Out of the Box Magazine - Box Hill Institute of TAFE

IN Profile13Frank CamorraCertificate III in Hospitality (Commercial Cookery). Completion date 2011.Head Chef and Director of MoVida.At Box Hill Institute, providing leadingedge training and industry relevanteducation is only the beginning. TheInstitute empowers its students to domore and go further with their study.TheXfactorBox Hill Institute recognises the achievements of its alumni and hasproduced many high profile students who have gone on to be leadersin their field including:• Jerrill Rechter, Chief Executive Officer of VicHealth• Frank Camorra, Head Chef and Director of MoVida• Ricky Swallow, Sculptor Art displayed in London,Vienna, Venice, and Los Angeles• Matthew Richardson, former AFL footballer• Aaron Turner, owner of Loam Restaurant, votedRegional Restaurant of the Year 2011• Tobie Puttock, Celebrity ChefIn order to recognise the Institute’s alumni, Box Hill Institute recentlylaunched a campaign dedicated to promoting their success. Formingpart of an overarching campaign, the X Factor will be displayed acrossvarious deliverables including transit, outdoor, digital and press.The three alumni chosen for the campaign include:• Frank Camorra, Head Chef and Director of MoVida• Jetty Road, Two Time Golden Guitar (CMAA) Winners - FiveNumber 1 Hit Singles• Silvana Tedesco, Bridal Wear and Couture Fashion DesignerLaunched in May, the campaign was first introduced to the publicvia a train wrap on the Belgrave/Lilydale and Glen Waverley lines.Coordinated through TorchMotion, Box Hill Institute is the firstadvertiser to have a full train wrap covering the windows of acarriage.Kirsty Dollisson, General Manager, Marketing and Commercial,TorchMotion said the new network gives Box Hill Institute theopportunity to connect with the local community.“We are excited to partner with Box Hill Institute for thiscampaign,” Ms Dollisson said. “The TorchMotion format isconfigured to gain maximum attention of the commuter, reachingpeople off to work, school plus recreational activities such asshopping and families out and about.” Ms Dollisson said.The train wrap is scheduled to run run until September 2012.For more information about Box Hill Institute visitwww.boxhill.edu.au or call 1300 BOX HILL (1300 269 445)Box Hill Institute would like to thank the following sponsors for their continued support in thequarterly business breakfast seminarsThe next quarterly breakfast is scheduled for Friday 7 September, with guest speaker Dr John Tickell,doctor, author, television personality and renowned public speaker. If you wish to attend this breakfastor require further information please contact Katrina Marriot, Marketing Projects on 03 9286 9499or email businessbreakfast@boxhill.edu.auwww.boxhill.edu.auOutOfTheBox AUGUST 2012