Sports Marketing & Sponsorship - FIFA/CIES International University ...

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International Journal ofSports Marketing& SponsorshipSubscriptionsThe International Journal of Sports Marketing & Sponsorship(ISSN: 1464-6668) is published quarterly. Annual subscriptions:Standard print: £145 US$260 €215Standard pdf: £115 US$205 €170Library/multi-site print: £495 US$885 €730Library/multi-site pdf: £395 US$705 €580All prices include post and packagingFor all subscription details please contact:SubscriptionsInternational Marketing ReportsThe Coach House2 Upper York StreetBristol BS2 8QNUnited KingdomTel: +44 (0) 117 924 5549www.imrpublications.comEmail: info@imrpublications.comBack issuesA limited stock of printed back issues is available. Contact IMRfor information. Back issues in electronic format are available viathe website www.imrpublications.comInformation appearing in the International Journal of Sports Marketing &Sponsorship is the sole responsibility of the contributor or advertiser concerned.Accordingly, the publisher, the editorial board, commissioning editor, reviewersand other agents acting on behalf of the publisher accept no responsibility orliability whatsoever from the consequences of any inaccurate or misleadingdata, opinions or statements.© 2009 International Marketing ReportsAll rights reserved. No part of this publication may be reproduced, stored in aretrieval system or transmitted in any form by any means electronic,mechanical, photocopying, recording or otherwise without the prior writtenpermission of International Marketing Reports Ltd.Production Editor: Kate Targett Designer: Karen PainterPrinted and bound in the UK by Cambrian PrintersPublished in Association withwww.imrpublications.com● OCTOBER 2009 ● International Journal of Sports Marketing & Sponsorship
New reports from IMRDriving Business Through SportPart 3:Activation & Case Studies by Simon RinesFull analysis of all sponsorship types and marketingdisciplines, with an in-depth case study for each section.Part 1:Part 2:European Sports Marketing DataStrategy & ResearchPrice: £285 €340 $485DiscountBUY ALL THREE PARTS :£550 €795 $1075“A comprehensiveand enlightening guideto best practice... no seriouspractitioner or student ofthe industry can afford tobe without it”Greville Waterman, Managing Director, Sports MediaCorporate SocialResponsibilityand SportsSponsorshipby Steve HemsleyAnalysis of the growingimportance of sport toCSR programmes: strategies, risks and benefits.The report includes expert comment and casestudies from around the world.Price: £285 €340 $485“A compelling and well arguedcase for why business engagementin sport should be a key part ofany company’s approach”Mallen Baker, Founding Director, Business RespectOrder now: +44 (0) 117 924 5549info@imrpublications.comTwenty20 Vision:The CommercialFuture of Cricketby David SmithAnalysis of the rationale,business models andimpact of the Twenty20format. The report includes the most extensivecommercial cricket data ever published, with a50-page section on sponsorship, TV rights andmatch attendance from around the world. Majorcase studies from Standard Bank and YorkshireCCC highlight best practice among sponsors andrights holders. Price: £285 €340 $485“An excellent and comprehensiveanalysis of how cricket has reinventeditself... a must for anyone involved inthe business of sport”Nigel Currie, Director, Brand Rapport2 International Journal of Sports Marketing & Sponsorship ● OCTOBER 2009 ●
Page 1: ● OCTOBER 2009 ● VOLUME ELEVEN
Page 5 and 6: AbstractsABSTRACTSThe value of comp
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Page 9 and 10: The value of competitionRESEARCH PA
Page 19 and 20: The value of competitionTABLE 2 Alt
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Causal effectsTABLE 1 Convergent an
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Causal effectsRESEARCH PAPERstudies
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Causal effectsRESEARCH PAPERGrönro
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The crucial ‘where’ of motorspo
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Is motorsport “a race out of plac
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Sustaining the race: a review of li
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Editorial policyEDITORIAL POLICYFoo
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