International Managers Presentation FINAL.PPT - Sydney

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New Zealand Market Trends• NZ Wholesalers are predicting a short haul boom in2009 as consumers choose shorter holidays closerto home• Key Wholesalers are GO/Stella, Infinity, Travelplan,Air NZ Holidays• Online bookings continue to increase
Travel AgentAirlineBooked accommodation directlyBooked hire car directlyOnline only agencyNo part of last trip was bookedBooked with other provider directlyCan't sayTour OperatorCruise ship company/ Shipping lineRTA/Government Travel CentreMotoring ClubBooking Channels8.78.95.85.93.13.23.18.41.93.50.81.50.40.144.840.728.728.621.415.010.611.87.7Australia70.3Other Overseas0 10 20 30 40 50 60 70 80Percentage (%)Base: Roy Morgan Single Source Year Ended Jul 2008. Last Trip Australia (n=783) or Last Trip ‘OtherOverseas’(n=663)
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Carmel BeattieGroup Manager, Intern
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Tourism NSW Head OfficeHelen Marini
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International Overview• YE Jun 08
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• Focus on NSW16 -24 March 2009Up
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United Kingdom
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General Market Overview - UK- One i
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General Market Overview - UK- Distr
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Where are we at ?- Largest source m
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New Trends- Boutique tours and acco
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Appeal of region- Self-drive partic
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General Overview - Europe• With t
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General Overview - Europe• 8% inc
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Where are we at?• European market
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Appeal of Region- Self-drive partic
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International Marketing Opportuniti
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South AsiaSingapore, Malaysia and I
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Where are we at? - Singapore• Yea
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New Trends / Opportunities -Singapo
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New Trends / Opportunities -Singapo
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What Singaporeans are looking for:T
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Malaysia
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General Market Overview - MalaysiaK
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Challenges:Where are we at? - Malay
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New Trends / Opportunities - Malays
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What Malaysians look for -MalaysiaW
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India
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• Key Agents:General Market Overv
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New Trends / Opportunities - India
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Profile of ConsumersWhat Indians lo
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International Opportunities - India
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General Overview - China• Anticip
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GIT marketGeneral Overview - China
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Where are we at? -China• In the y
Page 68 and 69: International Marketing Opportuniti
Page 70 and 71: General Overview - Hong Kong• Out
Page 72 and 73: FIT marketGeneral Overview - Hong K
Page 74 and 75: New Trends - Hong Kong• FIT trave
Page 76 and 77: Korea
Page 78 and 79: General Overview - Korea• With a
Page 80 and 81: General Overview - KoreaFIT market
Page 82 and 83: Where are we at? - Korea• In the
Page 86 and 87: General Market Overview• August 2
Page 88 and 89: Where are we at?• Seeking compell
Page 90 and 91: New Trends• Online Australia trav
Page 92 and 93: Appeal of Region - Lightning Ridge
Page 94 and 95: Appeal of Region - The Hunter• Ea
Page 96 and 97: Appeal of Region - Mid North Coast
Page 104 and 105: General Market Overview - Japan•
Page 106 and 107: New Trends - Japan• Prefer to exp
Page 108 and 109: International Marketing Opportunity
Page 110 and 111: General Market Overview• Second l
Page 112 and 113: States/Territory Market Share of NZ
Page 114 and 115: Regional Dispersal of New Zealand V
Page 116 and 117: New Zealand Marketing StrategyTouri
Page 120 and 121: Internet Travel Site Usage20%18%16%
Page 122 and 123: Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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