International Managers Presentation FINAL.PPT - Sydney

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FIT marketGeneral Overview – Hong Kong• FIT travel pattern is mature and generally acceptedby high percentage of population• Tourism Australia and other major STOs are pushingthe further growth and development of FIT marketand encourage agents to develop high-end FITproducts, including self drive
Where are we at? – Hong Kong• In the year ended June 2008, NSW received over60% of all HK visitors traveling in Australia, up by1.5% compared to Year End June 2007• <strong>Sydney</strong> was the most visited region by HK travelers,followed by Mid North Coast, The Hunter andIllawarra Region
Page 2 and 3:
Carmel BeattieGroup Manager, Intern
Page 4 and 5:
Tourism NSW Head OfficeHelen Marini
Page 6 and 7:
International Overview• YE Jun 08
Page 8 and 9:
• Focus on NSW16 -24 March 2009Up
Page 10 and 11:
United Kingdom
Page 12 and 13:
General Market Overview - UK- One i
Page 14 and 15:
General Market Overview - UK- Distr
Page 16 and 17:
Where are we at ?- Largest source m
Page 18 and 19:
New Trends- Boutique tours and acco
Page 20 and 21:
Appeal of region- Self-drive partic
Page 22 and 23: General Overview - Europe• With t
Page 24 and 25: General Overview - Europe• 8% inc
Page 26 and 27: Where are we at?• European market
Page 28 and 29: Appeal of Region- Self-drive partic
Page 30 and 31: International Marketing Opportuniti
Page 32 and 33: South AsiaSingapore, Malaysia and I
Page 34 and 35: Where are we at? - Singapore• Yea
Page 36 and 37: New Trends / Opportunities -Singapo
Page 38 and 39: New Trends / Opportunities -Singapo
Page 40 and 41: What Singaporeans are looking for:T
Page 42 and 43: Malaysia
Page 44 and 45: General Market Overview - MalaysiaK
Page 46 and 47: Challenges:Where are we at? - Malay
Page 48 and 49: New Trends / Opportunities - Malays
Page 50 and 51: What Malaysians look for -MalaysiaW
Page 52 and 53: India
Page 54 and 55: • Key Agents:General Market Overv
Page 56 and 57: New Trends / Opportunities - India
Page 58 and 59: Profile of ConsumersWhat Indians lo
Page 60 and 61: International Opportunities - India
Page 62 and 63: General Overview - China• Anticip
Page 64 and 65: GIT marketGeneral Overview - China
Page 66 and 67: Where are we at? -China• In the y
Page 70 and 71: General Overview - Hong Kong• Out
Page 74 and 75: New Trends - Hong Kong• FIT trave
Page 76 and 77: Korea
Page 78 and 79: General Overview - Korea• With a
Page 80 and 81: General Overview - KoreaFIT market
Page 82 and 83: Where are we at? - Korea• In the
Page 86 and 87: General Market Overview• August 2
Page 88 and 89: Where are we at?• Seeking compell
Page 90 and 91: New Trends• Online Australia trav
Page 92 and 93: Appeal of Region - Lightning Ridge
Page 94 and 95: Appeal of Region - The Hunter• Ea
Page 96 and 97: Appeal of Region - Mid North Coast
Page 104 and 105: General Market Overview - Japan•
Page 106 and 107: New Trends - Japan• Prefer to exp
Page 108 and 109: International Marketing Opportunity
Page 110 and 111: General Market Overview• Second l
Page 112 and 113: States/Territory Market Share of NZ
Page 114 and 115: Regional Dispersal of New Zealand V
Page 116 and 117: New Zealand Marketing StrategyTouri
Page 118 and 119: New Zealand Market Trends• NZ Who
Page 120 and 121: Internet Travel Site Usage20%18%16%
Page 122 and 123:
Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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