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handing over in the name of continuity not just ... - Berco S.p.A

handing over in the name of continuity not just ... - Berco S.p.A

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Front PageHANDING OVERIN THE NAME OF CONTINUITYAfter 19 years as Manag<strong>in</strong>g Director, Giovanni Bertoni wishesfarewell to <strong>the</strong> staff and passes <strong>the</strong> baton to Bruno Saturni,Manag<strong>in</strong>g Director as <strong>of</strong> <strong>the</strong> 8th <strong>of</strong> FebruaryOn <strong>the</strong> 8th <strong>of</strong> February, <strong>in</strong> a warm, mov<strong>in</strong>gceremony attended by staff from all<strong>Berco</strong> departments, Giovanni Bertoniformally resigned from his post as Manag<strong>in</strong>gDirector <strong>of</strong> <strong>Berco</strong> and Bruno Saturni was<strong>in</strong>stalled as his successor.It was a solemn occasion, one that willundoubtedly become part <strong>of</strong> <strong>the</strong> history <strong>of</strong><strong>the</strong> company. After n<strong>in</strong>eteen years <strong>of</strong> successes,difficulties and challenges, Giovanni Bertoni,gave us a personal account <strong>of</strong> his time asManag<strong>in</strong>g Director and, with a touch <strong>of</strong>nostalgy, bade farewell to <strong>the</strong> company, hisfellow workers and Copparo. Without try<strong>in</strong>gto hide <strong>the</strong> emotional content <strong>of</strong> <strong>the</strong> occasion,Bertoni went back <strong>over</strong> <strong>the</strong> extraord<strong>in</strong>arysuccess story <strong>of</strong> <strong>the</strong> company that has become<strong>the</strong> undisputed leader <strong>of</strong> <strong>the</strong> undercarriageworld. “There are four reasons for thisextraord<strong>in</strong>ary success,” he said. “The first is<strong>the</strong> human factor, <strong>the</strong> extraord<strong>in</strong>ary capabilitiesand skills <strong>of</strong> <strong>the</strong> people <strong>in</strong> all <strong>the</strong> differentareas <strong>of</strong> <strong>Berco</strong> that have dedicated <strong>the</strong>mselveswith such enthusiasmand passion to <strong>the</strong>implementation <strong>of</strong>major projects; I mayhave been a fairlygood capta<strong>in</strong>, butwe would never haveachieved <strong>the</strong> resultswe did without suchan excellent crew,such an <strong>in</strong>v<strong>in</strong>cibleteam. The secondreason is <strong>Berco</strong>'sexceptional abilityto come up with <strong>in</strong>novative products to <strong>the</strong>lik<strong>in</strong>g <strong>of</strong> <strong>in</strong>ternational markets. The third is<strong>Berco</strong>'s remarkable capacity for creat<strong>in</strong>g anddevelop<strong>in</strong>g <strong>in</strong>novative products and processtechnologies way ahead <strong>of</strong> its rivals, and<strong>the</strong> fourth is <strong>the</strong> extraord<strong>in</strong>ary support givenby <strong>the</strong> stockholder <strong>in</strong> terms <strong>of</strong><strong>in</strong>vestment: <strong>the</strong> results atta<strong>in</strong>edwould <strong>not</strong> have been possiblewithout belong<strong>in</strong>g to a major<strong>in</strong>dustrial group, which gave itsapproval to our plans and shared<strong>in</strong> <strong>the</strong>ir implementation”.A success underl<strong>in</strong>ed andacknowledged also by Dr. OlafBerlien, Chairman <strong>of</strong> ThyssenKruppTechnologies, present on <strong>the</strong>occasion to say goodbye toMr. Bertoni and to welcome <strong>the</strong>new Manag<strong>in</strong>g Director: “Not onlydid you run <strong>Berco</strong> as its Manag<strong>in</strong>gDirector but you also restructured it, gave ita new outlook, set it <strong>in</strong> a new mould andbrea<strong>the</strong>d new life <strong>in</strong>to it.You had <strong>the</strong> boldness to take<strong>the</strong> company to a newstrategic level, transform<strong>in</strong>git from a supplier <strong>of</strong> spareparts to a specialist <strong>in</strong>undercarriage componentsfor all k<strong>in</strong>ds <strong>of</strong> trackedmach<strong>in</strong>ery. All <strong>the</strong> bigmanufacturers - Komatsu,John Deere and Liebherr -are supported by <strong>Berco</strong> <strong>in</strong><strong>the</strong>ir presence on <strong>the</strong> worldmarket”.A legacy such as this is undoubtedly anexcit<strong>in</strong>g challenge for <strong>the</strong> person with <strong>the</strong>important task <strong>of</strong> tak<strong>in</strong>g <strong>over</strong> and press<strong>in</strong>gon from <strong>the</strong>se results towards new goals andnew successes. Bruno Saturni, who hasactually already taken <strong>the</strong> re<strong>in</strong>s <strong>of</strong> <strong>the</strong>company, dwelt on this very aspect, stress<strong>in</strong>ghow his sense <strong>of</strong> satisfaction with <strong>the</strong>stockholder's decision to opt for cont<strong>in</strong>uityand place its trust <strong>in</strong> him is matched by a greatsense <strong>of</strong> responsibility. “I tell you that whatI feel today, more than a sense <strong>of</strong> satisfaction,is a great sense <strong>of</strong> responsibility, becausewe, all <strong>of</strong> us, as <strong>the</strong> <strong>Berco</strong> team, must beready to face <strong>the</strong> everyday problems and <strong>the</strong>market competition <strong>in</strong> such a way as to showthat <strong>the</strong> trust that has been placed <strong>in</strong> us is<strong>just</strong>ified”.As a sign <strong>of</strong> recognition for <strong>the</strong> work <strong>of</strong>Giovanni Bertoni and his time spent at <strong>the</strong>helm <strong>of</strong> <strong>Berco</strong>, <strong>the</strong> Board <strong>of</strong> Directors, <strong>in</strong><strong>the</strong> <strong>name</strong> <strong>of</strong> <strong>the</strong> whole workforce, presentedhim with a high-precision, gold-plated model<strong>of</strong> a Liebherr R994B undercarriage and acustom DEI “Imperiale Centenario” bicycle.The day ended with refreshments and <strong>the</strong>customary cutt<strong>in</strong>g <strong>of</strong> <strong>the</strong> cake.This day <strong>of</strong> festivities, <strong>in</strong> Bertoni's words,marks <strong>the</strong> move towards <strong>the</strong> fourth chapter<strong>in</strong> <strong>the</strong> history <strong>of</strong> our company.BN46 > April 20063

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