness which introduced me to the concept of a formal barter system,where I accepted a job as Trade Broker, and worked there for 5 years. Thispast spring my company was purchased by IMS Barter, the biggest tradeexchange in North America. I have enjoyed being a part of the Women’sBusiness Network and look forward taking on the role of MembershipDirector.grow together.” The marketing strategy includes: a newlogo and brand, a revamped monthly publication, and theintegration of social media forums – the much anticipatedlaunch is set for September 7th.Many consider the WBN family in a class of its own, as fivenewcomers to the organization would attest:Lisa Howie is a generational owner of Ellwood HamiltonBus Lines established by her father 40- years ago. Howiehas run the family business for 27 years, making greatstrides in a male dominated industry. Joining the WBN lastyear was one of the best decisions she has ever made, bothpersonally and professionally. “The monthly meetings gobeyond business…we unwind…get inspired…share ourstories, along with supporting each other with the constantchallenges we face at work and at home. It’s nice to beempowered by other women!”Lisa isn’t alone in expressing her appreciation for theorganization, Dawn Wannamaker runs a busy life outside ofPeterborough – she is an esthetician in Havelock, runs ZazuBoutique, a chic clothing/accessories shop in the heart ofContinued to page 16Treasurer, Yvette R. PeplinskieCounty of PeterboroughIn her role as the Deputy Treasurer for the County ofPeterborough, Yvette assists in the preparation of theCounty’s annual budget, prepares financial reports forstaff and Council as well as other financial and municipalgovernment reporting. The County of Peterboroughprovides many important services to its over50,000 residents including recycling collections, planning, roads and bridgesconstruction and maintenance, and paramedic services, as well as the localattraction of Lang Pioneer Village. Yvette has been a member of the Women’sBusiness Network of Peterborough since 2007 and she is in her second termas Treasurer on the Board of Directors.Social Director, Lisa McConnellSun Life FinancialLisa is a financial advisor at Sun Life Financial.With over 21 years experience in the financialfield, she provides financial advice, financialplanning, life insurance, group and health benefits,and critical illness health protection forbusinesses, individuals and families. This is herfirst year on the board of the WBN and her third year as a member.Newsletter Director, Jocasta BooneLiving With Purpose NowPassionate about assisting others to realizetheir vision for both their professional and personallives, Jocasta uses her creative but strategicapproach to help entrepreneurs actualizetheir goals. For over 15 years she has workedas a marketing consultant, business coach, designer,facilitator and speaker. Understanding that success looksdifferent for each person she believes strongly in taking a holisticapproach to create a strategy that works for her clients.Social Director, Adrienne RichardStatement Event ServicesAdrienne Richard is an event manager withStatement Event Services, living and workingin the Peterborough area. After volunteeringwith the WBN’s 50th Anniversary Celebrationcommittee, Adrienne is now thrilled to bethe WBN’s newest Social Director, and looksforward to making our 51st year a fun and memorable one!Publicity Director, Charlotte Van LeevwenRe/Max Eastern Realty Inc.As a Real Estate professional with Re/Max EasternRealty Inc., Charlotte’s approach with her clients is“working together to achieve your real estate goals”. Herprofessional relationships are characterized by integrity,reliability, professionalism and high standards ofservice thereby enabling her clients to make informeddecisions creating a win-win environment for all parties involved. Buying ahome is usually the biggest investment most individuals make. Whether youare buying your first home, a family cottage, downsizing or an investmentproperty, Charlotte’s experience and expert local knowledge will assist you inthe process and provide you with peace of mind. Charlotte lives, works andvolunteers in your community. This is Charlotte’s forth year as a WBN memberand first year on the Board of Directors.Program Director, Cindy Lukawesky-DowdleIMAGEWEAR by Mark’s Work WearhouseCindy joined Imagewear by Mark’s WorkWearhouse in 2004, as a Corporate SalesManager. She works with her clients to createa specialized corporate image, whether it be auniform program/footwear program, businesscasual or promotional items. Services suchas silk screening and in house embroidery allows her to providecustomization specific to their needs. Cindy contributes her successto quality products and delivering exceptional service with attentionto detail. Cindy enjoys community involvement such as Relay for Lifeand The Look Good, Feel Better Program. This is Cindy’s fourth yearwith the WBN and is proud to be part of the Board of Directors.14 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 15

WOMEN IN BUSINESSWOMEN IN BUSINESS“After attending a few WBNmeetings as a guest, I quicklyrealized the value ofbecoming a member,”Campbellford, and cares for a busy family. “I joined theWBN, a couple of years back to capture clients in thePeterborough market. The opportunities to showcaseand raise awareness for my business proved invaluable,”admits Wannamaker. “Through this dynamic collective, Iwas empowered with a lot more…” She’s been inspiredby the calibre of renowned business speakers that cometo the WBN meetings and intimately share their valuableinsights and expertise. “This is one of the many beneficialdifferences the WBN offers from other networkinggroups,” she says, “these women are more giving each andevery time.”Continued to page 17exclaims Theresa Moloney, owner and professionaltrainer of The Body Toning Club. “Most of my new referralshave been from WBN members, and the networkingmeetings have increased my confidence when becomingacquainted with new people and local initiatives. I thinkit is very important to give back to the community andit’s a perfect forum to do so.” Moloney is also part of thisseason’s impressive line-up of the Business SpotlightSeries, which welcomes WBN members to come onlocation and see first-hand the nature of their business.When Rhonda Vanderwal and her husband purchased FineDetails, “The Car Cleaning Specialists” of an auto detailingand rust-proofing operation, they immediately wanted tonetwork with other business owners. The WBN membershipwas a special gift from a very generous friend, as a resourceContinued to page 2116 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 17

WOMEN IN BUSINESSWOMEN IN BUSINESSCathy DenningCathy Denning is the owner of TheCompany Salon and Spa a full servicesalon and the Capilia Peterborough.“True Beauty comes from inside onessoul but self esteem and confidencecan only make you shine brighter.”As an accredited trichologist andwig technician Cathy has a passionfor helping people find solutions forhair loss and scalp ailments. Cathysupports the Look Good Feel BetterProgram and walks women throughthe appearance related effects ofchemotherapy. It is a priviledge to servethe community of Peterborough.We are “Peterborough’s Hair Experts!”The Company Salon & Spa705-743-4841815 High Street, Unit 9www.companysalonandspa.com18 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 19

WOMEN IN BUSINESSWOMEN IN BUSINESSto help the couple acquire theknowledge and tools to growtheir business. “The meetingshave inspired me to meet newfriends, and stretch my comfortzone in a welcoming, safe andencouraging environment.WBN members understand thechallenges and concerns thatall women face when trying tobalance business, career, partner,and family.”Administrator at 4th Line Theatre,Tammy Simon is no stranger tothe Women’s Business Networkof Peterborough; she initiallyjoined in 2003 as a way to makefriends. She served the boardin various capacities and waseven President in 2005. WhenSimon relocated to Victoria, BC,she sought out a similar network, only to discover that itwas far less committed to fostering relationships within themembership, and the community. “I missed the sisterhoodthat is so prevalent in our chapter.” Recalling a time whenContinued to page 2320 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 21

WOMEN IN BUSINESSWOMEN IN BUSINESSone of the member’s had fallen ill, Simon retells the heartfeltstory of the bond that the WBN community shares foreach other. “Without discussion the Board did whatever theycould to help our fellow member focus on getting better. Wemade sure her child got to school, that her fridge was full andher house was clean. That’s what the Peterborough Women’sBusiness Network is all about! I couldn’t live in Peterboroughwithout being a member of the WBN!” declares Simon.The compassion and generousityshared by the WBN communityis beyond measure. The annualChristmas Dinner Auction raiseda record breaking $30,528 forthe YWCA’s Crossroads Women’sShelter. Since 1994, the WBN hasdonated an astonishing $190,843in financial contributions.Approximately 200 womenfrom the business community,including members and guests,turned out for this fabulous event.The maternal instinct that womenintrinsically possess becameevident when a group of WBNvolunteers traded in their suitsand heels for saws and hammersto build a Habitat for Humanityhome for a needing family.Continued to page 2422 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 23

WOMEN IN BUSINESSWOMEN IN BUSINESSWith so many achievements:record breaking enrolment inmembership; star-studded guestspeakers; a stellar,sold-out 50th Anniversary Gala;and reaching their highest grossingfundraiser in its history.According to Foster, “There was still one more dreamto fulfill!”Former Membership Director since 2008, Foster isreferring to the notable WBN Legacy. “We wantedto leave a legacy for aspiring business women,” shesays. In conjunction with Fleming College, the WBNhas established an endowment: each year, an eligiblefemale second-year business student will be therecipient of a $500 WBN Bursary. “With the surplusof the funds originally earmarked for the 50thcelebrations and government matching program thisbursary has come to fruition. We are all so proud to bea part of creating this legacy for Women in Business,”Foster admits.With the rise of women entrepreneurs, technologicaladvances, and economic uncertainty in globalmarkets – the mandate for the Women’s BusinessNetwork of Peterborough continues to be promotingand supporting women in business through personaland professional growth opportunities.“Within 50 years, the WBN has overcome manychallenges and achieved monumental success,” saysFoster, “we embark on a new era” with the inherentvalues of collaboration, friendship and wisdom.Written by Roula Kovios, park360 media. Learn moreabout Roula at facebook.com/spark360 ** tweet @spark360media ** view her portfolio at spark360.caContinued to page 2524 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 25

who’s who in health(705) 743-0070 www.finedetails.capeterborough@finedetails.caYour guide to some of the area’sleading medical and healthcare professionals26 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 27

who’s who in healthWestmount PharmacyHome of the highest number of Specialized Pharmacists in OntarioWestmount Pharmacy is the home of the highestnumber of specialized pharmacists in Ontario.A very accomplished family, Murad Younis and his wifeMaha Hassan-Younis have owned Westmount Pharmacy inPeterborough since 1997. Murad and Maha together withtheir daughter pharmacist Marwah Younis, and two sons MoYounis, and Ahmed Younis, operate Westmount Pharmacy andSeamless Care Drug Therapy in Peterborough and Whitby.Murad received his Bachelor of Pharmacy from theUniversity of Alexandria in Egypt in 1978, and Doctor ofPharmacy from the University of Washington in 2002. He isthe only pharmacist in Canada, and in the world, who hasearned all four pharmacy specialities from the AmericanBoard of Pharmacy Specialities. He has the highestdesignation of pharmacy speciality in Pharmacotherapy,Psychiatric Pharmacy, Nutrition Support Pharmacy andOncology Pharmacy.Maha is a Certified Geriatric Pharmacist who spends mostof her career and her time with her patients to ensure thattheir medications are the safest and most effective possible.In addition, she is a Certified Diabetes Educator. Shemakes her experience with the most updated guidelinesin diabetes available to her patients in Peterborough toempower them to manage their chronic disease and havea healthy lifestyle.Daughter Marwah is also a Certified Geriatric Pharmacist,a Certified Respiratory Educator and a Certified DiabetesEducator. Marwah adds to the mix her unique and valuableexperience to empower her patients to manage theirasthma and COPD in Peterborough and Whitby.Westmount Pharmacy, with its community accessibilityand valuable experience, makes it an excellent site as thePeterborough satellite outreach pharmacy for the CanadianDiabetes Association.Mo Younis is the manager of Seamless Care Pharmacyin Whitby and is the community liaison to promote thepharmacy as a professional health care member in thecommunity of Durham.Ahmed Younis earned a degree in engineering andcomputer science from Ottawa University and was able totake all of the operations to the highest level of technologyto facilitate the mission of Westmount pharmacists toprovide the best pharmacy services to their clients.Mona, the second daughter, is still in University ofToronto studying pharmacy. Mona works every summer inWestmount Pharmacy as an assistant and she works hardto prepare herself to graduate in three years and join thefamily business in the field of pharmacy.Westmount Pharmacy offers a blister pack servicefor patients, especially seniors, who take a variety ofmedications at different times. This service runs through anautomated, robotic system to ensure maximum accuracyand allow staff to devote most of their time to help theirclients on a daily basis.This year, Westmount Pharmacy is expanding their space bytaking over the entire building at 1293 Clonsilla Ave. Thereis a larger pharmacy section as well as professional, privateconsulting areas and waiting area for patients. A sectionof the new space includes a convenience store, whereessentials such as milk, bread and coffee are sold. A CanadaPost outlet and lottery depot are part of this area as well,which opens at the end of September, 2011.Patient-centered chronic disease management is theYounis family’s passion. Together and with the help oftheir knowledge, experience and skills through theirhighest level of certifications, they harmoniously servethe community and ensure that the best, most updatedguidelines are what they implement on a daily basis.Westmount Pharmacy has a tranquil atmosphere, withclassical music and comfortable chairs to sit in whilewaiting for a prescription. But there isn’t usually much of await, as customers are served promptly.“We enjoy bringing the latest guidelines and best practicesto our local community and seeing the patients benefit. Allof our family have the same goal - to go that extra milefor our patients,” says Murad. “And with our knowledgeof chronic diseases, we can help patients make the rightdecisions regarding their medications, exercise and diet,which in turn helps improve their quality of life.”who’s who in healthPhoto Left ~ Left to Right: Murad, Mo,Maha, Ahmed, Marwah, SamerPhoto by This is Your Life Photography/Erin FilmanWestmount Pharmacy1293 Clonsilla Ave., Peterborough, ON • 705-741-5008 • www.seamlesscare.caOpen 365 days a year • 8 a.m. to 11 p.m. Free Parking28 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 29

who’s who in healthTrent UniversityTrent Community Sport & Recreation CentreAngels Global HealthcareLaunches MEDICAL TOURISMwho’s who in healthPhoto Left ~ Left to Right:Elaine Hartwell RN, Mary Lee Thomson,Vickie Coulson, Lorne Mitchell, Freya HannahPhotos ~ Trent CommunitySport & Recreation CentrePhoto Top: Gail Courneyea, RNPhoto Bottom: Paul Williams, ParamedicCelebrating their 1 st anniversarythis fall, the Trent Community Sport &Recreation Centre is continuing to spreadthe word that their facilities are open to thecommunity.Whether it’s a game of squash after work,a yoga class, or a session with a personaltrainer, being physically fit can help keepyou healthy and reduce stress.“Our early morning and late eveninghours make it easier for people to fit aworkout into their busy schedules,” saysKathryn Verhulst-Rogers, Marketing andCommunications Coordinator of Athleticsand Recreation.The 76,000 sq. ft., state-of-the-art centreoffers sports, fitness programs andrecreation for all ages and levels of ability.Their facilities include a cardio loft, weightroom, pool, therapy pool, climbing wall,indoor rowing/paddling tank, fitnessstudios, gym with basketball, volleyball andbadminton courts, squash courts and more.Popular evening classes include yoga,Pilates, NIA and cycle fit, where participantsexercise on stationary bikes that mimic theroad bikes used in triathlons. Free parkingis available for all community members.Businesses can take their employees forteam building exercises on the indoorclimbing wall, play sports in the gym,or enjoy a guided canoe ride down theOtonabee River from the new WildrockOutfitters Canoe Centre. Dragon boatteams can practice during the off seasonin the indoor rowing and paddling tank,and perhaps shave a few seconds offtheir time. Companies receive a discounton team building activities as part of thecorporate membership package. Thispackage also offers a 10 percent discounton memberships for employees.Please callthe Trent Athletics Centre for more details.Open Monday to Friday 5:30 a.m. to 11p.m. and Saturday and Sunday 7 a.m. to9 p.m., the centre is located in the heartof the Trent University campus at 1600West Bank Dr. A free seven-day trialmembership is available at the front deskor by downloading a coupon from thewebsite.Trent Community Sport& Recreation Centre1600 West Bank Dr.Peterborough, ON705-748-1257www.trentu.ca/athleticswww.facebook.com/TrentACAngels of Flight Canada Inc., an airambulance and airline medical travel companythat has specialized in repatriating ill or injuredtravelling Canadians for over 22 years, is proudto announce the launch of Angels GlobalHealthcare.“Patients who are wait-listed months,even years for diagnostic testing, specialistappointments and surgeries, may find AngelsGlobal Healthcare has the answers they havebeen looking for,” Courneyea says. “It’s a timelyservice, as many people are frustrated withlong wait times and many Canadians still donot have a family physician.“We researched medical tourism and theglobal healthcare industry for two years andwe are now one of only two certified medicalfacilitators in Canada with risk managementprocesses according to ISO 9001-2008standards of quality assurance,” continuesCourneyea. “Our experience in medical travelto 105 countries in the world enables us tooffer the peace of mind that our patientsneed to know that all the details are workedout.” She adds, “Global healthcare shouldnot be about individuals having to arrangefor medical procedures without anyoneoverseeing and documenting the process. Allhospitals and doctors are not equal - peopleneed to have proper information to makeinformed decisions.”Popular treatments include joint replacements,dental and fertility treatments, cosmetic andbariatric surgeries. She notes that it is a viablealternative for those who have been sufferingwith pain resulting in lost time at work or forthose who want to enjoy their retirement painfree.A quality hip replacement with flights,accommodations and physiotherapy cancost $15, 000, an MRI can be booked andperformed in less than a week for $800, andmajor dental work can be up to 75 percent lessthan Canadian costs.“We research the best countries for anygiven procedure and give clients a choice ofwhere they would like to go,” she says. “Ourphysicians work closely with clients, who haveaccess to doctors 24 hours a day. We only referto accredited facilities with which we haveestablished trusted partnerships, worldwide.”Angels Global HealthcareA Division of Angels of FlightCanada Inc.10 – 799 O’Brien DrivePeterborough, ON705-743-54331-800-563-7686www.angelsglobalhealthcare.com30 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 31

who’s who in healthThe Gardens of PeterboroughFriendly Bus Services at the Gardens of PeterboroughKawartha EndodonticsDr. Rita Kilislian, Endodontist D.M.D. CERT ENDOwho’s who in healthPhoto Left ~ Princess GardensPhoto Above ~ Gary Rabjohn,the bus driver, for AON helpingMollie Reed, a resident of PrincessGardens onto the busPhoto ~ Dr. Rita KilislianReturning from a recent outingtaking residents to Shoppers Drug Martfor seniors’ day, Gardens of Peterboroughbus driver Gary Rabjohn couldn’t resiststopping by a lemonade stand he’dnoticed on the way over.“I surprised the seniors on the way backby treating them to some fresh, pinklemonade,” says Rabjohn. “They justloved it when the kids came on the busto personally serve them. Sometimes, I’llstop by the bakery or get them ice cream.It’s as much fun for me as them – I get areal kick out of it.”A retired police officer, Rabjohn greatlyenhances the lives of residents at theGardens of Peterborough retirementresidences - Canterbury Gardens,Princess Gardens, Empress Gardens andRoyal Gardens. One of four bus drivers,Rabjohn says that he’s “there to makesure residents get to where they needto go safely and have fun while they’redoing it.”The Gardens of Peterborough have twoair-conditioned buses that are wheelchairaccessible. They take residents to doctor’sappointments and scheduled outings aswell as giving them the opportunity to gowhere they would like to – whether it’s tovisit a friend, or pick something up at theirfavourite store. Every Sunday, the busesdo scheduled runs to local churches.Residents take seasonal trips to see thefall colours and to visit the Big Applein Cobourg, as well as touring maplesugar bushes in the spring. They go outto performances at the PeterboroughTheatre Guild, Showplace, or as far afieldas the Capitol Theatre in Port Hope.An avid theatre goer himself, Rabjohnusually takes in the show also.The Gardens of Peterborough’s fourresidences offer a range of retirementoptions, with 24-hour on-site nursing andan emergency response system. They arelocally owned and operated and offertrial and short-term stays.The Gardens ofPeterborough705-742-9779Toll Free 1-877-742-9779www.gardensofpeterborough.ca“A patient is the most importantvisitor on our premises. They are notdependent on us. We are dependent onthem,” says Dr. Rita Kilislian, the owner ofKawartha Endodontics. “More importantly,a patient in pain needs us yesterday nottomorrow.”Five years ago, Dr. Rita Kilislian launchedKawartha Endodontics upon realizinga teenaged dental patient fromPeterborough could not afford to travelto Kilislian’s Toronto office for treatment.She explains, “I wanted to ensure that localresidents never again had to make a tripto Toronto, so we acquired a license toprovide hospital-like sedation for nervousand special needs patients requiringspecialized endodontics.”Along with a genuine concern forher patients, Dr. Kilislian brings to herpractice superlative qualifications. Sheobtained a certificate in endodontics atTufts University in Boston, receiving theAmerican Association of EndodontistsAward and the Tufts Alumni ClinicalProficiency Award. Dr. Kilisilian has servedas a clinical instructor in endodontics atTufts and as a lecturer at major dentalconferences. Reflecting her passionfor the art of endodontics, she hasbuilt Peterborough’s dedicated-to-dentalcontinuing education facility in the KawarthaEndodontics building at 425 Water Street,which she purchased last April.Kawartha Endodontics provides rootcanal therapy, microendodontic surgery,and various forms of sedation, both oraland IV in a soothing, spa-like environmentusing state-of-the-art dental technologyA 24-hour direct patient emergency lineensures those with immediate needsreceive prompt treatment. And Dr.Kilislian notes, “Within 60-90 days, we’llhave a fully functional 3DCT Pan, likely tobecome the standard of care in the futureof Endodontics and implant placement.Right now, to our knowledge, this serviceis only available in hospitals and some oralradiology offices.” With this continuousinnovation, Kawartha Endodontics isindeed set to raise the bar on its alreadyhigh level of patient care.Kawartha Endodontics425 Water StreetSuite 200705-750-0700www.kawarthaendo.com32 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 33

who’s who in healthExtraordinary WellnessPeter Greenlaw ~ Master Cleansing Coach, Speaker, and AuthorIt is our pleasure to interview Peter GreenlawInternational Speaker and author. Peter hasdelivered over 1100 lectures all over the world to offer thecauses and most importantly the solutions to these problems.So Peter “In, your new book Why Diets are Failing us and Whatyou can do about it you introduce a marvelous, new, safe andeffective way to deal with these challenges.So Peter let me begin by first asking you, what are the maincauses of these challenges?Change your whole life in four days,Yes it is possible.Are you tired all the time?Stressed out?Not sleeping well?Have weight you just cannot lose?Imagine losing as much weight in4 days as you can on a diet in a month.Want to find out how?Photo ~ Peter Greenlawoverweight with some severe health challenges.My Doctor warned me that I might not be around very longif I didn't do something drastic, so my doctor started me ona vigorous exercise program, a typical low calorie diet, andprescription medication.Motivated by my health issues, I followed this program likemy life depending on it and at the end of two months I hadonly lost 8 pounds. Unfortunately, my medical challenges hadnot improved. I was really scared. This extreme approach mydoctor put me on was not working no matter how hard I tried.After two more months of following this revolutionarynew approach, and with the help of my doctor, I was ableto drastically improve my health by loosing over 35 poundsin the first month and becoming free of medication afterthe second month. Those life changing results are whatstarted me on my path of research, interviewing scientists,nutritionists and researchers. I was convinced me that thisrevolutionary new approach could change the world, andthen I decided to write the book to share this with the world.My research uncovered the fact that toxins are in the air,water, and food and we cannot avoid them. Toxins are whatare making us tired, stressed out, sick, and most importantlyfat and unhealthy. These toxins are the main reasons whydiets are failing us. Here is just a brief overview of howtoxic is our world?· In North America, we are dumping over700,000 tons of pollution into the air and ground every singleday, 365 days a year from all around the globe.· Municipaldrinking water has been shown to contain many toxicchemicals, supplements and prescription drug residues.·· Food now contains over 10,000 chemicals used in itsproduction and only a tiny percentage of those chemicalshave ever been tested for what they do to us.· Almost everyresident of industrialized countries now carries within hisor her own body an average of seven hundred syntheticchemicals absorbed from food, water and air.· Experts nowsay if you eat a normal serving of fruits and vegetables dailyyou will drink about one gallon of herbicides and pesticidesa year.Peter Are there effects from the toxins and chemicalsshowing up in us?Peter “Our general health is deteriorating, we are gettingsicker and sicker at younger ages. Of three babies born in N.America today 1 in 3 will develop diabetes in their lifetime.In 1990, one in 15 women got breast cancer; this year it isone in eight, and in ten years they predict it will be one inthree. Another problem is our children. In 1990, one in 10,000children had autism, now it is one in 100. ADD and ADHD areat epidemic numbers.Is it any wonder that we are stressed out, lack energy, andcannot sleep at night? So many people now believe thattheir best years are behind them. We are settling for these'less than' life styles. Something is terribly wrong. Toxins arebecoming so prevalent in our everyday lives that they aresomething we cannot ignore -they are making us sick, tired,stressed out and overweight. Toxins are the main reason whydiets are failing us. And, here is the scientific proof to backme up.These toxic chemicals have now been given a nameby Endocrinologists, (doctors specializing in hormones andhow they affect us), they call these chemicals, obesogens.Obesogens are chemicals that disrupt the function of ourhormonal system, leading to weight gain and many of thediseases that curse the North American populace. Theyact in a variety of ways; mimicking human hormones suchas estrogen, blocking the action of other hormones suchas testosterone, and, in some cases altering the functionsof our genes and essentially re- programming us to gainweight. What diet is going to deal with all of that? None!That is why traditional dieting is failing us in the long run.Peter this seems awfully bleak?Do not despair there arereally effective solutions!The good news is that tens ofthousands of people have experienced this revolutionarynew approach to health, wellness and weight loss.A real solution that can change the rest of our lives andthese solutions are for everyone, not just those who wantto lose weight. Many individuals struggle with stress, energyand vitality or have children that are having challenges withconcentration and motivation in school. This revolutionaryapproach has shown dramatic improvements in many ofthese challenges very quickly and safely.Yes, people are losing as much weight in four days as theyare on a diet in a month. Feeling energized, less stressedand sleeping better than they have in years. They are feelingmore youthful and full of life. They are no longer living a lessthan life style.How many of the readers would not want those possibilitiesto live life to the fullest.Peter well how can they find out more on the revolutionaryapproach.Fortunately you have an excellent resource locally. I invitethem to call locally 705-745-8346. And they can go towww.extraordinarywellness.ca for more information as tohow this revolutionary approach may change their lives.who’s who in healthWell that is a great question with a simple answer.The Number one cause of these challenges is the Toxic Worldthat we live in. Period! And, here is why.My interest in toxins in our food, water and air in the world welive in, began eight years ago when I found myself 40 pounds34 september/october 2011 Business AdvantageWith that in mind I started looking for a better way, embarkingon a revolutionary new approach to weight loss and health.The results of this revolutionary program shocked me, as Ilost as much weight in the first 48 hours as I had in the twomonths prior of diet and exercise! I thought my scale hadbroken. How was this possible?Extraordinary WellnessDawn Lllico • Peterborough, ON • 705-745-8346www.extraordinarywellness.caBusiness Advantage september/october 2011 35

who’s who in healthEHP Centre for Personal &Professional DevelopmentEmotional Health PractitionersNelms OpticiansAwards Winning Eyecarewho’s who in healthPhotos ~ Nelms Store Frontin Lansdowne Place MallKim Sargent began her practicein 1997 and has recently created anevolution to her work by coining herapproach and training others in relativefields. The EHP Centre for Personal andProfessional Development is equippedwith a new generation of counsellorsknown as Emotional Health Practitioners(EHP). Sargent’s aim was to shift the focusfrom traditional “talk therapy”, which canbe both time-consuming and expensive,into something much more like taking acourse.“When I graduated from school Iremember thinking, ‘Now what? We justtalk about the past? How will we knowwhen we’re done?’ she says. “I wantedsomething that was a lot faster and itmade sense to explain how the brainworks, how patterns are formed and howto re-route them. If the client had theinformation I had learned in school, theycould take hold of their own issues. Andthey did.”Sargent says that we are all addicted toour emotions.“There are no exceptions. If thoseemotions are hope-filled, appreciative, andprosperous, then we find our lives flow withease. Our bodies are healthy, and vibrant.Our thoughts are clear and our decisionsare made swiftly and with an almost eerieinsight into ‘the path of least resistance’.”She says that sadly, in many circumstances,our emotional addictions are moreunpleasant.“For those of us addicted to worry, despair,regret, anger or worse-still, living life witha guilt-chaser, these emotions steal energyfrom the body, aging it prematurely andleaving little zest. We tire easily, lackenthusiasm, find our minds cluttered andoverwhelmed and we trade in that “flow”for a life experience that mimics walkingthrough a carwash.”At the Centre, the most common concernsaddressed are Anxiety and Depression,Anger Management, Child and AdultADD/ADHD, Alcohol and Drug Addiction,“Digital Drug” Addiction, RelationshipConcerns and Parenting Strategies.EHP Centre for Personal &Professional Development155 Hunter St E.(at Hunter St. & Rogers St.)Peterborough, ON705-740-8360info@ehpcentre.cawww.ehpcentre.caNelms Opticians in Lansdowne Placeis known for their personal service byexpert, friendly staff as well as offeringthe latest trends in eyewear. Votedwinner of the 2011 Readers’ Select andthe 2009 Readers’ Choice awards, Nelmsis the place to go for your eyecareneeds.Their large selection of fashionableframes for adults and children includethose by designers such as Dior, Gucci,Hugo Boss, Juicy Couture, and Oakley,as well as moderately priced frames tomeet any budget.“Our top quality sunglasses in brandssuch as Oakley and Maui Jim have sunand snow glare protection,” says JillSnelgrove, owner. “All have 100 percentUVA and UVB blockage, with manystyles and brands coming in polarizedlenses. Higher quality sunglassesprovide better clarity of vision andbetter protect your eyes. We sell almostas many sunglasses in the winter as inthe summer.”Nelms’ certified master contact lensfitter Brian Larson offers a range ofcontact lenses and can custom makelenses to fit most prescriptions and eyesizes.Independent optometrists are availableby appointment for eye exams, withmorning, afternoon, evening andSaturday time slots available. They testeyes, prescribe correctional lenses, andexamine the eye for defects, diseasesand faults of refraction. Referrals can bemade to an ophthalmologist if furthertreatment is required. Their two staffopticians fill prescriptions for glasses.Children up to age 20 and those over65 years of age are covered by OHIPfor yearly eye appointments. Exams arealso covered by some extended healthplans, or for those with certain medicalconditions.“It’s important to take care of your eyes,as life without vision is a challenge,”says Snelgrove. “Regular eye check-upscan detect diseases such as glaucoma,macular degeneration or cataracts,which are treatable if caught early.”Nelms Opticians645 Lansdowne St. W.Monaghan RoadPeterborough, ON705-742-5449www.nelms.ca36 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 37

who’s who in healthNightingale Nursing“Our Caring You’ll Remember”Synergystix Inc.Partners in Healthwho’s who in healthPhoto Above ~ Top: Nancy SmythPhoto Left ~ Left to right: Kristy Micklewright,Kevin Pinhiero, Jim Smyth, Stephenie Porter,Scott Moloney, Robert Moncrief.Helping seniors to remain independentand safe in their homes has been the goal atNightingale Nursing throughout their 25 plusyears in business. The company is known fortheir outstanding nursing and home supportservices and last fall they introduced a newdivision – home maintenance services forseniors.“We decided there was a need for maintenanceservices after we did a safety blitz on ouremployees to find out what hazards theywere encountering on their visits to seniorsand found situations such as loose tiles, poorlighting, blocked exits and slippery walkways,”says Sally Harding, President.The Nightingale property team will removesnow from walkways and driveways, rakeleaves, cut grass, remove garbage, do weedingand assist with basement or garage cleanouts.Renovations include installing railings,bathroom grab bars, raised bath seats, chair lifts,garage door openers, new locks or dead bolts,door knobs, light bulbs, light fixtures, windowplastic or building shelving, wheel chair ramps,and enlarging door frames. Repairs can bemade to uneven steps, walkways, screens, decks,and flooring to prevent trips and falls. They offeran annual package that covers snow removaland grass cutting, as well as a flex plan, withunits that can be exchanged for other servicessuch as home maintenance or home supportif the units are not all used up. “This way theclients don’t over pay for a package when it is adry summer or warm winter when fewer plowsare required”, says Harding.Nightingale has recently added client advocacyto its roster. If seniors need a larger job done,such as a new roof or landscaping, Nightingale’sstaff will help them get three quotes, compareprices and assist them in selecting the bestcontractor.“This service was inspired after we saw a seniorbeing vastly overcharged for an outdoorbuilding project,” says Harding. “Most seniorswant to remain independent for as long as theycan and not always rely on their family for help.”Nightingale Nursing provides nursing, homesupport and foot care services to seniors,disabled persons, and those recovering fromillness or surgery. In April 2010, the companyreceived its third national award for qualityservice delivery. Affordable services includehousekeeping, meal preparation, laundry,immunization, cancer/end of life care, andtransportation to local and out of townappointments or events. All staff are bondedand insured, with photo ID for the client’s safety.Nightingale NursingPeterborough, ON705-652-61181-800-561-5662www.nightingalenursing.net“By working together as a team,we are more than the sum of theparts,” explains Jim Smyth, of the nameSynergystix, which is derived from theword “synergy”. He, along with his wifeNancy Smyth, co-own Synergystix, whichhas been providing natural health careservices in Peterborough for over 25years.Established in 1983, they won theHealth and Wellness Business ExcellenceAward from the Peterborough Chamberof Commerce in 2006. They offermassage therapy, fitness training,colon hydrotherapy (internal cleanses),acupuncture, and natural health products.Their team of Registered MassageTherapists are professionals who havecompleted a post-secondary programand have extensive experience inassessing and treating individuals with awide range of musculoskeletal conditions– acute, sub-acute and chronic. They cantreat headaches, migraines, whiplash, lowback pain, neck pain, TMJ dysfunction andmore. They also engage in rehabilitationtreatment for Motor Vehicle Accidentsand WSIB claims.Fitness Consultant Nancy Smyth operatesSynergystix Fitness. A certified personalfitness trainer, she is accredited with theCanadian Professional Training Network,as well as the Ontario Society of Healthand Fitness.The facility has free weightsand exercise equipment, with programsgeared to the individual.“Our staff of personal trainers andassistants design personalized programsfor our clients,” says Nancy. “Each personhas different issues, whether it’s relatedto their lifestyle, a sports injury, a postrehabilitative need, or a problem resultingfrom cumulative activity over time. Wemonitor clients through their workouts.”Trainers work at the facility, or can travelout to the client’s home or workplace.Fitness classes can also be arranged at awork site.Synergystix is located downtown at308 Charlotte St., and the clinic is openMonday to Friday, 9 a.m. to 7 p.m., andSaturday, 10 a.m. to 4 p.m. The FitnessStudio offers extended hours.Synergystix Inc.308 Charlotte StreetPeterborough, ON705-742-8244www.synergystix.com38 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 39

who’s who in healthSKiN Laser ClinicCosmetic DermatologyDr. Judith Buys and AssociatesCreating Beautiful, Healthy Smileswho’s who in healthPhoto by Miranda StudiosPhotos Left ~ Janice Towse &Dr. Melinda GooderhamPhotos Above ~ Top Left: Maria Fisher, MDTop Right: Kathleen Katipunan, MDBottom: Jennifer McVicar, CoolsculptingTechnicianPhoto by Tracey Allison PhotographyPhoto Top ~ Dr. Judith BuysPhoto Left ~ Left to Right:Dr. Verona Sulja, Amanda, Lynn, Becky,Val, Cathy, Tari and Dr. Judith BuysSKiN Laser Clinic opened its doorsin 2008. It was the natural extension toDr. Melinda Gooderham’s SKiN Centre forDermatology. Being the only Dermatologistin the Kawarthas, Dr. Gooderham foundherself being inundated with requests forcosmetic procedures and unable to meet thedemands of her clients and the market.Her vision was clear. She met Janice Towse,with 12 years in the cosmetic medicineindustry and together they created thisnew anti-aging clinic…they agreedcertain standards must be met. The clinicwould offer state-of-the-art treatmentsstarting with proven laser technology.ProFractional laser resurfacing, IntensePulse Light Photorejuvenation, LaserSkin Tightening and vein removal wouldbe delivered by very skilled and highlytrained technicians.For the vast array of injectables only healthcare professionals would provide treatments.They would need to be in a constantlearning cycle working closely with thepharmaceutical suppliers. The clinic providesBotox, facial fillers including Restylane,Juvederm’s Voluma and the all new Selphyl(Platelet rich plasma from your own blooddroplets).Their passion for staying in touch withinnovation led to the acquistion of the HarvardMedical School fat freezing Coolsculptingsystem by Zeltiq and now the first in Canada,body contouring and skin tightening system,Exilis... so new to the country Health Canadajust approved September 2011.Now to back them up, is the most talentedand experienced group of MDs, dermatologynurses and technicians in the region.Ongoing education, constant research, andindustry best practices are a Skin Laser Cliniccore value.As Dr. Gooderham has stated “ Realistic results,trust, respect and care are the cornerstonesupon which we’ll build this clinic. We’ll alwaysprovide free consultations. Safety and clientsatisfaction are paramount!”It stands to reason.....as Melinda and Janicebelieve “A look you’ll love......from the teamyou trust!”SKiN Laser Clinic743 Lansdowne Street W.Peterborough ON705-775-3223www.theskinlaserclinic.comFor over 20 years, Dr. Judith Buysand Associates has been dedicated toproviding professional care of the highestquality using exciting, progressivetechnology and stimulating design. Dr.Buys, Dr. Koren Bennetts and Dr. VeronaSulja work together with their teamof dental hygienists and assistants toprovide a comfortable experience for thewhole family.Dr. Judith Buys and Associates love totreat children and their families to ensurethat they have a pleasant experience.“We see children starting from under ageone. Some are quite anxious and come inclinging to their parents, but with gamesand a gentle approach, they leave happy,”she says. “We have a feeling of satisfactionknowing that we have helped to create achild who will grow up to be an adult whois not afraid of going to the dentist andwho will take dental care in their stride.”Dr. Buys has hospital privileges at thePeterborough Regional Health Centre,where she treats patients with specialneeds, very young children, and thosewith behavioural issues, under generalanaesthesia. When work is completed inhospital, the general anaesthetic fee iscovered under OHIP. This helps familiessave money while also providing themwith the safest method of treatment fortheir children.Over the last ten years, Dr. Buys hasdeveloped the dental aesthetics aspectof the practice, where she does implants,crowns, veneers, bleaching and a varietyof other treatments to create newsmiles. She works in conjunction withlocal orthodontists, periodontists andother dental specialists creating a teamapproach to smile design.“With adult cosmetic dentistry, thereward comes at the end of treatmentwhen we see the tears of happiness inour patients, who come in with crookedor discoloured teeth and leave with abeautiful, healthy smile.” she says. “Asmile can light up a room, open doorsand give you an increased feeling of selfconfidence.”Dr. Judith Buys and Associates681 Reid St.,Just North of Parkhill Road705-749-0133info@judithbuysdentistry.comwww. judithbuysdentistry.com40 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 41

who’s who in healthMotion SpecialtiesPersonal TrainingYoga • HypnosisA welcoming, comfortable, private andwell-equipped home gym/studioJoin The Wellness Revolutionwho’s who in healthPhoto Left ~ Back Row: Beverley, Mike,Sharon, Bob, Paul, DanaFront Row: Carolyn, Tracy, AndreaLocally owned and operatedby Andrea and Bob Shewell, MotionSpecialties carries home health careequipment for mobility and home healthcare needs, such as walkers, manual andpower wheelchairs, adjustable beds,lift chairs, stairway and ceiling lifts,braces, home oxygen, CPAP machines,compression stockings and more. Andreadoes fittings for mastectomy prosthesisand bras. In addition, they do in-houseassessments for those wishing to maketheir homes more accessible and willmake home visits if someone can’t getout to the store themselves.“Our focus is on our customer,” saysAndrea. “We are large enough to provideexpert products and services, but smallenough to give each customer theattention and care they deserve andexpect.”Motion Specialties1154 Chemong Rd.705-742-61851-866-902-3088www.motionspecialties.comJody Harrison• Certified Personal Trainer (CSEP)• Certified Yoga Instructor• Certified Consulting Hypnotherapistw | jodyharrisonhealthandwellness.come | healthandwellness2010@hotmail.comp | (705) 760-5623personal fitnesstrainingnutrition counsellingweight loss guidancehypnosis(quit smoking, weight loss,personal healing)Voted Peterborough’s Readers Choice"Favourite Chiropractic" 5 Consecutive Years705-741-4404354 Charlotte StreetPeterboroughCall now and askfor our“Hoop Dreams”offer!www.drdougsfamilychiropractic.comBest of Hearing CentreSharon Canzi, owner/operator ofBest of Hearing Centre has a lifetime ofexperience relating to the world of hearingimpairment as she grew up with a hard ofhearing mother who now has a cochlearimplant. Sharon herself wears hearing aidsand truly knows and understands both thechallenges of a hearing loss and the benefitsthat amplification can provide. Her interestin hearing extended to the world of the deafand she taught sign language at Sir SanfordFleming College. Sharon is a believer in totalcommunication. Sharon shares both herprofessional and personal expertise withthose she serves at Best of Hearing Centre.This client care and understanding hasearned Best of Hearing Centre the Reader’sChoice Award for 2010. When Sharon isnot at her office she is enjoying her secondpassion of photography in and around thecommunity she loves.Best of Hearing Centre has locations inPeterborough, Marmora & Madoc.Photo Above ~ Sharon CanziBest of Hearing CentrePeterborough 705-742-6134267 Charlotte St. “Look for the yellow awnings”Marmora 705-472-6134Madoc 613-473-4733The Holistic Health and Education Centre291 Charlotte St., Peterborough ON“Your Natural Health Care Team”Six Therapists offering Alternative Therapies including:Acupressure for Emotional HealingEducational WorkshopsEmotional Freedom TechniqueFoot ReflexologyHealing Touch Energy Massage for Pain & PSTDHerbal SupplementsHealing Hot Stone TherapyIridologyMeridian Energy TherapiesMetaphysics TrainingQuantum Energy TreatmentsReikiRelaxation TherapiesSenses HealingStress Managementwww.holistichealthandeducationcentre.ca705-875-8856 / 705-559-7529THE END OFXXX…HELP & COACHING FOR SEX ADDICTION RECOVERYBreak free from compulsive sexual behaviours:Internet pornography, adult videos,cybersex, strip bars, escort services,and multiple partners.You will receive personalized and confidentialcounselling to start you on the road to recovery.First session is complimentary.Don’t wait, act today... space is limited.www.turningpoint4me.comturningpoint4me@gmail.com | 705-868-889642 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 43

IN CELEBRATION OF SMALL BUSINESS WEEKOctober 17 th to 21 st , 2011SALUTING our area’s LONGESTABLISHED FAMILY BusinessesSince 1904 our Peterborough Liftlocks, one of only two hydraulic liftlocks on the Trent Severn Waterway and the highest hydraulic lift lockin the world. has made a visible and lasting impact on Peterborough'slandscape. As we look toward the upcoming celebration of SmallBusiness Week, we salute and recognize the same lastingimpact and tradition of some of the area's longestestablished family businesses on Peterborough'sbusiness community...SINCE 1930NEXICOMDr. Turner founded The Turner Telephone Company in 1898, thefirst to serve rural areas surrounding the village of Millbrook.Through the 1920s and 30s, the Millbrook Rural TelephoneCompany continued to grow. In the years to follow, Ed Downsand Harry Coon purchased the company.John and Paul Downs, the two sons of Ed Downs left their jobs tocarry on their father’s legacy after his death in 1979. By 1998 thecompany had expanded even more and was renamed Nexicom.Today, Nexicom offers Telephone Service, Long Distance, HighSpeed Internet, Website Design and Hosting, VoIP, Cable TV, andSecurity Systems.John and Paul still uphold the friendly, small townapproach in Customer Service, while providing the latestup to date technology.705-775-nexi (6394)www.nexicom.netSINCE 1952hemingLawn and Garden EquipmentHeming Lawn and Garden Equipment was founded in 1952 byFrank and Betty Heming and is now owned by son Scott andhis wife Donna. Their son Drew Heming, a Class A small enginemechanic, has been involved in the business for a number ofyears, and is very proud to continue as the third generation.Heming sells lawn and garden tractors, walk-behind lawnmowers, garden trimmers, leaf blowers, snow blowers,hand tools, chain saws, safety equipment accessories forresidential and commercial uses. Their equipment comefrom such well-known manufacturers as John Deere, Toro,STIHL, Lawn Boy and Slit-Fire.2068 Lansdowne St. West 705-742-6249www.heminglawnandgarden.comMake this your bestyear ever!Our Programs build skills in reading, writing & math.Our tutoring programs cover all high school subjects.Our adult programs include computer training,GED prep, college tutoring, and more.We are 100%Canadianand 100%locally owned.Brian and KatyDirectors44 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 45

EXPERTS SPEAKEXPERTS SPEAKGoogle Plus (G+) – The newsocial media platform couldhelp your businessIt may not be a surprise to you that Facebook Pagesand Twitter profiles and LinkedIn have been whereJeannine Taylorit’s at on social media for the past few years. Withbooming users on all of these platforms, many businesses have workeddiligently to build their Facebook fans, Twitter followers and generallyramp up their social media presence. If your business has been involved inthis process you might not be happy to learn that there is a new socialmedia site recently rolled out by Google.Launched in June, Google Plus (or G+ for short) is still in beta and isavailable only by invitation – similar to Google’s Gmail launch. Google hasinvested heavily in this platform and has big future plans for futureinvestment and development. The initial user launch numbers werestaggering – even by invitation only – G+ hit 20 million uses in the first 24days and 25 million by early August. Compare this to Twitter and Facebookeach taking about three years to hit 20 million users.So what is it? G+ is an easy to use social media platform that uses “circles”to organize your contacts and allows more filtering and privacy settingsthan the other social media. It has been described as a “Facebook killer”by some and a hybrid of Twitter/LinkedIn by others. Many claim is has allthe best features of the other social media sites. My personal experiencewith G+ is that has a professional interface with a more information basedstructure. While many invited users are flocking to G+ out of curiosity,mainstream daily use (similar to Facebook) has yet to occur. Thedemographics for G+ include waves of early adopters, curious techies,bloggers, celebrities, media staff and columnists. Google has yet to rolloutthe implementation for business profiles and has requested thatbusinesses refrain from creating profiles. Their timeline for the businessprofile rollout is this Fall.So, why is G+ relevant for your business? While all of the features of G+ area long way from being rolled out, one powerful small feature is gettinghuge investment in features by Google. It’s the “magic” +1 button. Youmay have noticed the “+1” icon showing up in Google search results andacross the web. Think of the +1 as a global Facebook Like button, butmuch better – it is integrated into Google search. In short this means thatthe search giant Google has integrated a “like” button across its rapidlygrowing social media platform into its own Google search results. Theimplications and impact on Google search in the future may be huge. Inaddition to the +1 button impacting search, it has a number of sharingfeatures for websites and across the G+ network. See a website you like?Just G+ it and it will flow into your G+ feed. The button is now embeddedon more than 1 million websites, garnering a total of 4 billion daily views.The +1 Button alone, plus the rollout of future features are reasons forbusinesses to take note of Google Plus.Jeannine Taylor is the publisher of kawarthaNOW.com and an expertin internet marketing, search and social media. Contact her at 705-742-6404, jt@kawarthaNOW.com. Follow her on Twitter @kawarthaNOW and Facebook.com/kawarthaNOW.Is Your HomeInsurance Keeping Upwith Your HomeWhile most of us have home insurance, wetend to pay little attention to the details ofexactly what it covers.Craig SmithFor example, some policies automatically insure contents for apercentage of the building limit. If your building is insured for$120,000 and your policy allows for 75%, the contents wouldbe insured for $90,000.This is where some people make a mistake. Ninety thousanddollars sounds like a lot of coverage but, when you do a quickinventory of your belongings and add up what it would costto replace them, you might be astounded at the result that$90,000 is not enough.Here are three ways to make sure you have enough coverage,First, add replacement cost coverage to your policy. Thisensures your loss will be paid based on current cost ofreplacing or repairing the item, without any deduction fordepreciation.Second, review your policy to see if there are any limits onitems like jewellery, furs or coin collections. For example, thelimit on jewellery can range from $1,000 to $10,000 dependingon your policy. Since these items may be worth more thanyour policy’s limit, it’s advisable to insure them separatelybased on their appraised value.Third, to help determine how much personal propertycoverage you need and to help provide proof of ownership inthe event of a claim, take stock of the contents of your home.There are several ways to record this information:• Write down a description of your possessions roomby room and keep all receipts• Videotape a walk through your house, verballydescribing the items you’re taping. Includedany serial numbers and purchase dates• Take pictures of the major items and attach a receiptto the back of the photoRemember, The Cooperators also offers discounts off yourhome and auto insurance if you have your business insurancewith us. Call your agent and take advantage of the discountsas every dollar saved is like another dollar earned.(This article submitted by Craig Smith, Commercial Specialistfor the Co-operators located at 14 – 1135 Lansdowne Street,(Parkway Plaza) Peterborough. More information is available atwww.cooperators.ca. Contact Craig Smith at 705-745-2667 orcraig_smith@cooperators.caThe Write Stuff:HandwritingWhen it comes to lost arts, we could arguethat none is getting lost faster thanhandwriting. Since the personal computerBrian Nashmanand now the telephone have become theprimary methods for recording our ideas, we simply do notwrite – as much as we used to - I mean with an actual writingimplement like a pen or pencil.What is the real value of learning handwriting skills versusbeing able to type 100 words per minute on a QWERTYkeyboard?In a recent study, at Indiana University, Dr. Karin HarmanJames, assistant professor in the department of psychologicaland brain sciences, took this idea to the next level to see whatwas actually going on inside the brain during these activities.They used a functional MRI to map brain activity in children asthey looked at letters before and after letter-learninginstruction. Their results showed that those who practicedwriting the letters showed more brain activity than those whoonly looked at the letters. In addition, according to a 2010report on the research in the Wall Street Journal Online, Jamessaid that after four weeks of training, the children whopracticed writing skills showed brain activation similar to anadult’s.That said, based on James’ research makes it quite clear thatpenmanship has an important place in the classroom, and notjust as a traditional skill. In actually applying pen to paper, weallow our students to engage their brains in ways that typingon a keyboard cannot. And whether such an activity is donewith pen and paper, a stylus and a tablet PC or chalk on ablackboard, it is in every student’s best interest to practice the“write” stuff.An edited excerpt from The Science of Learning BlogSubmitted by Brian H. Nashman, DirectorScholars Education Centres in Peterborough & BellevilleCertified Providers of Fast ForWord, by Scientific LearningCorporation.Could you outlive yourretirement assets?For anyone nearing or already in retirement,two of the greatest risks today are longevityand inflation risk. Many investors are hesitantTom Weichelto invest in equities after the recent financialcrisis, especially with the fear mongering and hyped-up mediaplay over potential debt issues in the U.S. and Europe. Yet thatis exactly what they need to do to ensure they don’t outlivetheir retirement portfolio.With 10-year Canada bonds currently yielding 2.3% (even lessfor U.S. bonds), 5-year GICs paying 2.0% and inflation (inOntario) currently running at 3.0%*, investors are facing aconundrum: Should they lock in their capital at guaranteed lowreturns or take a deep breath and invest in the market?Before we provide guidance, let’s take a closer look at the tworisks.Longevity - People are living longer and retiring earlier. As aresult, today’s retirees need their savings to fund longerretirements. Seniors turning age 65 in 2006 could expect to livenearly 20 additional years, according to Statistics Canada, at atime when retirement age has fallen to 62 on average.Inflation - The other perpetual issue is inflation. Consider this:2% (GIC return) - 3% (current inflation rate) = -1% real returnWhat this equation shows is that anyone investing in GICs todayare actually losing 1% in the purchasing power of their capitaleach year. Getting your money back is not enough to maintainyour retirement lifestyle: Investors need to preserve theirspending dollars by earning more than the rate of inflation.The solution? Equity investments are critical to achieving thegrowth you need to stay ahead of inflation and protect yourbuying power over longer retirements. Fortunately, with aprofessionally diversified mix of equities, fixed income andother investments in a portfolio, retirees can earn strongerreturns with lower volatility from year to year. Our team canshow you how.Call our office for an appointment to learn how to inflationproofyour income and help ensure you don’t outlive yourretirement assets.* Figures as of August 23, 2011This article submitted by Tom Weichel CLU of The ProtectorsGroup, 215 George St., Peterborough, 705-748-5181 ext 229, email:tomweichel@protectorsgroup.com46 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 47

BUSINESS NEWSBusiness Briefs ContinuedSkirt has moved! Skirt is a popular downtown women’sclothing store, and indeed they sell skirts, sweaters, dresses,pants, t-shirts, shoes and accessories as well as a new line ofsterling silver jewellery. Skirt has moved from 375 George Streetto 400 George Street at the corner of George and Hunter. It’s afabulous building, and manager Brianna Gauthier says it’s threetimes bigger, allowing for more stock, more lines, more displaywindows, and a better layout. Call Skirt at 705-750-0744.Higgins Hardwood flooring is opening a newshowroom at 810 Rye Street. Higgins is in its 70th yearspecializing in the installation of new hardwood floors and thesanding and refinishing of existing hardwood. The new showroomwill feature Mirage, Du Chateau and Continental Designsflooring and they are excited about the new Superior Flooringline which is milled here in Ontario. So whether you’re a do-ityourselferor you just want to see the samples, check out the newHiggins Showroom at a special three-day event, September 29– October 1 at 810 Rye Street. There’s more information online atwww.higginsflooring.comGold Buyers Canada is anew store in Lansdown Place.With 500 locations world wideit’s not a small operation, andthe concept is simple. Just bringin your gold, silver or platinum,they’ll weigh it and establishthe carot, and then give youa price. Everything is donein front of you and there is no charge to get an estimate. Juststop in, or you can find out more about the company online atwww.goldbuyers-canada.comThe Rock and Rope Climbing Centre was recentlypurchased by Wayne Smith and May Myklebust. Wayneand May have completely renovated the facility,including resurfacing the climbing wall, upgrading thepadded floors, and adding a retail component to supplyclimbing equipment and accessories. 280 Perry Street.Call 705-745-2333.The Lakefield Athletic Club is a new fitness choicein Lakefield at 57 Bridge Street. President Joanne Coyleand her team have put together a great staff and facilityfeaturing group fitness classes, aquafit,personal training, modern equipment,workshops, k-zone for kids, dancelessons, infrared sauna’s and a lot more.Open Monday to Saturday, they havea terrific website with all the details atwww.lakefieldathleticclub.caFor more information call 705-652-0323.Best Buy Mobile is now open in Lansdowne Place onthe lower level. Manager Jeremy Biden says the store carries sixnational carriers – Koodo, Telus, Bell, Rogers, Virgin, and Fido, andthey have iPhone, Blackberry, and Android phones. For moreinformation call 705-743-0111.48 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 49

EXPERTS SPEAKEXPERTS SPEAKToday’s vehicles arebetter built – SO …WHY …Do I still needRUSTPROOFING?Temperature changes from cold to hot, then freezing andthawing is devastating to the seams and spot welds of a vehicle.In Canada and Northern USA, the answer is a definite YES! Youneed rustproofing.FACTS ABOUT RUSTPROOFINGTYPE 1 – CONTROL RUST?Promoted as a one-time application, tar-like black, rubberizedor waxy beige – controls rust by covering it up. The thicker themetal, the longer it works. Also used as a temporary cover up forolder vehicles.TYPE 2 – CHECK or BLOCK RUST?Typical annual oil spray – puts rust on hold for a few short weeks.Product drips off or dries out quickly. Somewhat effective, buttoo messy for today’s technologically advanced vehicles andurban living.At Fine Details “The Car Cleaning & Rustproofing Specialists”724 Erskine Ave Peterborough an independent dealer forCorrosion Free “Factory Certified Rust Prevention Centre”.Corrosion Free has over 30 years of experience. They are theleaders in the development of clean, environmentally friendlierand technologically advanced process that is a clean, clear, dripfreegel. It actually creeps and penetrates without dripping.That’s a very important feature for protecting seams andcrevices.Especially formulated for today’s better built vehicles it protectsall metals, not just steel.For older vehicles, it releases cleaners and moisture inhibitors topenetrate and treat damaged areas and actually terminates rustand corrosion; it even protects vinyl and plastic surfaces fromUV rays. Recommended as the # 1 choice, Corrosion FREE’sFormula 3000 in after –market Rust Sprays in the Dec/Jan 2011issue of Money Sense Magazine www.moneysense.caSubmitted by:Mike VanderwalFine Details “The Car Cleaning Specialists”724 Erskine Ave, Unit 3Peterborough ON, K9J 5T9705-743-0070Peterborough@finedetails.cawww.finedetails.caMike VanderwalBusiness Barometer ®Small business optimismdown in August, but not outSmall business confidence took a significant hit inAugust as owners digested a string of bad newsabout world economy in the first half of the month. Rick ZatorskiThe Canadian Federation of Independent Business(CFIB)’s Business Barometer Index dropped to 61.7 last month from itsJuly level of 68.3-the lowest reading since July 2009.“These results are not altogether unsurprising,” commented TedMallett, vice-president and chief economist for CFIB. “The raucousdebt ceiling debate in the US and turmoil that followed in equitymarkets worldwide rightly caused business owners to pay attentionto their own planning. But of note, although confidence suffered,owners’ views of actual current business conditions held up reasonablywell.”The balance of opinion on how businesses are now doing comparedto three months ago is still trending upward. Although the perspectiveon the next three months fell somewhat, the balance of opinion is stillnet positive and in line with survey results this time last year.Indications of the current state of business operations, such as neworders, unsold inventories and use of staff overtime all regressed inAugust, but mainly correcting for what had been very strong Julymeasures. Furthermore, they all remain well above what we had seenduring the 2009 recession and through its early stages of recovery.“The drop in confidence is having a predictable impact on capitalspending intentions, as more business owners decide to postponeinvestment decisions on vehicles, equipment and real estate,” saidMallet. “However, spending of this type generally has short lead-timescompared to capital investment in larger enterprises, so it wouldrespond positively and quickly in the event of signs of greatereconomic stability,” he concluded.The largest index declines provincially speaking were in Ontario andQuebec, dropping eight points and five points respectively to nearthe 60 mark. Alberta businesses remain the country’s most optimistic,with an index score of 75, Saskatchewan follows at 69.1, while BritishColumbia, Manitoba and Newfoundland and Labrador are clusteredaround the 65 level.Measured on a scale between 0 and 100, an index level above 50means owners expecting their businesses’ performance to bestronger in the next year outnumber those expecting weakerperformance. According to past results, index levels normally rangebetween 65 and 75 when the economy is growing. The August 2011findings are based on 957 responses, collected from a stratifiedrandom sample of CFIB members, to a controlled-access web survey.Findings are statistically accurate to +/- 3.2 per cent 19 times in 20.Issued by the Canadian Federation of Independent Business.For further information contact the Public Affairs Department at416-222-8022. Rick Zatorski is CFIB’s local District Manager.For membership informationcontact him at (705) 654-4101or email him at riczat@cfibmail.com,www.cfib.caRegistered EducationSavings PlanFollowing my 15 seconds of fame in theGlobe and Mail (“Student Financial Planning101”, August 22nd) and many articlesgeared towards “back to school”, thismonth’s topic is RESPs.Gwyneth JamesA Registered Education Savings Plan (RESP) is an investmentvehicle which was created by the federal government toencourage parents and extended family to save for a child’spost-secondary education. Unlike RRSPs, contributions toRESP do not result in a deduction on your tax return. LikeRRSPs, funds invested in an RESP accumulate tax-free untilthey are withdrawn. The government pays a grant of at least20% of the annual contributions into the RESP, to a maximumof $7,200 of free money. Start the RESP before the year yourchild turns 15 years old to reach this maximum. Additionalgrant money is provided to lower income families.There are two parts to an RESP account: the contributionamount (the money you put in) and the non-contributionamount (the grant money the government put in plus anyinvestment gains). When you withdraw from the RESP to pay astudent’s tuition, the non-contribution amount is taxable inthe student’s hands and they will receive a T4A slip for thatamount. Since a student does not normally have much taxableincome, this is generally not an issue, but you should be awareof it. You can designate which part of the RESP account youare withdrawing from and how much, but all of the noncontributionmoney must eventually be withdrawn. (See “APrimer on How to Withdraw from RESPs, Globe and Mail,August 29th.)Many people worry that they will be penalized by an RESP iftheir child does not attend a post-secondary institution.Fortunately there are many different types of education thatqualify. If necessary, you can transfer your contributions plusthe investment gains into your RRSP. As a last resort, anycontributions can be returned to the contributor tax-free,although the investment gains will be taxed. The grants arereturned to the government if the RESP is not paid to arecipient. A helpful website for students and parents iswww.canlearn.ca.Gwyneth James MBA CGA is the owner of TCP Accounting &Tax Services which has been providing accounting services forover 20 years to individuals and small businesses throughoutPeterborough City and County. (705) 876-6011.The Cruise IndustryIs GrowingOn a recent westward transatlantic crossingon the Cunard Queen Mary 2 fromSouthampton to New York, my wife Carol and Gilles CharbonneauI met a lovely couple from Harwich, England,whose names are Tony and Patricia (Princess Patricia as she isknown by her friends). Tony and Patricia where on their way tothe USA to visit friends, and to spend some time leisurely touringthe States before returning home on a Norwegian Cruise Lineship that was repositioning from Miami to Harwich. They haddone this once before and loved it so much that they chose to doit again. Remarkable, isn’t it? The ability to travel in luxury,comfortably, and leisurely from one part of the world to anotheris one of the unique benefits of a cruise vacation.The cruise industry is growing in leaps and bounds. In fact, it’sthe fastest growing segment of the leisure travel industry. Andthe reason is simple. Cruise ships can take you to exotic places,where you can lie on sandy beaches or enjoy a rum punch in theshade of a palm tree. They can take you to historic cities, such asAncient Rome, or St. Petersburg Russia where you can visit theCatherine Palace and the onion-domed Church of Our Savior onthe Spilled Blood in St. Petersburg Russia. Some ships can eventake you around the world on a 100+ day World Cruise, withports of call in 32 countries. Now that’s a cruise vacation!Regardless of the destination, cruise lines provide excellentdining options, professional entertainment, a wide choice ofaccommodations, and destinations to suit every interest. Pricesvary, of course, but there’s a cruise vacation to suit most budgets.See your professional travel consultant to help you choose thecruise vacation to meet your needs and interests.Gilles Charbonneau, Owner/ManagerExpedia CruiseShipCenters, Peterborough705-750-1800 or Toll-free 1-866-755-963150 september/october 2011 Business AdvantageBusiness Advantage september/october 2011 51

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