International Managers Presentation FINAL.PPT - Sydney

What Malaysians look for -MalaysiaProfile of Malaysian Consumers• Price/ Value Conscious• Increasingly late bookings (2 weeks)• Internet savvy, but still reliant on print media and travel agents.• 79%** rely on agents as key sources of information• 42%** rely on travel promotions/fairs as key sources of info in planning trip• 69% Increase in Length of Stay (from 14.5N to 24.5N)What experiences they look for• Sightseeting Pasees that present value• Family friendly experiences• Muslims friendly accommodation and Halal restaurants within walkingdistance