handing over in the name of continuity not just ... - Berco S.p.A

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“…why is this book important? Becausecultivating the memory and history of companiesis important. The essential thing to rememberis that a company is above all an organisationof people who participate, cooperate and makeplans, and this is what makes the wealth of acountry...”.“…the story we are told in this book epitomisesthe idea that the wealth of a country and acommunity lies in its capacity to produce, itscapacity to have skills, its capacity to accumulateand transfer knowledge on a continuous basis…”Patrizio Bianchi,Rector of the University of FerraraTo illustrate the part of the book on the pre-Bertoniyears, references were made to the recollections ofa number of ex-employees and other people linkedin some way to Berco and its past.Giovanni Bertoni's account was interspersed withcontributions from various public figures with personalconnections with Copparo and Berco.First of all there was the Mayor of Copparo, Maria TeresaBertuzzi, who underlined her great personal link tothe factory, where her father had worked for more thanforty years.Then there was Dr. Alfredo Santini, Chairman of theCassa di Risparmio bank, a native of Copparo andnephew of the Vezio Bertoni's first partner, Cotti.Another native of Copparo present amongst the“…without the close relationship between the populationand the factory, Berco wouldn't be what it now is”.Alfredo Santini,Chairman of the Cassa di Risparmio bank, Ferrara“…going through the pages of this book, whatstands out immediately is that the strongestmotivation underlying this success story is the closelink with the Copparo community, even now when ithas become a major multinational company. Whatemerges from the pages of this book is the smell ofthe courage, the smell of the efforts, sacrifices,strength and pride of the many people who havehelped to make this company what it is now …”.Maria Teresa Bertuzzi,Mayor of Copparo8BN46 > Aprile 2006“…what is very important is that this book, and thechoice you have made - rightly - to tell it how it is,contradictions and all, is not reticent...”.“…what is there in this experience? Well, I thinkthere's something very current, when a person with apioneering spirit from a bicycle repair shop startsbuilding up an industrial process in an agriculturalzone. What there is is courage, the desire to get upand do things, vision, a dream, the ability to lookahead, even without having the means to do it.What there is is a highly important stimulus for asociety like ours, that tends to sit back, to holdback...”.Vasco Errani,President of the Emilia Romagna Region
Specialauthorities was Professor Patrizio Bianchi,Rector of the University of Ferrara, whosefather worked for several years at Berco.Bianchi gave a socio-economical analysis ofthe “Berco phenomenon”, about the companythat had brought industry to such a profoundlyrural setting.The Rector went on to talk about Berco'sexemplary achievement of transforming afamily business into a managerial enterpriseof worldwide importance.Next there was the President of the Region,Vasco Errani, who expressed his appreciation and esteemfor the book and the story it tells, followed by thePresident of the Province, Pier Giorgio Dall'Acqua, the Mayorof Ferrara, Gaetano Sateriale and, finally, GiovanniBertoni's successor, the new Managing Director Bruno Saturniwho, amongst other things, entertained the audiencewith a first-hand account of the adventure of bringingthe maxi-press to Copparo.THANKS TO ALL THOSE WHO “WROTE” THIS BOOK …GIOVANNI BERTONI, who launched the idea and who so much wanted it to be doneGIOVANNI MICHELETTO, who coordinated the publishing ventureFAUSTO FICARELLI, who promoted and developed the publishing planAZIO MINARDI, the author of the written passagesANNAMARIA GOZZI, who organised all the interviewsGUIDO SIMEOLI, who helped find the testimonies, historical documents and photosANTONELLA GUARNIERI, ROBERTO PARISINI, DAVIDE GUARNIERI,PIERGIORGIO MASSARETTI and ANDREA GANDINI, authors of the “Società e territorio” sectionsAnd finally, all those - employees, former employees, customers, suppliers and friends - who provided the testimonies, historicaldocuments and photographic material that would otherwise have been lost.BN46 > April 20069
Page 1 and 2: English EditionCorporate Newsletter
Page 3 and 4: Front PageHANDING OVERIN THE NAME O
Page 5 and 6: FRANCO BRANCALIONHead of Department
Page 7: SpecialMAKING HISTORYAs most reader
Page 14 and 15: About BercoREMEMBERING MAURIZIO BIS

handing over in the name of continuity not just ... - Berco S.p.A

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