OneSteel Limited OneSteel Grinding Systems (OGS ... - Arrium

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How did we learn these markets?• National Association of Home Builders (NAHB) ResearchCenter• Extensive web surveys of builders• Numerous focus groups• Several experts on builder preferences and trends• Several annual publications on builder preferences, trends, etc.• LST US complementary research• Interviews• Networking• Focus on supply chain• Drove us to the value proposition we use today.
Value proposition work• Based on a market-centric framework developed by Dr. LynnPhillips*• Frames our offering to our customers in terms of value deliveredrather than product delivered• Identifies needs in the market and structures a value proposition(VP) and related value delivery system (VDS) to profitably deliverthe value to our customers• Channels• Products• Price• Support• Marketing Communications• VPs developed for each component of value chain• Dr Phillips actively involved in testing our VP and VDS work*Dr. Lynn Phillips pioneered one of the first graduate courses ever taughton Marketing-Centric Management and co-authored one of the firstpublished papers on importance of a winning value proposition in responseto changing market circumstances.
Page 4 and 5: OGS - Products and CustomersProduct
Page 6 and 7: OGS - Kansas City facilityKansas Ci
Page 8 and 9: OneSteel LimitedOneSteel Grinding S
Page 10 and 11: OGS Kansas City Plant Virtual TourB
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Page 22 and 23: Rebuilding of the Kansas City Facil
Page 24 and 25: Reinsert Corporate Graphic on final
Page 26 and 27: Niche strategy - local positionsSCH
Page 28 and 29: Safety• Key priority which has de
Page 30 and 31: Ferrous scrap intake & pricing• T
Page 32 and 33: 21/04/201021/03/201021/02/20109Ferr
Page 34 and 35: Tampa Shredder• April 2009 98”x
Page 36 and 37: Competition• Florida• Key compe
Page 38 and 39: Recent improvement initiatives (con
Page 40 and 41: DisclaimerThese presentations conta
Page 42 and 43: Agenda1. LiteSteel TM Introduction2
Page 44 and 45: Leadership Team• Senior Vice Pres
Page 46 and 47: Values Continued• Customer• We
Page 48 and 49: Typical LSB ® ApplicationsBasement
Page 50 and 51: Why US Expansion?• Australian mar
Page 54 and 55: Value propositions at LiteSteel•
Page 56 and 57: Distribution Map May 2010
Page 58 and 59: Key LSB ® benefits for builders•
Page 60 and 61: Key LSB ® Benefits for Dealers:•
Page 62 and 63: Code ComplianceResearch Report
Page 64 and 65: Marketing ToolsAt present, we have
Page 66 and 67: Public Relations & MediaLST has bee
Page 68 and 69: USA ManufacturingLocation:• Trout
Page 70 and 71: Facility Statistics• Investment -
Page 72 and 73: LSB Yesterday• Small mill run out
Page 74 and 75: LSB Tomorrow• LSB mill running at
Page 76 and 77: APPENDIX
Page 78 and 79: Mill Pictures
Page 80: LSB IN USERemember: always clamp be
Page 83: DisclaimerThese presentations conta

OneSteel Limited OneSteel Grinding Systems (OGS ... - Arrium

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