Part A - Society for Public Health Education

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with the kinds of editorials and columns that appear in the paper), (4) present theissues as persuasively as possible in no more than 10 minutes and be prepared toanswer questions, either then or soon thereafter, (5) leave behind some printed materialsreinforcing the points made, (6) send a note of thanks to the editor, (7) makea follow-up phone call to the editor if an editorial does not appear within a few daysof the meeting, and (8) ask the paper to print an op-ed or letter to the editor if theeditor decided not to write about the issues of the coalition.Paid AdvertisingPaid advertising appears in newspapers and newsletters and on radio and television.Often it does not require a large media budget to reach the public with paid advertisingmessages. If you have built a strong relationship with various media outlets,asking them for support may open cost-effective avenues to you for advertising. Forexample, media outlets may be open to “matching” their paid ads with public serviceannouncements (PSAs) about your coalition at no charge. If you are planning acommunity event, you may want to explore various sponsorship opportunities withlocal media. In return for helping to publicize the event, you could offer media outletsthe opportunity to become an in-kind sponsor. This arrangement would benefitthe local media by providing name recognition and community goodwill and byattracting more customers to their newspaper, radio station, or television station.Opportunities you could offer include displaying the outlet’s logo on event signageand various print materials, featuring the outlet’s reporters or on-air personalities atcommunity events, or presenting awards or special recognition to the outlets thathave been supportive of your coalition.© 2007 Society for Public Health EducationWhen considering paid ads, it is also advantageous to reach out to for-profit organizationsthat share your coalition’s mission. Such organizations may be open tosponsoring air time or space for public awareness messages. These partnerships canbroaden the reach of your message and benefit the for-profit organization by fosteringcommunity goodwill, bolstering name recognition, and attracting potentialcustomers.Please see this toolkit’s resource directory for links to Web sites that provide additionalinformation about media outreach.Part A: An Educational Toolkit for Health Educators79
Strategies and EventsThe following strategies, community events, and other actions are effective ways toconvey and enforce you coalition’s messages:Submit press releases to local media outlets.Submit a letter to the editor or op-ed to voice the coalition’s vision or opinion.Write an article for your community newspaper or newsletter.Create a public service announcement (PSA) or radio interview that can air for30 to 60 seconds on a public access channel or be shown to a school.Host a meth education forum or roundtable discussion in a recognizable neighborhoodfacility and air it on a local cable station.Create a community meth awareness Web site or email discussion list.Encourage stakeholders to join together to plan and participate in events (e.g.,health fairs, essay and poster contests, and drug- and alcohol-free concerts) and toaddress groups and schools. (See sample presentation outlines in this section of thetoolkit.)Start a local youth “improv” troupe to perform vignettes and to lead communitydiscussions about meth.Invite recovering meth addicts to tell their stories to audiences throughout thecommunity and neighboring communities.Invite local artists to create pieces that depict the tragedy of meth addiction andthe hope of recovery.Create meth awareness posters, brochures, flyers, and billboards. (See samplehandouts in this section of the toolkit.)Have community video discussion evenings for teens and adults.Be a news source—gather statistics on meth use in your community and preparefact sheets for news reporters. Offer contact information for experts onthe subject.Attend city, township, and county meetings.Create a meth awareness commercial to air before movies at a local theater.© 2007 Society for Public Health EducationCreate a map showing the locations of meth lab seizures in your area.80 Helping Communities Combat Clandestine Methamphetamine Laboratories
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Helping Communities CombatClandesti
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in the performance of the three cor
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variety of groups about meth and it
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smoked form, it is often called “
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a few minutes. (Snorting or swallow
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the brain) and has longer lasting a
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Some of the ingredients and equipme
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the impact of methamphetamine precu
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SummaryMethamphetamine is a man-mad
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Information SheetHelping Communitie
Page 29 and 30: Key Information Relevant to Propert
Page 31 and 32: Signs of a Meth Lab• Residence or
Page 33 and 34: The Cleanup ProcessProperty owners,
Page 35 and 36: • El Paso Intelligence Center Nat
Page 37 and 38: • Support and participate in thei
Page 39 and 40: For additional, more detailed infor
Page 41 and 42: ment officers assume additional res
Page 43 and 44: • Chemical odors (like cat urine,
Page 45 and 46: prevent inhalation of hazardous che
Page 47 and 48: Information SheetHelping Communitie
Page 49 and 50: Children exposed to meth labs may d
Page 53 and 54: isks. Poisonous vapors produced dur
Page 55 and 56: • body odor of chemicals• cloth
Page 59 and 60: Signs and symptoms of a meth user i
Page 61 and 62: How Retailers and Other Community M
Page 63 and 64: Create a Community CoalitionNote: W
Page 65 and 66: • Identify existing and potential
Page 67 and 68: their lives and what they would lik
Page 69 and 70: Phase 3: Running the MeetingIf you
Page 71 and 72: • Use humor. Humor may ease tensi
Page 73 and 74: the ingredients to make meth are so
Page 75 and 76: • Once members of the coalition h
Page 77 and 78: 2. Develop the right contacts.Ident
Page 79: You can mail, fax, or email press r
Page 83 and 84: • A teen-oriented DVD (approximat
Page 85 and 86: Summary/Wrap-Up (15 minutes)• Ope
Page 87 and 88: Helping Communities CombatClandesti
Page 89 and 90: Methamphetamine Statistics and Tren
Page 91 and 92: This book is available from Hazelde
Page 93 and 94: Methamphetamine Treatment Programs
Page 95 and 96: A Web site dedicated to providing d
Page 97 and 98: The Montana Meth Project is a large
Page 99 and 100: Building Coalitions Against Methamp
Page 101 and 102: This tool kit provides the basics o
Page 103 and 104: Considering your work responsibilit
Page 105 and 106: Since receiving and reviewing this
Page 107: In what setting(s) do you work? (Ch
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Part A - Society for Public Health Education

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