International Managers Presentation FINAL.PPT - Sydney

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General Market Overview• Second largest inbound market into NSW (13.2%)• Arrivals increased slightly to 370,438 (up 0.7% on YE Jun 07)• Year round arrivals with peaks over school holidays, majorevents and Christmas• Average length of stay 9.8 nightsSource : IVS, YE June 2008 (TRA)
General Market Overview• High repeat market for <strong>Sydney</strong>• Often first timers to regional NSW• NSW has 32% share of all NZ visitors to Australia• Kiwi’s have strong desire to travel overseas
Page 2 and 3:
Carmel BeattieGroup Manager, Intern
Page 4 and 5:
Tourism NSW Head OfficeHelen Marini
Page 6 and 7:
International Overview• YE Jun 08
Page 8 and 9:
• Focus on NSW16 -24 March 2009Up
Page 10 and 11:
United Kingdom
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General Market Overview - UK- One i
Page 14 and 15:
General Market Overview - UK- Distr
Page 16 and 17:
Where are we at ?- Largest source m
Page 18 and 19:
New Trends- Boutique tours and acco
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Appeal of region- Self-drive partic
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General Overview - Europe• With t
Page 24 and 25:
General Overview - Europe• 8% inc
Page 26 and 27:
Where are we at?• European market
Page 28 and 29:
Appeal of Region- Self-drive partic
Page 30 and 31:
International Marketing Opportuniti
Page 32 and 33:
South AsiaSingapore, Malaysia and I
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Where are we at? - Singapore• Yea
Page 36 and 37:
New Trends / Opportunities -Singapo
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New Trends / Opportunities -Singapo
Page 40 and 41:
What Singaporeans are looking for:T
Page 42 and 43:
Malaysia
Page 44 and 45:
General Market Overview - MalaysiaK
Page 46 and 47:
Challenges:Where are we at? - Malay
Page 48 and 49:
New Trends / Opportunities - Malays
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What Malaysians look for -MalaysiaW
Page 52 and 53:
India
Page 54 and 55:
• Key Agents:General Market Overv
Page 56 and 57:
New Trends / Opportunities - India
Page 58 and 59:
Profile of ConsumersWhat Indians lo
Page 60 and 61: International Opportunities - India
Page 62 and 63: General Overview - China• Anticip
Page 64 and 65: GIT marketGeneral Overview - China
Page 66 and 67: Where are we at? -China• In the y
Page 68 and 69: International Marketing Opportuniti
Page 70 and 71: General Overview - Hong Kong• Out
Page 72 and 73: FIT marketGeneral Overview - Hong K
Page 74 and 75: New Trends - Hong Kong• FIT trave
Page 76 and 77: Korea
Page 78 and 79: General Overview - Korea• With a
Page 80 and 81: General Overview - KoreaFIT market
Page 82 and 83: Where are we at? - Korea• In the
Page 86 and 87: General Market Overview• August 2
Page 88 and 89: Where are we at?• Seeking compell
Page 90 and 91: New Trends• Online Australia trav
Page 92 and 93: Appeal of Region - Lightning Ridge
Page 94 and 95: Appeal of Region - The Hunter• Ea
Page 96 and 97: Appeal of Region - Mid North Coast
Page 104 and 105: General Market Overview - Japan•
Page 106 and 107: New Trends - Japan• Prefer to exp
Page 108 and 109: International Marketing Opportunity
Page 112 and 113: States/Territory Market Share of NZ
Page 114 and 115: Regional Dispersal of New Zealand V
Page 116 and 117: New Zealand Marketing StrategyTouri
Page 118 and 119: New Zealand Market Trends• NZ Who
Page 120 and 121: Internet Travel Site Usage20%18%16%
Page 122 and 123: Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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