International Managers Presentation FINAL.PPT - Sydney

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New Zealand Marketing StrategyTourism NSW NZ Marketing Strategy• REGIONAL NEW SOUTHWALES– Key focus is education andmotivation– Campaigns to promote regionaldestination highlights– Encourage dispersal through SelfDrive routes– Raise awareness of <strong>Sydney</strong>’sSurrounds to increase length ofstay and yield– Promote Regional FlagshipEvents
New Zealand Market Trends• Airfares very competitive since the launch of PacificBlue, Jetstar and Emirates trans Tasman flights• Wholesalers report overall bookings to Australia aredown and forwards are soft towards end of 2008• Market growth has slowed due to:– Economic ‘rebalancing’– Falling NZ dollar– National election– Falling house prices & rising fuel costs– Declining consumer confidence
Page 2 and 3:
Carmel BeattieGroup Manager, Intern
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Tourism NSW Head OfficeHelen Marini
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International Overview• YE Jun 08
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• Focus on NSW16 -24 March 2009Up
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United Kingdom
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General Market Overview - UK- One i
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General Market Overview - UK- Distr
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Where are we at ?- Largest source m
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New Trends- Boutique tours and acco
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Appeal of region- Self-drive partic
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General Overview - Europe• With t
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General Overview - Europe• 8% inc
Page 26 and 27:
Where are we at?• European market
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Appeal of Region- Self-drive partic
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International Marketing Opportuniti
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South AsiaSingapore, Malaysia and I
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Where are we at? - Singapore• Yea
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New Trends / Opportunities -Singapo
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New Trends / Opportunities -Singapo
Page 40 and 41:
What Singaporeans are looking for:T
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Malaysia
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General Market Overview - MalaysiaK
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Challenges:Where are we at? - Malay
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New Trends / Opportunities - Malays
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What Malaysians look for -MalaysiaW
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India
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• Key Agents:General Market Overv
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New Trends / Opportunities - India
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Profile of ConsumersWhat Indians lo
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International Opportunities - India
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General Overview - China• Anticip
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GIT marketGeneral Overview - China
Page 66 and 67: Where are we at? -China• In the y
Page 68 and 69: International Marketing Opportuniti
Page 70 and 71: General Overview - Hong Kong• Out
Page 72 and 73: FIT marketGeneral Overview - Hong K
Page 74 and 75: New Trends - Hong Kong• FIT trave
Page 76 and 77: Korea
Page 78 and 79: General Overview - Korea• With a
Page 80 and 81: General Overview - KoreaFIT market
Page 82 and 83: Where are we at? - Korea• In the
Page 86 and 87: General Market Overview• August 2
Page 88 and 89: Where are we at?• Seeking compell
Page 90 and 91: New Trends• Online Australia trav
Page 92 and 93: Appeal of Region - Lightning Ridge
Page 94 and 95: Appeal of Region - The Hunter• Ea
Page 96 and 97: Appeal of Region - Mid North Coast
Page 104 and 105: General Market Overview - Japan•
Page 106 and 107: New Trends - Japan• Prefer to exp
Page 108 and 109: International Marketing Opportunity
Page 110 and 111: General Market Overview• Second l
Page 112 and 113: States/Territory Market Share of NZ
Page 114 and 115: Regional Dispersal of New Zealand V
Page 118 and 119: New Zealand Market Trends• NZ Who
Page 120 and 121: Internet Travel Site Usage20%18%16%
Page 122 and 123: Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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