Improving profitability in Municipal & Industrial - Kemira

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Well positioned for conventional water treatmenttechnologies with basic chemicalsAccessible market by product line 2011 (B€)7.5B€ in totalMiscellaneouschemicals1.7Polymers2.6Market position #3Market share ~5%Currently limitedmarket shareAntiscalants,Biocides,Defoamers1.7Coagulants1.6Market position #1Market share ~26%Hannu VirolainenSource: Combines information from various sources: McIlvaine 2011, Frost & Sullivan 2011,PPG 2011, SRI 2010, Booz&Company, and management estimation.4
”Fit for Growth” driving profitability turnaround• “Fit for Growth” savings expected to exceed EUR 20 million for M&I• Consolidating coagulant manufacturing network; site / plant closuresin EMEA and NAFTA• Finalizing investments to increase coagulant manufacturing competitiveness• Simplifying structure in all areas including organization,customer base, product lines and SKUs*EUR million700600500400300200100010.9 %9.2 %7.1 %5.6 %FY 2009 FY 2010 FY 2011 YTD 201212%11%10%9%8%7%6%5%4%3%2%RevenueOperative EBIT*Stock-keeping unitHannu Virolainen5
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