handing over in the name of continuity not just ... - Berco S.p.A

SpecialMAKING HISTORYAs most readers already know, a bookrecounting the history of Berco, of howit grew from a small craft workshop toa major leader in the world undercarriagemarket, has been published recently.The book, starting from the years when thecompany was first founded, goes throughthe different stages in its ninety years ofhistory: the early pioneering days of VezioBertoni and his partners Roberto Cotti andEdmondo Michelini, the war, the trade unionstruggles, the change of generations andthe internationalisation.The book ends with chapters on the GiovanniBertoni period.The story bases itself on the recollectionsof its protagonists, both major and minor,backed up by documents, photographs andreconstructions of the different historicaland social contexts.The book has been published by T&M AssociatiEditore and is the fruit of twelve intensivemonths of research and historical reconstructionby the authors, working together with theMarketing and Communications staff.LAUNCHING THE BOOKThe book was launched in the presence of theauthorities, customers, suppliers and employeespast and present before a capacity audiencein the De Micheli Theatre in Copparo, Italy,in the afternoon of Saturday, 28th of January.Giovanni Bertoni gave us a detailed accountof his personal experience, with reconstructionsof the strategic choices made during hisperiod of management and a few amusinganecdotesBN46 > April 20067