International Managers Presentation FINAL.PPT - Sydney

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General Market Overview - MalaysiaKey Target Segments• Primary: Singles, DINKS (Aged 25- 35) & Family travelers• Secondary: IncentivesTarget Markets• Primary: Kuala Lumpur & Klang Valley• Secondary: Penang, Johor, East Malaysia• Population: 26 million ( Malay: 50.4%, Chinese: 23.7%)
Where are we at? - Malaysia• Total Visitors year ended 2007: 159 500• ( 1st 8 months of 2008: 8% growth)• NSW market share: 25.6%• 60.5% on a repeat visitation• 2nd highest per visitor spend in NSW: A$ 4053• Twin cities options are popular
Page 2 and 3: Carmel BeattieGroup Manager, Intern
Page 4 and 5: Tourism NSW Head OfficeHelen Marini
Page 6 and 7: International Overview• YE Jun 08
Page 8 and 9: • Focus on NSW16 -24 March 2009Up
Page 10 and 11: United Kingdom
Page 12 and 13: General Market Overview - UK- One i
Page 14 and 15: General Market Overview - UK- Distr
Page 16 and 17: Where are we at ?- Largest source m
Page 18 and 19: New Trends- Boutique tours and acco
Page 20 and 21: Appeal of region- Self-drive partic
Page 22 and 23: General Overview - Europe• With t
Page 24 and 25: General Overview - Europe• 8% inc
Page 26 and 27: Where are we at?• European market
Page 28 and 29: Appeal of Region- Self-drive partic
Page 30 and 31: International Marketing Opportuniti
Page 32 and 33: South AsiaSingapore, Malaysia and I
Page 34 and 35: Where are we at? - Singapore• Yea
Page 36 and 37: New Trends / Opportunities -Singapo
Page 38 and 39: New Trends / Opportunities -Singapo
Page 40 and 41: What Singaporeans are looking for:T
Page 42 and 43: Malaysia
Page 46 and 47: Challenges:Where are we at? - Malay
Page 48 and 49: New Trends / Opportunities - Malays
Page 50 and 51: What Malaysians look for -MalaysiaW
Page 52 and 53: India
Page 54 and 55: • Key Agents:General Market Overv
Page 56 and 57: New Trends / Opportunities - India
Page 58 and 59: Profile of ConsumersWhat Indians lo
Page 60 and 61: International Opportunities - India
Page 62 and 63: General Overview - China• Anticip
Page 64 and 65: GIT marketGeneral Overview - China
Page 66 and 67: Where are we at? -China• In the y
Page 70 and 71: General Overview - Hong Kong• Out
Page 72 and 73: FIT marketGeneral Overview - Hong K
Page 74 and 75: New Trends - Hong Kong• FIT trave
Page 76 and 77: Korea
Page 78 and 79: General Overview - Korea• With a
Page 80 and 81: General Overview - KoreaFIT market
Page 82 and 83: Where are we at? - Korea• In the
Page 86 and 87: General Market Overview• August 2
Page 88 and 89: Where are we at?• Seeking compell
Page 90 and 91: New Trends• Online Australia trav
Page 92 and 93: Appeal of Region - Lightning Ridge
Page 94 and 95:
Appeal of Region - The Hunter• Ea
Page 96 and 97:
Appeal of Region - Mid North Coast
Page 98 and 99:
International Marketing Opportuniti
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
General Market Overview - Japan•
Page 106 and 107:
New Trends - Japan• Prefer to exp
Page 108 and 109:
International Marketing Opportunity
Page 110 and 111:
General Market Overview• Second l
Page 112 and 113:
States/Territory Market Share of NZ
Page 114 and 115:
Regional Dispersal of New Zealand V
Page 116 and 117:
New Zealand Marketing StrategyTouri
Page 118 and 119:
New Zealand Market Trends• NZ Who
Page 120 and 121:
Internet Travel Site Usage20%18%16%
Page 122 and 123:
Popular regional holiday experience
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International Managers Presentation FINAL.PPT - Sydney

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