Improving profitability in Municipal & Industrial - Kemira

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Growth driven by R&D in new water treatment technologies• Focus R&D efforts into product lines with high market growth – driven bynew water treatment technologies• Industrialization and sludge de-watering drive growth for Polymer products• Antiscalants, Biocides and Defoamers are the fastest growing product linesAccessible market by product line 2011-2020 (B€)20117.5bn€202010.0bn€MiscellaneousMiscellaneouschemicalschemicals1.7 Polymers2.2 Polymers2.63.4Antiscalants,Biocides,Defoamers1.7Coagulants1.6Antiscalants,Biocides,Defoamers2.2Coagulants1.9Hannu VirolainenSource: Combines information from various sources: McIlvaine 2011, Frost & Sullivan 2011,PPG 2011, SRI 2010, Booz&Company, and management estimation.8
Generating growth on stable core business, largecustomer base and R&DGeographical initiatives• Market entry to India coagulants• Localized product sourcing in China• Resourcing for growth especially in APACEUR millionExample: EMEA Industrial growth basedon R&D and application business*Product lines and applications• Reinforcing strong coagulant position through selected investments in maturemarkets, including finalization of green field investments in Germany and Spain• Polymer product line competitiveness and product development• Formulation and application capability development for new water treatmenttechnologies in China, MEA and NAFTAR&D programme• Projects for membrane technologies, desalination, water reuse and advancedwater treatment*2012 annualized H1 revenueHannu Virolainen 9
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Improving profitability in Municipal & Industrial - Kemira

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