International Managers Presentation FINAL.PPT - Sydney

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Internet Travel Site Usage20%18%16%14%12%10%8%6%4%2%0%airnz.co.nzsmaps.co.nzwises.co.nzgoogle mapshouseoftravel.co.nzmtruapehu.comwotif.comflypacificblue.comflightcentre.co.nzSource : Hitwise, August 2008
Popular regional holiday experiences• Most motivating holiday experiences for NZ visitors:– Add-on modules to <strong>Sydney</strong> stays (short breaks)– Self Drive routes– Food & wine trails– Beach / coastal culture
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Carmel BeattieGroup Manager, Intern
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Tourism NSW Head OfficeHelen Marini
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International Overview• YE Jun 08
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• Focus on NSW16 -24 March 2009Up
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United Kingdom
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General Market Overview - UK- One i
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General Market Overview - UK- Distr
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Where are we at ?- Largest source m
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New Trends- Boutique tours and acco
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Appeal of region- Self-drive partic
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General Overview - Europe• With t
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General Overview - Europe• 8% inc
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Where are we at?• European market
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Appeal of Region- Self-drive partic
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International Marketing Opportuniti
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South AsiaSingapore, Malaysia and I
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Where are we at? - Singapore• Yea
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New Trends / Opportunities -Singapo
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New Trends / Opportunities -Singapo
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What Singaporeans are looking for:T
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Malaysia
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General Market Overview - MalaysiaK
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Challenges:Where are we at? - Malay
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New Trends / Opportunities - Malays
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What Malaysians look for -MalaysiaW
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India
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• Key Agents:General Market Overv
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New Trends / Opportunities - India
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Profile of ConsumersWhat Indians lo
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International Opportunities - India
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General Overview - China• Anticip
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GIT marketGeneral Overview - China
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Where are we at? -China• In the y
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International Marketing Opportuniti
Page 70 and 71: General Overview - Hong Kong• Out
Page 72 and 73: FIT marketGeneral Overview - Hong K
Page 74 and 75: New Trends - Hong Kong• FIT trave
Page 76 and 77: Korea
Page 78 and 79: General Overview - Korea• With a
Page 80 and 81: General Overview - KoreaFIT market
Page 82 and 83: Where are we at? - Korea• In the
Page 84 and 85: International Marketing Opportuniti
Page 86 and 87: General Market Overview• August 2
Page 88 and 89: Where are we at?• Seeking compell
Page 90 and 91: New Trends• Online Australia trav
Page 92 and 93: Appeal of Region - Lightning Ridge
Page 94 and 95: Appeal of Region - The Hunter• Ea
Page 96 and 97: Appeal of Region - Mid North Coast
Page 104 and 105: General Market Overview - Japan•
Page 106 and 107: New Trends - Japan• Prefer to exp
Page 108 and 109: International Marketing Opportunity
Page 110 and 111: General Market Overview• Second l
Page 112 and 113: States/Territory Market Share of NZ
Page 114 and 115: Regional Dispersal of New Zealand V
Page 116 and 117: New Zealand Marketing StrategyTouri
Page 118 and 119: New Zealand Market Trends• NZ Who
Page 122 and 123: Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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