handing over in the name of continuity not just ... - Berco S.p.A

“…why is this book important? Becausecultivating the memory and history of companiesis important. The essential thing to rememberis that a company is above all an organisationof people who participate, cooperate and makeplans, and this is what makes the wealth of acountry...”.“…the story we are told in this book epitomisesthe idea that the wealth of a country and acommunity lies in its capacity to produce, itscapacity to have skills, its capacity to accumulateand transfer knowledge on a continuous basis…”Patrizio Bianchi,Rector of the University of FerraraTo illustrate the part of the book on the pre-Bertoniyears, references were made to the recollections ofa number of ex-employees and other people linkedin some way to Berco and its past.Giovanni Bertoni's account was interspersed withcontributions from various public figures with personalconnections with Copparo and Berco.First of all there was the Mayor of Copparo, Maria TeresaBertuzzi, who underlined her great personal link tothe factory, where her father had worked for more thanforty years.Then there was Dr. Alfredo Santini, Chairman of theCassa di Risparmio bank, a native of Copparo andnephew of the Vezio Bertoni's first partner, Cotti.Another native of Copparo present amongst the“…without the close relationship between the populationand the factory, Berco wouldn't be what it now is”.Alfredo Santini,Chairman of the Cassa di Risparmio bank, Ferrara“…going through the pages of this book, whatstands out immediately is that the strongestmotivation underlying this success story is the closelink with the Copparo community, even now when ithas become a major multinational company. Whatemerges from the pages of this book is the smell ofthe courage, the smell of the efforts, sacrifices,strength and pride of the many people who havehelped to make this company what it is now …”.Maria Teresa Bertuzzi,Mayor of Copparo8BN46 > Aprile 2006“…what is very important is that this book, and thechoice you have made - rightly - to tell it how it is,contradictions and all, is not reticent...”.“…what is there in this experience? Well, I thinkthere's something very current, when a person with apioneering spirit from a bicycle repair shop startsbuilding up an industrial process in an agriculturalzone. What there is is courage, the desire to get upand do things, vision, a dream, the ability to lookahead, even without having the means to do it.What there is is a highly important stimulus for asociety like ours, that tends to sit back, to holdback...”.Vasco Errani,President of the Emilia Romagna Region