logging HeroesEarl St. JOhN – ThE rOad frOmMany are sure to know the story of Einari Vidgrén, thefounder of Ponsse, who through his own hard work clearedhis way from humble beginnings through the thickestforests to become a successful entrepreneur. We will nowrecount the tale of another man quite like Einari – thefounder of St. John Forest Products, Earl St. John.Earl St. From his very first steps, Earl St.John has wandered the woods of Spalding,Michigan. Throughout his childhood, helived in cramped and modest conditions, asdid Einari. The home of four had no runningwater or electricity. <strong>In</strong> fact, it didn’teven have a bathroom. <strong>In</strong> addition to thekitchen, the house had one room, furnishedonly with a wood stove and a bed. <strong>In</strong> lateryears, Earl moved his childhood home tothe grounds of his present residence to remindhimself of what he has achieved withhis work.SaWiNG ThE BuckSAn enthusiastic young logger, Earl followedin his father's footsteps to become a forestworker and bought his own handsawas early as during his junior high-schoolyears. One winter, the industrious 17 yearold used the $25 he had earned to buy foodand supplies for the winter months and torent his very first forest machine – a horse,which pulled the logs through the winteryforest trails. His industriousness and in-46Ponsse <strong>News</strong> 1 • <strong>2011</strong>
logging HeroesTimE fOr a BuSiNESS Of hiS OWN<strong>In</strong> 1959, Earl married his girlfriend of manyyears, Rosemary. The next year, following apowerful earthquake, they moved back toSpalding for good. At the same time, Earldecided to venture into a new business andleased a restaurant, which came to be calledWildwood. The restaurateur’s career onlylasted for eighteen months, as Earl heardthe call of the woods again. Meanwhile,Earl’s brother took over the restaurant businessand still owns Wildwood. After hisstint as a restaurant owner, Earl returnedto his life’s work, working in forest managementfor a while for Badger Paper Millsand Northern Paper Company.<strong>In</strong> 1962, Earl, having tasted entrepreneurship,established the St. John ForestCompany, which grew as fast as the mostvigourous saplings ever did. During its bestyears, the company employed up to 120 loggers.But, in addition to men, the companyneeded machines. <strong>In</strong> 1974, St. John hadeighteen feller-bunchers in use. <strong>In</strong> thosedays, a full load of logs was trucked fromthe woods every fifteen minutes.<strong>PONSSE</strong> cONQuErS amEricaThe two experienced and indefatigableforest veterans – Earl and Einari – met in1990, when Earl St. John invited Einari Vidgrénto visit him for discussions on possiblebusiness deals. The meeting betweenthe two kindred spirits at St. John’s huntinglodge made it clear that the cooperationand friendship would be of a lasting nature.<strong>In</strong> 1991, St. John Forest Companybecame the first American enterprise tostart using Ponsse’s machinery. <strong>In</strong> 1997,the machines were switched to more currentmodels.According to Earl, Ponsse has developedsignificantly during the past twenty years.He thanks Ponsse for its customer-orientedapproach – customers and their machineryare genuinely cared for. With regard tothe current <strong>PONSSE</strong> machines, St. Johnemployees value their user-friendly designand minimal service disruptions over allelse. Currently, St. John Forest Productsuses eight <strong>PONSSE</strong> harvesters and nine<strong>PONSSE</strong> forwarders alongside other machinery.ThE family BuSiNESS GOES ONThE WOOdS TO SuccESSvestment were worth it since, at 18, Earlwas earning even more than his teachers.After finishing school, it was time toleave for work in Montana where, duringthe years 1954 to 1960, Earl worked in thesummer months, because the snowy wintersmade a logger’s work a seasonal profession.For the winter months, the enterprisingman returned to work in his homedistrict. <strong>In</strong> Montana, Earl purchased hisfirst real piece of machinery – a chain sawwith which he could fell 2.5-metre logs. Thediligent saw user sometimes held as manyas three jobs simultaneously, meaning heearned much more than the average wagesat the time.Earl is still actively involved in the operationsof St. John Forest Products, eventhough the man in charge nowadays isEarl’s son, Tom, who has headed the companysince 2000 and owns half of it.Some time ago, Earl and Tom were traversinga part of the forest with particularlydifficult terrain. Tom became worriedabout his father’s puffing and asked him tohave a rest and take it easy. Earl answeredby inquiring whether his son was worriedabout his old man’s stamina, to which theson replied that it wasn’t yet time to startknocking on heaven’s doors. Grandpa isstill needed – Earl has yet to figure out howto cut down the 350,000 acres of forest theyown. Apart from that, though, he can restassured that the company is in good hands;Tom’s 21-year-old son Jordan represents thefifth generation of skilled loggers.Ponsse <strong>News</strong> 1 • <strong>2011</strong> 47